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1PRODUCTS AND SERVICES

NATIONAL LEARNING SERVICE SENA

INTERNATIONAL NEGOTIATION TECHNOLOGY
ANALYSIS PHASE

ANDRES FELIPE RUIZ ACERO

EDER SEBATIAN CABRERA COTRINO
2021
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Table of Contents

DEVELOPMENT OF MAIN IDEAS……………………………………………………3

ABSTRACT…………………………………………………………………………...…4
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DEVELOPMENT OF MAIN IDEAS

 the digital revolution dramatically augments the reach, flexibility, and agility of
companies, big and small

 business expenditure in intangible assets – databases, software, design, training,

or branding –grows significantly in size and importance compared to
tangible assets - such as machines, buildings, or land.

 If the industrial age was marked by standardization, the digital age is about
personalization.

 there is no such thing as a ‘digital economy’ – the economy is digital

 case of tesla, a technology company that designs cars (technological advance)

 These three factors – digitization, globalization, and socio-cultural

 transformations – combine to produce a more versatile, creative, and interactive

economy where value increasingly lies in the interoperability between products
and services.

 e from static products and services to smart and interactive ones.

 as it increases production speed while reducing costs and meeting consumer

 demand with more speed and greater influence over production

 of manufacturing output is represented by service inputs.

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ABSTRACT

In the new digital era, we see how rapidly markets begin to have technological advances,
which allows them to have greater control over it.

Intangible assets take on more value, for example software and databases, but companies
that really take advantage of this digital age are based on service, generating loyalty with
the product, roll Royce is a company that generates thousands of dollars, not only with
the sale of cars, also with the provision of its service always with the consumer.

The globalization of new technologies also allows companies to generate much faster
production, replacing manufacturers and maintenance personnel, reducing manufacturing
costs and meeting demand much faster than their competitors.

A clear example of this technological advance in global markets is Tesla, being a

technology company that today manufactures and sells cars, adapting to the new digital
era.
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