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Estudo de Mercado (Manuela Lima)
Estudo de Mercado (Manuela Lima)
Questionário
MasculinoFemeninoNão respondeu15 ou menos16-19 20-29 30-39
1 0 1 0 0 1 0 0
2 0 1 0 0 1 0 0
3 1 0 0 0 0 1 0
4 0 1 0 0 0 1 0
5 1 0 0 0 0 1 0
6 1 0 0 0 1 0 0
7 1 0 0 0 1 0 0
8 1 0 0 0 1 0 0
9 0 1 0 0 1 0 0
10 1 0 0 0 1 0 0
11 0 1 0 0 1 0 0
12 0 1 0 0 1 0 0
13 0 1 0 0 1 0 0
14 1 0 0 0 1 0 0
15 1 0 0 0 1 0 0
16 1 0 0 0 1 0 0
17 0 1 0 0 1 0 0
18 1 0 0 0 1 0 0
19 1 0 0 0 1 0 0
20 0 1 0 0 0 1 0
21 1 0 0 0 1 0 0
22 0 1 0 0 1 0 0
23 1 0 0 0 0 0 1
24 1 0 0 0 0 1 0
25 1 0 0 0 0 0 1
26 1 0 0 0 0 1 0
27 0 1 0 0 0 1 0
28 1 0 0 0 0 1 0
29 1 0 0 0 0 1 0
30 0 1 0 0 0 0 0
31 1 0 0 0 1 0 0
32 1 0 0 0 1 0 0
33 1 0 0 0 1 0 0
34 1 0 0 0 1 0 0
35 0 1 0 0 1 0 0
36 0 1 0 0 1 0 0
37 0 1 0 0 1 0 0
38 1 0 0 0 1 0 0
39 1 0 0 1 0 0 0
40 1 0 0 1 0 0 0
Total 25 15 0 2 26 9 2
soma de cont 40 40
30
25
20
38%
15
Masculino
Femenino 10
63% 5
0
15 ou menos 16-19
15 ou
40-49
1
Grupo etário 3 - Qual a Sua Residência habitual
Tiros de Precisão
m g o as u
age onin cisã utr nde Outras
o ny r e O o
eP sp Não respondeu
Ca d re
os o
Tir Nã
6
alguns dos seguintes desportos radicais? 6 - As atividades referidas acima são
acha pertinente acrescentar outras ati
Canyoning Tiros de PrecisãoOutras Quais Não respondeuSim
0 1 0 0 0 1
0 0 0 0 0 0
0 0 0 0 0 1
0 0 0 0 0 1
0 1 0 0 0 0
0 1 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 1
0 0 0 0 1 0
0 0 0 0 0 1
0 0 0 0 0 0
0 0 0 0 1 1
0 0 0 0 0 1
0 0 0 0 0 0
0 0 0 0 0 1
1 1 0 0 0 1
0 0 1 Salto Negativo 0 1
0 0 0 0 0 0
0 0 0 0 0 1
0 0 0 0 0 1
0 0 0 0 0 1
0 0 0 0 0 0
1 1 1 Espeleo; 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 1 Paraquedismo;queda-livre
1 0 1
0 0 0 0 0 1
0 0 0 0 1 0
0 0 0 0 1 0
0 0 0 0 0 0
0 0 0 0 0 1
0 0 0 0 0 1
0 0 0 0 0 1
0 0 0 0 0 0
0 0 0 0 1 0
0 0 0 0 1 1
0 0 0 0 0 1
0 0 0 0 1 1
2 6 3 3 7 21
40
16
14
12
10
Paraqu
8 Passeio
Sim Bungee
6
Não Parape
Não responde 4 Kartcro
2 Asa Del
Outras
0
o T g
nt
e ss elt
a s
ism e BT pin e cro D utra
ed p t
sd um ar
a
Ka
r
As
a O
aqu eio eeJ P
r ss ng
Pa Pa Bu
7
dades referidas acima são as da nossa empr 7-Se ateriormente Respondeu sim, das seguintes a
ente acrescentar outras atividades
