‫خوش آمدید‬ ସ୍ୱାଗତ

आपका स्वागत है
ಸ್ವಾ ಗತ
આપનું સ્વાગત છે
ਸੁਆਗਤ ਹੈ

வரவவற் கிவறோம் സ്വാഗതം स्वागत आहे

‫ڀلي ڪري آيا‬ স্বাগত
 INDEX
S. No Content Ref. Page No

1 YMC scoring parameter 3-5

2 LG & Innovation 6-14

3 LG Tone Free Launch note 15-23

4 Bloggers view on LG Tone Free 25-31

5 LG Tone Free Special offer & pricing 32-36

6 LG Tone Free feature videos link 37

7 Contact information 38
THE PROJECT

LG Tonefree is a new launch product and you have to design Marketing plan to promote the same. The
product is new to you and you need to understand about product, chalk out its USP, design a plan to
promote and budget spend. You are provided with a budget of Rs. 2 Lacs (virtual Budget). Apart from this
you have to create awareness in your social circle with no investment.

Define the product in your own words

Define the USP’s of the product
How you influence your friends/Family and social circle?
How you take help of your connects to create word of mouth for the product?

 Please fill all details in the template provided.

 Kindly note budget is virtual provided to make spend plan
 We did not promote any spend to be done by you for any paid marketing on Digital. You can only do marketing as
per your social circle, influence contact of designing your own content
 We have provided special pricing to all students if they want to purchase for self use or get some response from
friends, Family or social circle to purchase LG Tonefree. The scoring is kept to give weightage for the efforts in lieu of
sell out
 Purchasing and selling of product is not a compulsion however with your own campaign in your social circle if you
succeed you will get the scores as its result oriented marketing effort
 Please refer to the scoring sheet
Young Marketing Champ Scoring Parameters for Evaluation

EVALUATION PARAMETER (Total 200 Marks)

Criteria Scoring Heads Weightage Score

Total Points
Marketing Idea 15% 30
Plan & Budget Spend 50
Virtual Budget Spend 10% 20

Digital Post Tagging (FB/Insta/Linkedin/Other Digital platforms) 10% 20

Digital Post Likes (FB/Insta/Linkedin/Other Digital platforms) 15% 30

Self promotion on Digital platforms 100
Digital Post Shares (FB/Insta/Linkedin/Other Digital platforms) 15% 30

Influencer post views Like / Share / Comments (combined) 10% 20

Product purchase for Self Experience 15% 30

Organic Sell out (No compulsions) 50
Sell out in circle basis your influence (friends / family) 10% 20
Total 100% 200

3 Parameters for Scoring ( details in next Slides)

Plan & Budget Spend: 50 Marks
Self Promotion on Digital: 100 Marks
Purchase of product and sell out in Circle (No Compulsions): 50 Marks
Young Marketing Champ Scoring Parameters for Evaluation

Detailed Scoring
V Good Good Better Average
Marketing Idea
30 25 15 10
Budget Spend 20 15 10 5
500+ 300+ 200+ 100+
Digital post Tagging
30 20 15 5
Digital Post Likes 30 20 15 5
Digital Post Shares 30 20 15 5
Influencer Post Like/Comments/Share 20 15 10 5
Reference (1 Unit) Self (1 Unit)
Sell out in circle
20 20
Bonus Points on more sell out (Per Unit) 15

Key Pointers
1. Digital post Tagging / Likes & Shares will be the sum of both team members e.g. Team member 1 tagged 110 friends/relatives and team member-2
tagged 200 than team will get score of 20 considering the sum of tagging is 300+. Similarly its for Likes and shares
2. If you take help of any of your good influencer reference or your friend/family members having good base of followers or friends than the post attracting
like comment and share will of both team member reference will get combined
3. If you get enticed with product and want to purchase we have work out special price for you and also points for scoring, similarly when you will be
promoting it within your social circle/Family or friends and based on your reference if they purchase product you will score points.
4. If your marketing and promotion skills attract more buyers in your circle than you get additional points on per unit sell out
5. Please note that we have provided an option to purchase basis interest of yours or family or friends. Buying or selling is not a compulsion. Its for scoring if
some one succeed to sell in next 15 days. Offer price is applicable only in MP & CG basis your Team Roll number.
 LG SETS THE ‘TONE’ FOR HYGIENIC EARBUDS; LAUNCHES THE NEW LG TONEFREE WIRELESS EARBUDS WITH INNOVATIVE UV NANO
TECHNOLOGY

