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  • Jlab

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    Angela Mulia
    2 views5 pages
    The document proposes a digital marketing budget and plan to increase brand awareness and sales. Key goals are to expand e-commerce channels and boost engagement through social media. The primary targets are millennials and Gen Z. The plan focuses on social media content, video, and influencer marketing. Paid social ads on Instagram and Facebook are also proposed. The 6-month budget allocates funds and sponsored products across these digital activities, with the largest portions for paid social and influencer marketing. An additional $10,000 and sponsored products are requested from the brand to support influencer expenses.

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    jlab

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    The document proposes a digital marketing budget and plan to increase brand awareness and sales. Key goals are to expand e-commerce channels and boost engagement through social media. The primary targets are millennials and Gen Z. The plan focuses on social media content, video, and influencer marketing. Paid social ads on Instagram and Facebook are also proposed. The 6-month budget allocates funds and sponsored products across these digital activities, with the largest portions for paid social and influencer marketing. An additional $10,000 and sponsored products are requested from the brand to support influencer expenses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views5 pages

    Jlab

    Uploaded by

    Angela Mulia
    The document proposes a digital marketing budget and plan to increase brand awareness and sales. Key goals are to expand e-commerce channels and boost engagement through social media. The primary targets are millennials and Gen Z. The plan focuses on social media content, video, and influencer marketing. Paid social ads on Instagram and Facebook are also proposed. The 6-month budget allocates funds and sponsored products across these digital activities, with the largest portions for paid social and influencer marketing. An additional $10,000 and sponsored products are requested from the brand to support influencer expenses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Digital Marketing

    Budget Proposal
    Marketing Goals & Plan

     To increase a high level of brand awareness and market


    penetration.
     Expand the number of distribution channel through e-
    commerce (online shop and marketplace).
     Rollout digital marketing plan to boost sales and spread
    more brand awareness to common mass user by
    creating engaging and integrating social media plan
    activities.
    Marketing Outlook & Strategy

     Our primary markets are still millennials and


    iGeneration for both short and long term.
     Brick-and-mortar retailers remain as distribution customer
    channel for selling the personal audio products. acquisition
    We are pushing selling on e-commerce more channel
    due to the Covid-19 pandemic.
     Digital Marketing is nowadays one of the most  Viral Marketing
    Word of Mouth, Collaboration
    powerful ways for brand to reach our target  Social Media Marketing
    customers. Users interact with the brands Influencer Marketing (KOL)
    Unboxing Video/VLOG
    through social media, which can help increase Blog/Social Media
    brand awareness, and increase communication posts/reviews
     Direct Sales Marketing
    and interaction with the audience.
    Digital Marketing Plan
    3 months activities

     Social Media Content Marketing


    IG engagement based campaign/mass personalization campaign,
    social media contest/giveaways
     Personalized Video Marketing
    IGTV/YouTube (tutorials, unboxing, reviewer)
     Influencer Marketing (KOL)
    Self-made people or renowned IG/YouTube celebrities
     PPC (pay-per-click) & Social Advertising – IG/FB
    Budget Allocation
    Estimated For 6 months digital marketing activities

    Digital Marketing Activities Budget Allocation


    Content marketing 20% (by HT)
    Video marketing 15% (by HT)
    PPC (Instagram & Facebook) 30% (by HT) sponsored products
    Influencer Marketing (KOL) (YouTube) 20% For Social Media (IG) Influencer (KOL)
    Influencer Marketing (KOL) (IG) 15% GO Air (30pcs), Air Sport (15pcs), Air
    Executive (15pcs)
    Earphone/Headphone for Youtuber (KOL)
    GO Air (5pcs), Air Sport (5pcs), Air Executive (5pcs)
    we are kindly asking from brand to support our
    digital marketing plan :
    $10,000 + sponsored products
    for spending on Influencer Marketing budget
    expense
    which will be used for : YouTube Reviewer (3-5 KOL) ; Social Media Influencer (5-10 KOL)

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