Não Não responde ParaquedismoPasseios de BTBungee Jumpin
0 0 1 0 0
1 0 0 0 0
0 0 0 1 0
0 0 0 0 1
1 0 0 0 0
0 1 0 0 0
1 0 0 0 0
0 0 0 0 0
1 0 0 0 0
0 0 0 1 0
1 0 0 0 0
0 0 1 0 0
0 0 1 0 1
1 0 0 0 0
0 0 1 0 0
0 0 1 1 1
0 0 1 1 1
1 0 0 0 0
0 0 1 1 1
0 0 1 1 1
0 0 1 1 1
1 0 0 0 0
1 0 0 0 0
1 0 0 0 0
1 0 0 0 0
1 0 0 0 0
1 0 0 0 0
0 0 1 0 1
0 0 0 1 1
0 1 1 0 0
0 1 0 0 0
1 0 0 0 0
0 0 1 0 1
0 0 0 1 0
0 0 1 0 1
1 0 0 0 0
0 1 1 0 0
0 0 1 0 0
0 0 0 1 0
0 0 0 1 1
15 4 15 11 12
20
18
16
Paraquedismo 14
Passeios de BTT
Bungee Jumping 12 Até 20€
Parapente De 20 a
10
Kartcross De 40a
8 Mais de
Asa Delta
Outras 6
a s 4
elt utra
O 2
0
Até 20€ De 20 a 40€ De 40a 60€ Mais de 60€
8
pondeu sim, das seguintes atividades quais acrescentaria? 8-Quanto estaria disposto a gastar p
Tarde de aventura
Parapente KartcrossAsa DeltaOutras Quais Não respondeAté 20€De 20 a 40€
1 1 1 0 0 0 0 1
0 0 0 0 0 0 1 0
0 0 0 0 0 0 0 1
0 0 0 0 0 0 0 0
0 0 0 0 0 0 1 0
0 0 0 0 0 0 1 0
0 0 0 0 0 0 1 0
1 0 0 0 0 0 0 0
0 0 0 0 0 1 0 1
0 0 0 0 0 0 0 1
0 0 0 0 0 1 1 0
0 0 0 0 0 0 0 1
0 0 1 1 Mergulho 0 0 1
0 0 0 0 0 1 0 1
1 1 1 0 0 0 0 0
1 1 1 0 0 0 0 0
1 1 1 0 0 0 1 0
0 0 0 0 0 1 1 0
1 1 1 0 0 0 1 0
0 0 0 0 0 0 0 1
1 1 1 0 0 0 1 0
0 0 0 0 0 1 0 1
0 0 0 0 0 1 0 1
0 0 0 0 0 1 0 1
0 0 0 0 0 1 1 0
0 0 0 0 0 1 1 0
0 0 0 0 0 1 0 1
1 0 1 0 0 0 0 1
0 0 0 0 0 0 0 1
0 0 0 0 0 1 1 0
0 0 0 0 0 1 0 1
0 0 0 0 0 1 0 1
0 1 1 0 0 0 0 1
0 1 0 0 0 0 0 1
0 1 0 0 0 0 1 0
0 0 0 0 0 1 0 1
0 0 0 0 0 0 1 0
0 0 0 0 0 0 0 1
0 1 1 0 0 0 1 0
0 1 0 0 0 0 1 0
8 11 10 1 1 14 16 20
40
Até 20€
De 20 a 40€ Sim
De 40a 60€ Não
Mais de 60€
0€ Mais de 60€
9
estaria disposto a gastar por uma 9- Considera importante que uma empresa de turismo
Tarde de aventura de aventura disponibilize alojamento aos clientes?
De 40a 60€Mais de 60€Não respondeuSim Não Não respondeu
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
1 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
1 0 0 1 0 0
0 0 0 1 0 0
0 0 0 0 1 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 0 1 0
1 0 0 0 1 0
1 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 0 1 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
0 0 0 1 0 0
4 0 0 36 4 0
40
Sim
Não
mpresa de turismo
nto aos clientes?