PRODUCT PERFORMANCE REPORT PRODUCT LIFE CYCLE

GLOBAL METAL CORPORATION

YEAR 2020

Year 2018 Year 2019

Indicator
Product "A" Product "B" Product "C" Product "A"

Sales (Unit ) 2000 700 3000 3150

Price ( x 1.000,- / in IDR) 5,000 6,000 4,500 5,025

Customer ( per pax) 1550 575 2975 2850
Total Cost 7,750,000 3,175,000 12,015,000 12,500,000

Competitor ( per part) 6 15 25 10

Notification :
In Additional, you must define about :
1. Total cost per customer in every product ?
2. If company set a policy to increase promotional fees as 9% from total revenue in year 2018
12% in year 2019, and then 11% in year 2020. This policy is one effort to maintain the recent market potential. please inden
3. Ussually, frequent customer index is 1,5 for product "A", 0.85 for procut "B" and 2.13 for product "C".
in a year, please identify typical of customer in each product ?
Associate of industrila has declare that customer base increasing is 20% in a year.
4. Revenue in a year for each product ?
5. Industrial Buusiness standard of profit mentioned as 20% in 2020.

YOUR TASK :
1. According to above data, please determine the position of each product currently,
and make the full review and resume about those product.
2. Show that the position of the products in terms of the product life cycle,
and make a graphic line of its.
PRODUCT PERFORMANCE INDICATOR SHEET
IN PLC'S PHASE

PHASE IN PLC
INDICATOR
INTRODUCTION GROWTH MATURITY
Steady in sales
Rapidly increase
performance
SALES Low in sales in sales ( Very
(Top), High/Very
high)
High
Middle cost
Highly cost per
COST automous per Low cost per pax
pax
pax
Increase profit Very High in
PROFIT Negatif achievement profit
(High) achievement

CUSTOMER Innovator (Low) Early adopters Middle majority

( Very High) (Midlle or High)

steady in
Increase competition or
Small/ Little participant as decline in
COMPETITOR (Low)
competitor ( Very particiant to
High) competite
( Middle or High)

Profit
Awareness Maximazing
MARKETING maximaxing &
development market share
PURPOSE maintain market
(very low) ( Very High)
share ( High)
 Year 2019 Year 2020
Product "B" Product "C" Product "A" Product "B" Product "C"

720 2950 4750 750 3700

6,000 4,510 5,250 6,030 4,510

580 2900 3000 612 3000
4,350,000 12,750,000 14,650,000 4,375,000 12,875,000

20 35 8 27 37

cent market potential. please indentify company's market purpose to ?

product "C".

uct currently,
DECLINE

Decline in sales,
Low/Very low

Very low cost per

pax.

Decline of profit
achievement
( very low)
Laggards, highly
customer exodus
( Very Low)

Decline in
participant to
competite (Very
Low)

Cost-cutting,
subsidiary of
other product
( Low)
 Industrial Information

Generally, The minimum standard of an annual

increase in sales volume of this industrial
cluster is 15%.
-
-
Based on segmented in marketing and sales
cost consume.
Identified from the overall market share
coverage
NAMA : Ayu Indriyani
Nim : 1961201086 Indicator Product A
Kelas : AB Malam Sales
2018 2019 2020
10,000,000 15,828,750 24,937,500
37% 37%
37%

PRODUCT A
PRODUCT PERFORMANCE MAPPING
ACCORDING TO PRODUCT ACHIEVEMENT REPORT
YEAR 2020
INDICATOR ACHIEVEMENT STANDARD
SALES 37% 15%
COST -2% 5%
PROFIT 21% 20%
CUSTOMER 25% 20%
COMPETITOR 8% 10%

MARKETING PURPOSE 21% 17%

Identification :
Introduction = 1
Growth = 1
Maturity =
2
Decline =
3

CONCLUSION :

Maturity
PRODUCT "A" =

PRODUCT "B" =
 PRODUCT "C" =

Performance

INTRODUCTION GROWTH

Note :
Please drop-down stickers that indicated of the products are,
according to phase in the graph of each product.
 Total Cost
2018 2019 2020
7,750,000 12,500,000 14,650,000
38% 15%
26%
Cost Per pax
2018 2019 2020
7,500 6,579 7,325
-14% 10%
-2%

SLOPE PROPENSITY Identification

22% VERY HIGH G/M
-7% VERY LOW D
1% HIGH/VERY HIGH I
5% MIDDLE M
-3% VERY LOW D

4% HIGH D
MATURITY DECLINE
 Profit Customer
2018 2019 2020 2018 2019 2020
2,250,000 3,328,750 10,287,500 1,033 1,900 2,000
32% 68% 46% 5%
50% 25%
Profit Contibute Per Pax
2018 2,019 2,020
2,177 1,752 5,144
-24% 66%
21%

INDICATOR EVALUATION SHEET

PRODUK " A"
Growth
Indicator Year Growth Rate
Average
2018 — —
SALES 2019 37% —
2020 37% 37%
2018 — —
2019 38% —
COST

2020 15% 26%

2018 — —
PROFIT
2019 -24% —
2020 66% 21%
2018 — —

CUSTOMER 2019 46% —

2020 5% 25%

2018 — —

COMPETITOR
2019 40% —
–25%
2020 8%

2018 — —
MARKET
PURPOSE 2019 24% —
MARKET
PURPOSE

2020 19% 21%

 Competitor Market Purpose
2018 2019 2020 2018 2019 2020
6 10 8 12 15 19
40% -25% 24% 19%
8% 21%

