SIP REPORT (R-2)

LG Electronics

Submitted By:
Mayank Singh Naruka
C-29
Batch: 2020-2022
Enrolment number: 5-20-2011

Faculty Mentor: Dr Renin Singh

 Chapter 4
Company Analysis

Overview of the Company:

LG Corporation, formerly Lucky-Goldstar from 1983 to 1995 (Korean: Leokki Geumseong;

Korean; Hanja:, is a South Korean multinational conglomerate founded by Koo In-hwoi and
managed by successive generations of his family. It is the fourth largest chaebol in South
Korea. Its head office is located in the LG Twin Towers building in Yeouido-dong,
Yeongdeungpo district, Seoul. LG manufactures electronic, chemical and
telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG
Display, LG Uplus, LG Innotek, LG Chem and LG Energy Solution in over 80 countries.

LG Corporation was founded in 1947 under the name Lak Hui Chemical Industrial Corp. by
Koo In-hwoi. In 1952, Lak Hui (pronounced "Lucky"; now LG Chem) became the first South
Korean company to enter the plastics industry. As the company expanded its plastics
business, it established GoldStar Co. Ltd. (now LG Electronics Inc.) in 1958. The two
companies Lucky and GoldStar merged and formed Lucky-Goldstar in 1983.

GoldStar produced South Korea's first radio. Many consumer electronics have been sold
under the GoldStar brand, while other household products (not available outside of South
Korea) have been sold under the Lucky brand. The Lucky brand was famous for its hygiene
products such as HiTi soaps and laundry detergents, but the brand was primarily associated
with its Lucky and Perioe toothpaste. LG continues to manufacture some of these products
for the South Korean market, such as laundry detergents.

Koo In-hwoi ran the company until his retirement in 1970, when his son Koo Cha-kyung took
over. He then passed the management on to his son, Koo Bon-moo, in 1995. Koo Bon-moo
renamed the company to LG in 1995. The company also associates the letters LG with the
company slogan "Life's Good" . Since 2009, LG has owned the domain name LG.com.

Koo Bon-moo died of a brain tumor on May 20, 2018. In July 2018, it was announced that
Koo Kwang-mo, Koo Bon-moo's nephew and adopted son, would be LG's new CEO. Koo
Bon-moo adopted his nephew in 2004, after losing his only son in 1994, citing "a family
tradition of exclusively male succession".

Headquarters at Yeouido-dong, Yeongdeungpo District in Seoul, South Korea

About LG Electronics:

LG Electronics Inc. is a South Korean multinational electronics company headquartered in

Yeouido-dong, Seoul, South Korea.

LG Electronics is a part of the LG Corporation, the fourth-largest chaebol in South Korea,

and its global sales reached US$55.91 billion (₩ 59.04 trillion) in 2014. It comprises four
business units: Home Entertainment, Mobile Communications, Home Appliances & Air
Solutions and Vehicle Components, with Starion India as its main production vendor for
refrigeration and washing machines in the Indian sub-continent. LG Electronics acquired
Zenith in 1995 and controls 37.9 percent of LG Display as of 2013. Since 2008, LG
Electronics remains the world's fourth-largest LCD television manufacturer. The company
has 128 operations worldwide, employing 83,000 people.

LOGO

LG MISSION:

We wish to maintain our hard-earned reputation for bringing added value to the lives of
consumers.

LG vision

LG Electronics continually researches and introduces a full range of innovative and greener
products and services, and continues to be a leader in the development of green innovations.
LG Electronics will realize the world's best enterprise in EESH field through the operation of
the enterprise-level EESH management system, optimization of energy efficiency, safety and
health of commercial sites and employee health improvement activities. By delivering
differentiated customer value, LG Electronics will pursue the preservation of the earth's
environment, sustainable social progress and improve the quality of life of stakeholders.

Products

LG Electronics' products include televisions, home theater systems, refrigerators, washing

machines, computer monitors, wearable devices, solar modules, smart appliances and,
formerly, smartphones.

Televisions
The LG SL9000 was one of many new Borderless HDTVs announced for release at IFA
Berlin in 2009. LG Electronics released an OLED TV in 2013 and sizes 65 and 77 inches in
2014. LG Electronics introduced its first Internet TV in 2007, originally labeled as "NetCast
Entertainment Access" devices. Later, they renamed the 2011 Internet TVs to “LG Smart
TV” when more interactive TV features were added, allowing the audience to receive
information from the Internet while watching conventional TV broadcasts.

In November 2013, a blogger discovered that some LG smart TVs silently collect file names
from connected USB storage devices and program viewing data, and transmit the information
to LG servers and LG affiliate servers. . Shortly after this blog entry was posted, LG turned
off playback on its site for the video, explaining how its viewing analytics worked, and
closed the Brightcove account on which the video was hosted.

LG makes remote control models that use Hillcrest Labs Freespace technology to allow users
to change channels using gestures and Dragon NaturallySpeaking technology for speech
recognition.

