23 Tips To Build A Biscuit Brand From Scratch

Be it with milk, tea or just some craving, biscuits are consumed without a thought. Well guess what,
biscuits are of the most frequently used edible commodities in the US market and the global market as
well.

Build A Biscuit Brand

Biscuits are available at the groceries and roadside shops. Before grabbing another packet of biscuits,
let’s deep dive into the branding techniques required to build a biscuit brand from scratch.

The Taste Of The Biscuits

Deciding on the taste is the crucial aspect of a biscuit brand. Come up with a mouthwatering recipe by
going through several recipe books and papers.

Always remember, the taste of your edible food like biscuits will determine the sale of the product and
the market preference as well. If the taste turns out to be good and different from the others, then be
assured that your product will flourish across the markets.

Write Up A Great Brand Story

Yes, it has been a proven fact that customers fall for the brand story. There are many such brands in the
market which have attained substantial success just because their brand stories are worth the
customer’s attention and time.
Remember that a good and solid brand story can attract customers and ultimately boost up the sales of
the brand. Tell them how the brand kickstarted and why was the brand initially formed. A great brand
story with a tincture of emotion is a sure shot success recipe.

The Niche Markets

There is a huge demand for biscuits in the US market. It is important that you target your customer
group. Segment the customer group based on parameters like age and frequency of buying. Why is this
required?

In order to produce and supply the products, you first need to know about the demographics and the
demand across the regions. Also segregating based on the age parameter will help modeling the product
and catering the targeted groups. Analyzing the niche markets also give us information related to
pricing, packaging, the needs of the customers, the expectations and the demand for the specific type of
products.

Availability In Retail Markets

The availability factor is certainly the most important from the market point of view. You have produced
the product and have invested in advertisement very efficiently. Now the question arises from where
the packets of biscuits are to be bought by the customers? Here comes the availability factor of your
brand.

It is time to make your product available across the retailers and the wholesalers. It is important that
you take a took deep into the supply chain and ensure that the products reach the destinations which
can cater your target markets.
Make your product available at the groceries, small retail outlets, roadside shops, countryside retail
shops and supermarkets. This is how the customers can buy your product on the first place without
going for an alternative in case of unavailability.

Brand Mission And Goals

To define a brand, the brand’s mission and objectives should be transparent and clear. Draft a mission
statement and clearly mention what your brand is offering and at what cost. Tell your customers why
this brand exists and to whom the biscuits are being catered to.

Both brand statement and mission statement will define your brand and speak everything about it.
Remember, defining your USP plays a major role in this segment and it will add an edge to the branding
paradigm of your biscuit brand.

Stand out among the competitors with your unique statements and this will attract the crowd towards
you. There are hundreds of registered biscuit brands in the market. But this is your weapon to break in
and stand out.

The Competition And Competitors

This segment is perhaps the toughest segment to penetrate. But once your brand is at it, then it will be a
streamlined movement. As of today, there are numerous brands in the market producing biscuits.

It is safe to assume that they have figured a way in the market and profitably stood out in the crowd. But
in order to do that for your brand, what are the things required?
Know Your Market

This is important because before launching your biscuits in the market, you need to know your market
scenario first. Know about the competitors and other players in the market and look out for their
strategies. Focus on the biscuit brands as it will help you navigate across their strategies more precisely.

Once you have studied the market and gained substantial knowledge about your competitors, you have
to come up with a unique idea for market penetration and product visibility. The success of your brand
will be dependent on this only.

Brand Voice And Logo

Brand voice is the way you communicate with your audience and the customer base. Many brands often
overlook this aspect. Remember, this is one of the biggest mistakes that brands make in their brand
foundation process.

Here is how you can define your brand voice:

Define the core values of your biscuit brand. Things that you follow and you cannot compromise on
when it comes to manufacturing the best biscuit to be mentioned along with the fact why is your brand
different from the others.

You must understand touch points such as blogs, social media, packaging and print media. These are
places where your customer communicates with the brand and through the kind of content you post
here, the brand voice can be built.

To choose the tone of your brand, personify your biscuit brand. Think how it would have communicated
if it were a person. This will lead you to a suitable brand voice for use. Maintain if forever as brand voice
and messages aren’t likely to keep changing.
Brand Logo

Logo plays an important part in branding. Logo helps to identify a brand instantly and it is a picturized
definition of a brand. Logos can be designed in such a way that it can deliver a hidden message to the
customers.

Most importantly, during logo creation, keep in mind the color scheme and the color aesthetics as these
two are the decisive factors in attracting the attention of the customers.

Online Stores

The online stores and offline stores are essential for active marketing and branding purpose. In order to
get along with the contemporary branding strategies, setting up online stores is the first thing you
should do in order to increase the sales and brand visibility of your biscuit brand.

Venturing into online marketing can lead to successful branding. Create a portal online and join hands
with other ecommerce companies. Make your biscuit available to the online customers and see your
sales go up.

Here are some tips using which you can set up the online marketing strategy:

Provide high quality photos of your biscuit packaging.

Show your customers what’s inside the packets.

List the ingredients used in making of your biscuit.

Provide the testimonials you received from the clients.

Decent pricing should be done.

Availability to almost all locations.

Viral Branding

Marketing is crucial during a product launch. Now for a biscuit brand, it becomes a hectic task in
investing a lump sum in traditional marketing such as television ads, display advertisings and hoardings.
Instead, you can follow a different type of strategy such as viral marketing.

Viral brandings are cost effective and easy to implement. The major advantage of viral branding is that
you can promote your biscuit brand very uniquely and can reach a large number of people without
making much of an investment.

McVitie’s as an example

According to McVitie’s, biscuits are recognized as mood enhancers. United Biscuits invested $ 15 million
dollars in advertising campaign and in order to increase the sales by 30%, they have remodeled their
branding paradigm.

The Building Blocks

The building blocks, or we should say the backbone of the product needs the greatest amount of focus
than any other segments. Your product will stand in the market based on these blocks and the major
budding blocks for biscuit brand are as follows:

Biscuit shape: The shape of the biscuits is a determining factor. As soon as the customer opens the
packet, the shape of the biscuits plays a physiological trick first in determining the quality of the biscuits.
The taste: Taste is the obvious and basic parameter which will define your biscuit brand. The better it
tastes, the better will be your position in the market. Be it salted, be it crispy, the choice is yours to
make.

Variety: Variety is important. Come up with several biscuit products which are made up of different
ingredients. For example, you can come up with coconut biscuits, milk biscuits, butter biscuits and
chocolate biscuits. This help your biscuit brand expand and cater the customers with variety in taste
preferences.

Packing and packaging: In the biscuit industry, packing and packaging needs to be designed and done
with utmost care. Think and come up with a design which is different from the other brands and quite
unique as well. Include that attractive factor in the packets so that when your biscuit packets reach the
stores, the customer’s attention goes to your brand first.

Give extra to sell extra: Well this is not a new strategy, but this works like magic. You have come across
such biscuits in markets where it is written on the packets that they were giving 30% extra or 50 % extra
at the same price. This means that the price was the same and the number of biscuits they were offering
were more. This will definitely strike the customer’s mind and the willingness to buy that biscuit packet
will rise dramatically.

Well, it is time to start off with your ideas and open up a biscuit brand.potat Stay true to the brand and
follow the above-mentioned steps. To attain success, be unique in your approach and stand out among
the other players in the ever changing and competitive world.