Present strategy Overview to the sales Positions

 Innovating Everywhere
At Colgate innovation is a key contributor to the company’s strategy for
delivering profitable growth from the research and development lab to the
retail shelf, Colgate continuously finds ways to stand out. Various functions
collaborate to facilitate the innovation process. Scientists involved in early
research within Colgate’s research and development organization align with
marketers in the company’s three long term innovation centres to identify new
products opportunities that might take three to five years to get to market. By
bringing together the latest science and consumer insights, Colgate has a full
pipeline of innovative products, which coupled with enhanced business
processes will continue to drive profitable growth worldwide.

 Effectiveness And Efficiency In Everything

Effectiveness and efficiency in all areas of the business are key drivers of
growth and profitability at Colgate. Colgate’s very successful funding the
Growth program, which has been generating average annual savings of
approximately $350 million, is an integral part of the Company’s efforts to
become more effective and efficient across all business functions. The program
reflects the efforts of Colgate people worldwide to create savings that fund
Colgate’s investments in growth-building activities such as research and
development, new products and advertising, and help the Company achieve its
profit goals year after year.

 Strengthening Leadership Worldwide

Colgate is dedicated to being a leader not only in the marketplace with
superior products but also in developing Colgate people, caring for
communities around the world and respecting the environment. Each year,
more than 34,000 Colgate employees take courses that build skills to meet key
business needs and support personal development. Courses place strong
emphasis on teamwork, collaboration and inclusiveness. One example is
“Managing Sales Practices with Effectiveness & Integrity,” a course that
provides direction on how to achieve Colgate’s business goals, while complying
with the Company’s policies regarding competitive practices. Instructed by
Colgate leaders, this program is mandatory for all of Colgate’s sales and
marketing professionals around the worlds.