- Eliminates 99.9% bacteria with the help of UV Nano technology

- Ropes in leading singer & rapper Badshah as brand ambassador for LG TONEFREE

New Delhi, 4th January 2021: With increasing awareness amongst consumers towards health and hygiene, LG Electronics today expanded the LG TONEFREE lineup
with introduction of its most advanced truly wireless earbuds, the HBS-FN7 and HBS-FN6. Equipped with a unique and innovative UVnano charging cradle with
ultraviolet light that sanitizes the earbuds, eliminating 99.9% bacteria while charging, making the listener feel fresh and jam throughout the day. The case comes with
LED lighting on the top, making it easy to monitor charging level and UVnano status. Housing a plethora of features such as – Active Noise Cancellation (ANC),
Meridian-tuned premium sound, sleek and ergonomic design, amongst others, the latest models deliver the ultimate and most enhanced listening and personal audio
experience for users.

Adding on to the excitement, consumers can avail a discount of 70% on the HBS-FN7 model for early buyers, offer valid only for 5th January 2021 on LG OBS (Online
brand store)
(https://www.lg.com/in/tonefree-bluetooth-headphone). Starting next week it will be available at all retail & leading E-commerce platforms.

The HBS-FN7 and HBS-FN6 from the latest LG TONEFREE range feature technology from Meridian Audio, the renowned British audio technology company and LG’s
trusted partner in delivering superior sound. Powered by Digital Signal Processing, a technology that Meridian has been perfecting for over 25 years, the LG TONEFREE
FN7 not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers, but also delivers vocals with pristine clarity, completely
immersing the listener. Accessible through the LG TONEFREE app available for both Android and iOS devices, Meridian’s EQ sound settings provide an elevated
listening experience via four customized presets to suit the listener’s musical taste: Natural for a clean, balanced sound, Immersive for a more three-dimensional
performance, Bass Boost for extra power and depth and Treble Boost to bring
greater clarity to vocals. The newly designed LG TONEFREE FN7 also delivers fuller, richer bass with high quality silicone-infused drivers, dome featuring a
stronger metal layer and denser texture dampers for better resolution of mid-high frequencies.

The more advanced LG TONEFREE FN7 comes with Active Noise Cancellation (ANC), specially engineered to reduce high-frequency noise encountered on a
daily basis. It builds on the already great passive noise isolation of LG TONEFREE FN7 by neutralizing external urban sounds using three microphones in each
earbud that monitor soundwaves coming from all directions. Adjustable ear gels with patented twist-fit Vortex Ribs design deliver a tighter in-ear seal to minimize
outside noise seepage and provided maximum comfort, by even distribution of pressure and allowing them to adapt to all ear shapes. With specialized ANC
activated, environmental noises are now almost completely neutralized, making every note and voice sound clearer, more natural, without losing the details from
turning up the volume to maximum.

“Hygiene has become an important parameter for consumers while taking a decision when buying a new product. We are happy to announce our latest launch of the
LG TONEFREE Wireless Earbuds with the unique UV Nano and Meridian Technology, that will provide the perfect solution for audiophiles looking for unmatched
hygiene and quality and the very best that audio technology has to offer.” said Hak Hyun Kim- Director- Home Entertainment- LG Electronics India

“At LG, we have always strived to bring to the market the best quality products with the most advanced and innovative technology and will stay committed to our
aim of keeping our customers happy by keeping their needs and safety at the heart of our innovation. To amplify our communication we have roped in leading singer
& rapper Badshah as brand ambassador for LG TONEFREE, this will certainly help in creating joyful engagement with the youth.” added Mr.Sanjiv Soni-
Business Head- AV division LG Electronics India.

