Nama : I Komang Ari Sadewa

NIM : 1915834064
Kelas : 5B MBP

Yield Management
Yield Management is a price strategy management concept, so that hotels get optimal results, by
selling the right rooms, at the right time and also to the right consumers. The basic concept of yield
management is based on the economic principles of supply and demand. When supplies are low, prices are
raised. When inventory is high, prices are lowered.

Yield Management deals with prices and information. Hotel management must be able to present
different prices at different times, different rooms and different segments. In addition, in Yield Management
information is very important. How much is the room rate given, when does the price apply and what guests
get from the price they pay.

One example of the implementation of Yield Management, namely, the Blezing Sky Hotel, which
previously applied a regular rate in room reservations during this pandemic, changed the package price at
the hotel, which included ISOMAN, where the price of the package was cheaper than the regular package
price considering the current economic conditions. is not okay. However, the ISOMAN package certainly
has special provisions so as not to make a hotel loss too much by including a minimum stay of 7 days at the
hotel.