2018 — —
2019 -14% —
Cost per pax

2020 10% –2%

2018 — —
profit
kontribute per 2019 -24%
pax 2020 66% 21%
 NAMA : Ayu Indriyani
Nim : 1961201086
Kelas : AB Malam
Indicator Product "B"

Sales Cost Profit

2018 2019 2020 2018 2019 2020 2018 2019
4,200,000 4,320,000 4,522,500 3,175,000 4,350,000 4,375,000 1,025,000 (30,000)
3% 4% 27% 1% 3517%
4% 14%
Cost Per pax
2018 2019 2020 2018
4,693 6,375 3,574 1,515
26% -78%
PRODUCT B -26%
PRODUCT PERFORMANCE MAPPING
ACCORDING TO PRODUCT ACHIEVEMENT REPORT
YEAR 2020
INDICATOR
ACHIEVEMENT
STANDARD SLOPE PROPENSITY Identification
SALES 4% 15% -11% VERY LOW D
COST -26% 5% -31% VERY LOW D
PROFIT 1841% 20% 1821% VERY HIGH M
CUSTOMER 23% 20% 3% LOW I
COMPETITO 25% 10% 15% VERY HIGH G
MARKETIN
G -2% 17% -19% VERY LOW 1
PURPOSE

Identification :
troduction = 2
Growth = 1
Maturity = 1
Decline = 2

CONCLUSION :
UCT "A" = Maturity
UCT "B" = Introdution/ Decline
UCT "C" =

erformance
 INTRODUCTIONGROWTH MATURITY DECLINE

Note :
Please drop-down stickers that indicated of the products are,
according to phase in the graph of each product.
 Customer Competitor Market Purpose
2020 2018 2019 2020 2018 2019 2020 2018 2019
147,500 676 682 1,224 15 20 27 12 12
12% 1% 44% 25% 26% 0%
1819% 23% 25%
Profit Contribute per pax
2019 2020
(44) 121
3,546 136
1,841

INDICATOR EVALUATION SHEET

PRODUK " B"
Growth
Indicator Year Growth Rate
Average
2018 — —
SALES 2019 3% —
2020 4% 4%
2018 — — 2018 — —
2019 27% — 2019 26% —
COST Cost per pax

2020 1% 14% 2020 -78% -26%

2018 — — 2018 — —
profit
PROFIT 2019 3517% — kontribute 2019 3546%
2020 12% 1819% per pax 2020 136% 1841%
2018 — —
CUSTOMER 2019 1% —
2020 44% 23%
2018 — —
COMPETITOR 2019 25% —
2020 26% 25%
2018 — —
MARKET
PURPOSE 2019 0% —
2020 -5% -2%
Market Purpose
2020
11
-5%
-2%
 Nama : Ayu Indriyani
Nim : 1961201086
Kelas : AB Malam
Indicator Product "C"

Sales Cost Profit

2018 2019 2020 2018 2019 2020 2018 2019 2020
13,500,000 13,304,500 16,687,000 12,015,000 12,750,000 12,875,000 1,485,000 554,500 3,812,000
-1% 20% 6% 1% -168% 85%
9% 3% -41%
Cost Per pax Profit Contribute per pax
2018 2019 2020 2018 2019
8,602 9,365 9,141 1,063 407
8% -2% -161%
PRODUCT C 3%
PRODUCT PERFORMANCE MAPPING
ACCORDING TO PRODUCT ACHIEVEMENT REPORT INDICATOR EVALUATION
YEAR 2020 PRODUK " C"
INDICATORACHIEVEMENTSTANDARD SLOPE PROPENSITYIdentification Indicator
SALES 9% 15% -6% VERY LOW D
COST 3% 5% -2% VERY LOW D SALES
PROFIT -38% 20% -58% VERY HIGH D
CUSTOMER 0% 20% -20% VERY LOW D
COMPETITOR 17% 10% 7% HIGH M
COST
MARKETIN 16% 17% -1% VERY LOW I
G PURPOSE

Identification : PROFIT
ntroduction = 1
Growth = -
Maturity = 1 CUSTOMER
Decline = 4

COMPETITOR
CONCLUSION :
DUCT "A" = Maturity
MARKET
DUCT "B" = Introdution/ Decline PURPOSE
DUCT "C" = Decline

Performance
 INTRODUCTIONGROWTH MATURITY DECLINE

Note :
Please drop-down stickers that indicated of the products are,
according to phase in the graph of each product.
 Customer Competitor Market Purpose
2018 2019 2020 2018 2019 2020 2018 2019 2020
1,397 1,362 1,408 25 35 37 10 13 14
-3% 3% 29% 5% 19% 12%
0% 17% 16%
rofit Contribute per pax
2020
2,707
85
-38%

NDICATOR EVALUATION SHEET

RODUK " C"
Growth
Year Growth Rate Average

2018 — —
2019 -1% —
2020 20% 9%
2018 — — 2018 — —
2019 6% — 2019 800% —
Cost per pax

2020 1% 3% 2020 -2% 3%

2018 — — 2018 — —
profit
2019 -168% — kontribute 2019 -161%
2020 85% -41% per pax 2020 85% -38%
2018 — —
2019 -3% —
2020 3% 0%
2018 3% —
2019 29% —
2020 5% 17%
2018 — —
2019 19% —
2020 12% 16%