Minimal yet unique, the LG TONEFREE FN7 and FN6 cradle come with a compact design that fits easily into the palm, and two-color options; Stylish Black and
Modern White, chic enough to fit any aesthetic. Through an ergonomic design, the earbuds have been engineered
to fit comfortably in the ears with head-centered weight distribution that helps them stay snug and secure along with a flexible, medical-
grade ear gels that conform to the ear shape.
The latest addition to the LG TONEFREE range, the FN7 and FN6 deliver advanced call quality to users through built-in, high-
performance microphones; upper microphone detects external noise, inner microphone cancels out unwanted noise and lower
microphone that picks up and amplifies vocals even in a crowded space. The earbuds are also IPX4-rated for sweat and rain,
making them completely water resistant. Offering fast and wireless charging, the HBS-FN7 comes with a 21-hour long battery life
with upto 7 hours of playback and an extra 14 hours in the cradle — all from one charge, while the HBS-FN6 comes with an 18-
hour long battery life with upto 6 hours of playback.
Key Specifications:
HBS-FN7 Earbud Size 16.2 x 32.7 x 26.8 mm
Charging Case Size 54.5 x 54.5 x 27.5 mm
HBS-FN6 Active Noise Cancelling Yes
UVnano Yes (with UVnano Indicator)
Product Battery Capacity 55 mAh x 2
Charging Case Battery Capacity 390 mAh
Meridian Sound Effect & EQ Yes
Preset & Customized EQ(Immersive, Natural, Bass, Yes
Treble)
Fast Charging Time 5 minutes for 1 hour of play
Battery Life – Play 7 hours (ANC off), 5 hours (ANC on)
Battery Life – Earbuds + Case 21 hours (ANC off), 15 hours (ANC on)
Connectivity Bluetooth 5.1 (Single Device Connection)
Speaker 2 Layered Dynamic
Microphones 2 Outer, 1 Inner
Touch Yes
Voice command (Google assistant, Siri) Yes
Wireless Charging Yes
Water/ Splash proof IPX4
Compatibility Android / iOS
Colors Stylish Black / Modern White
Earbud Size 16.1 x 32.77 x 25.0 mm
Charging Case Size 54.6 x 54.6 x 27.5 mm
Battery Capacity Earbuds: 55mAh x 2/ Case: 390mAh
 Fast Charging Time 5 minutes for 1 hour of play
Battery Life - Play Talk: 5 hours/ Play: 6 hours
Battery Life – Earbuds + Case 18 hours
Connectivity Bluetooth 5.0 (Single Device Connection)
Speaker 2 Layered Dynamic
Microphones 2 Outer
Compatibility Android / iOS
Bluetooth Audio Codec SBC / AAC
Colors Stylish Black / Modern White

***
*2019 tests conducted by TÜV SÜD and Underwriters Laboratories (UL).

Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied
, refrigerators, and ormonitors.
to prevent treat any health conditions.

About LG Electronics India Pvt. Ltd

LG Electronics India Pvt. Ltd. (“LG Electronics”), a wholly owned subsidiary of LG Electronics, South Korea was established in January
1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware and mobile
communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's
manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second
Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning
systems, washing machines, refrigerators, and monitors.
Badshah Song:- https://www.youtube.com/watch?v=w3FaWPOHEoQ

TONE Free Features:- https://www.youtube.com/watch?v=LoRr793JQJA

Bacteria Test :- https://www.youtube.com/watch?v=Icn5-YPcBZk

If you have any question or query regarding young marketing champ project
please contact on below mentioned.

ASHUTOSH AGRAWAL :- ashutosh3.agrawal@lge.com

KARTIKEY AGNIHOTRI :- kartikey.agnihotri@lge.com