Arild Kristensen

Nordic Sales Manager, Big Data Analytics

Tlf.: +47 90532591
Email: arild.kristensen@no.ibm.com

Watson, Big Data and cognitive

computing

© 2014 IBM Corporation

2 © 2014 IBM Corporation
Welcome to the Big Data Opportunity

“The list of life's certainties has gotten longer.

Along with death and taxes we can now include

information overload.”

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 Big Data Is All Data
Volume Variety Velocity Veracity

Data at Scale Data in Many Forms Data in Motion Data Uncertainty

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We Have Entered a New Era of Computing . . .

Programmable
Systems Era

Tabulating
Systems Era

. . .Enabling New Opportunities and Outcomes

55 1900 1950 2011

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 Big Data Analytics And Natural Language
Cognitive: The Next Wave of Disruptive Technology

6 © 2014 IBM Corporation

 Principles of Cognitive Computing
Cognitive Systems - Applying human-like characteristics to conveying
and manipulating ideas, that when combined with the inherent strengths of
digital computing can address problems with higher accuracy, more resilience,
and on a massive scale over very large bodies of information

Watson is a Cognitive System

– Analyses human language to identify
inferences between text passages
– Can demonstrate human-like accuracy
– Performs at speeds far faster, and
at a scale far bigger, than a human

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We are on a journey to Cognitive Computing

8 © 2014 IBM Corporation

 2011

WATSON

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Why We wanted to play Jeopardy

grand challenge: can we build

a computing system that rivals
a human’s ability to quickly
answer questions posed in
natural language with speed,
accuracy and confidence.

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 Watson in action During Jeopardy!

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Watson combines transformational capabilities to deliver a
new world experience using cognitive computing

1 Understands
natural language and 2 Generates and Watson:
evaluates evidence-
human style
based hypothesis
communication • Understands me
• Engages me
• Learns and improves over time
• Helps me discover
• Establishes trust
• Has endless capacity for insight
Adapts and learns from
3 training, interaction, • Operates in a timely fashion
and outcomes

12 © 2014 IBM Corporation

Announcing The Watson family - 2014

IBM Watson Bespoke solutions designed to

Solutions meet some of industries most
demanding needs leveraging
cognitive capabilities

IBM Watson IBM Watson

Advisors Ecosystems
Products based on The Watson Developer Cloud,
Watson’s core Watson Content Store and
attributes and Watson Talent Hub driving
capabilities innovation from partners

IBM Watson IBM Watson

Cognitive Fabric Foundations
APIs, tools, methodologies, Provides the big data and analytics
SDKs, and infrastructure that capabilities that fuel Watson
fuels Watson

13 © 2014 IBM Corporation

 Watson Decision Advisor

Situations in which:
Need more informed, evidence-based
decisions
Large body of data is available to draw
upon

For example:
Clinical medicine treatment
Mechanical system repair
Airline capacity management
14

14 © 2014 IBM Corporation

Watson Decision Advisor helping oncologists treat cancer
Attacking the cause of
¼ of deaths
WellPoint’s Interactive Care
Insights for Oncology
powered by IBM Watson
15
Business problem:
Need better individualized cancer treatment plans
Solution:
• Evidence-based suggestions to inform oncologists’
decisions
• Analyzes patient data against massive volumes of
medical literature
• Evolves with the fast-changing field
© 2014 IBM Corporation
Watson Discovery Advisor

• Helps Researchers discovery

new insights by synthesizing
information in seconds

• Initial client focus in Pharma,

Education and Publishing

• Early Client Participants

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 Watson Engagement Advisor
Helps organizations improve how
they answer their clients’ needs

Engage under-engaged clients

Grow top-line revenue

Improve bottom line results

17

17 © 2014 IBM Corporation

Watson Explorer

• Find, extract and deliver content

regardless of format or where the data
resides
• Helps improve the return on all types of
information including:
• Structured data in databases and
data warehouses
• Unstructured content such as
documents and web pages
• Semi-structured information such
as XML

18 © 2014 IBM Corporation

Watson Analytics
• Enables anyone to independently discover new patterns to inform
better decisions
• Targeted horizontals: Sales and Marketing
• Cloud-based model supports adoption for departmental groups by
enabling quick startup and evaluation

Just ask
a question

19 © 2014 IBM Corporation

 This will be Watson going for

Understands natural
language
Generates and evaluates
hypotheses
Adapts and learns

Reasons
Explores
Visualizes

Sees
Hears
Experiences

20 © 2014 IBM Corporation

 Watson Debating System

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 Imagine the possibility of leveraging all of your data assets
Precise fraud & Understand and Accurate and Predict and act on Low-latency
risk detection act on customer timely threat intent to purchase network analysis
sentiment detection

Traditional Approach New Approach

Structured, analytical, logical Creative, holistic thought, intuition
Data Hadoop
Warehouse
Data: rich, historical, Transaction Streams Multimedia
Data
private, structured Web Logs
customers, history, Internal App
New ideas,
Data Social Data
Transactions, Structured Data: Intimate,
financial.. Mainframe new Unstructured Text Data:
Data Repeatable Exploratory emails unstructured.
Linear
questions,
Dynamic Social, mobile, GPS,
OLTP System
Data
new answers Sensor data:
web, photos, video,
images
ERP
email, logs
The “Circle of Trust” Data RFID

Traditional New
Data warehouse & business Sources Sources
analytics moving closer to this
data

The real benefit is derived from integration of new data sources with traditional corporate data

22 © 2014 IBM Corporation

A New Architectural Approach is Required
New/Enhanced
All Data
Applications

Real-time Data Processing & Analytics What is

happening?
Discovery and
exploration
Deep
Analytics What action
data zone should I What did Why did it
Operational Landing, take? I learn, happen?
data zone Exploration what’s best? Reporting and
EDW and Decision analysis
and Archive management Cognitive
data zone data mart
zone What could
happen?
Predictive
analytics and
modeling
Information Integration & Governance

Systems Security Storage

On premise, Cloud, As a service

23 © 2014 IBM Corporation

IBM Big Data Analytics (Watson Foundations) - One architecture
that fits together
DIRECT

Personalized
MOBILE Campaign
Mgmt
Data types InfoSphere
Real-time processing & analytics Actionable insight
Streams
Decision
ONLINE management
Deep
Operational Exploration, analytics & Cognos Presence
systems landing and modeling Zones
archive Predictive analytics
PureData
Trusted data for and modeling
CALL DB2 BigInsights Analytics
CENTER
Informix (Hadoop) PureData SPSS
PureData for Omni-Channel
Analytics Reporting & Shopping
for interactive Reporting,
Transactions analysis analysis, content
POINT OF PureData analytics
COMMERCE
Operational DB2 Blu
Analytics Cognos
Fraud Mgmt

DB2 Blu Discovery and

Other Customer exploration
Data Sources,
Communication
Channels
Information Data Matching Metadata & Security & Lifecycle
Watson Real-Time Information
Integration & MDM Lineage Privacy Management
Explorer Deployment
Information Integration & Governance

Virtual
Inventory

Cloud - SoftLayer & BlueMix

24 © 2014 IBM Corporation
 Robert Lecklin IBM Sweden
Nordic Sales Manager
Big Data Analytics

IBM Software Group Mobile: +46707935279

Information Management robert.lecklin@se.ibm.com

www.ibmbigdatahub.com
www.analyticszone.com
25 © 2014 IBM Corporation