Since 2014, LG has been using webOS with a ribbon interface with some of its smart TVs.
LG reported that in the first eight months after its release, it had sold more than 5 million
webOS TVs.

In 2016, exclusively in India, the South Korean Indian branch LG Electronics Inc started
selling a TV that would repel mosquitoes. It uses ultrasonic waves which are silent for
humans but which make mosquitoes fly away. It was released on June 16, 2016. The
technology has also been used in air conditioners and washing machines. The TV is intended
for low-income consumers living in conditions that would make them susceptible to
mosquitoes.

In 2018, it was reported that LG was planning to sell large screen TVs that could be rolled up
and retract automatically with the push of a button in 2019.
Mobile devices

In April 2021, LG officially confirmed that it will shut down its mobile division. Earlier,
there had been rumours that LG considered selling its mobile division with Vingroup and
Volkswagen named as potential buyers.

Mobile phones

LG Electronics used to manufacture smartphones and tablet devices. Other than the G3, LG
officially unveiled the curved smartphone, G Flex, on 27 October 2013. LG released it in
South Korea in November 2013 and later announced releases in Europe, the rest of Asia and
North America. At Consumer Electronics Show in January 2014, LG announced a US release
for the G2 across several major carriers. In 2015, LG released LG G4 globally in late May
through early June. On 7 September 2016, LG unveiled the V20, and the V30 was announced
on 31 August 2017. LG G6 was officially announced during MWC 2017 on 26 February
2017. The G7 ThinQ model was announced at a 2 May 2018 media briefing. LG officially
launched the LG K42 on 21 September 2020, with great reviews. In April 2021, LG
confirmed that the smartphone division will be officially shut down in July 2021 after months
of speculation. The decision to shut down LG Mobile came about from poor sales caused by
stiff competition from rival Samsung and Chinese budget brands such as Oppo and Xiaomi.
LG became the first major smartphone brand to completely withdraw from the market.

Tablet Computers

In 2014, LG announced three new additions to the G series of tablets, which have LG's
Knock Code feature, allowing users to unlock devices with a series of taps. The tablets also
feature Q Pair which allows tablets to sync up with a smartphone, with phone calls and text
messages passed on to the tablet in real time.

Smart watches

LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was
in June 2014. In August 2014, the LG G Watch R that has a circular face (similar to the Moto
360) was released. The LG Watch Urbane that LG's third Android Wear-based smart watch
has released in April 2015. This was the first device to support newer smartwatch features
such as Wi-Fi, and new parts of Android Wear's software interface, like the ability to draw
emoji to friends.

Rolly keyboard

In 2015, LG announced a Bluetooth keyboard that folds up along the four rows of keys for
portability. The Rolly keyboard is made of solid plastic. Two tiny plastic arms fold out from
the end of the keyboard to support a tablet or smartphone and it can toggle between two
different Bluetooth-connected devices at a time. Battery life is an expected three months on a
single AAA battery.

Home appliances

LG Signature LSA 50 A air purifier

LG manufactures home appliances including refrigerators, washing machines, tumble dryers,

vacuum cleaners, air conditioners and microwave ovens. In June 2014, LG Electronics
announced the launch of its smart appliances with HomeChat messaging service in South
Korea. HomeChat employs LINE, the mobile messenger app from Korean company 'Naver',
to let homeowners communicate, control, monitor and share content with LG's smart
appliances. Users can send simple messages, such as "start washing cycle," in order to control
their washing machines.

From 2009 to 2013, LG Electronics sponsored Formula One as a Global Partner and
Technology Partner. LG was also an official supplier to Virgin Racing and Lotus Racing
team, plus engine manufacturer Cosworth from 2010 to 2012. LG also sponsors London
Fashion Week and the LG Arena in Birmingham.

During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the
tournament was known as the LG Cup. In 2008, LG became sponsors of the Extreme Sport
'FSO4 Freeze' festival.
The LG Electronics company in Australia dissolved its sponsorship with cricketer David
Warner on 27 March 2018 and dropped him as the brand ambassador of the company over
the ball tampering scandal during the third Test of their 2017–18 tempestuous series against
South Africa. Warner had an agreement with the company in 2014 and his contract had been
planned for renewal.

Market Capitalization of LG Electronics

Market cap: $26.04 Billion

As of July 2021 LG Electronics has a market cap of $26.04 Billion. This makes LG
Electronics the world's 751th most valuable company by market cap according to our data.
The market capitalization, commonly called market cap, is the total market value of a
publicly traded company's outstanding shares and is commonly used to measure how much a
company is worth.

Chapter 5

Details of the Task/Research

The task that was assigned by the Company are as follows:

 Sell-out of LG tone free- The very 1 st task that was assigned to me was the sell-out of
LG Tone free (new product launched by LG)
 Digital Marketing- The task was to post content related to Tone Free to our social
media platforms. The content was provided by the company itself.
 Content Creation- The task was to create contents and posts related to Tone Free
 Telle Calling- The 2nd task was to call the leads that was provided by the company so
as to give an idea about the product to customers.