MENA Case Study | Afia International Company | Consumer Goods Solutions | Tracking Systems (EDI)

Providing technology
solutions to improve supply
chain visibility & reduce
administration workload.
CHEP’s solutions unlock value for Afia
International Company supply chain.

Afia International Company is one of Saudi

Arabia’s largest manufacturers specializing in
System Wide Solutions olive and corn edible oil products.
- Tracking Systems EDI
With the sheer volume of palletised loads that
………………………………………………………………………….
Afia International Company processes, tens of
thousands of dockets annually, manually tracking
The Opportunity
each palletised shipment would be a near
Taking a holistic view of Afia International impossible task without an advanced technology
Company’s supply chain to identify opportunities solution.
for improvement. The opportunity identified was
to implement a solution that provided the
manufacturer with a high quality materials
handling platform providing full visibility of their
palletised product flows downstream into the
traditional and modern trade, all while removing
the administration burden that is associated with
mass data capture and analytics.

The Solution

Providing Afia International Company with

CHEP’s Electronic Data Interchange (EDI)
Solution, allowing the manufacturer to focus on
their core business of producing edible oils, with
access to a service that is time saving, cost
effective and sustainable.
……………………………………………………………………….
“CHEP EDI saved AFIA having to do
tons of paper work and eliminated a
lot of time and effort consumed by our
teams in doing manual transactions.”
Jameel Ferwana
Head of Logistics, AFIA Edible Oils
………………………………………………………………………….
Afia International Company assigned a senior
systems analyst to work with CHEP on the
implementation project. In scope for the project
was the full Afia network in Saudi Arabia, which
included 1 manufacturing plant, 22 distribution
centres and the customer base of more than
1,000 locations. The teams got to work building
and matching the translation tables which match
Customer and CHEP location codes. After a four
week testing phase the Electronic Data
Interchange service went live. CHEP provided
continuous support to ensure all systems were

CHEP MENA 18.1_CS_Afia International_EDI

MENA Case Study | Afia International Company | Consumer Goods Solutions | Tracking Systems (EDI)

aligned and that the integrity of the data

matched between both parties. CHEP’s online
platform management system myCHEP, provides
access to extensive reporting that allows our
customers to understand and map the
movements of their supply chain flows.

Learn how CHEP can help you get your

The Results
With the dedicated support from Afia
International Company to implement the EDI
project, the results post go live presented
measurable successes with both CHEP & Afia
International Company being very pleased with
the smooth transition. Afia International
Company no longer requires a full time
dedicated resource to capture the daily system
transactions associated with materials handling
and tracking for such a large supply chain. This
sustainable solution removed the need for the
thousands of printed CHEP transfer dockets.
With CHEP’s track and tractability of pallets,
visibility of the downstream product flows has
provided Afia International Company with the
confidence that partnering with CHEP provides
ongoing supply chain support with more than
just their high quality pallet requirements, but
also resulted in a recorded significant reduction
of pallet losses, improved network visibility and a
reduction in AFIA’s downstream customer
disputes.
Jameel Ferwana praised CHEP saying, “We have
an excellent Business Partnership with CHEP, who
not only provide high quality pallets, but also
excellent value added services to AFIA.”
product to market better, smarter,
more sustainably.
…………………………………………………………………………
What our customers achieve each year through
the sharing and reuse of CHEP platforms:
+ 1.6 million trees are left on the planet.
+ 2.5 million tonnes of CO2 never enter the
atmosphere.
+ 4,329 tonnes less food is damaged during
transport.
+ 1.4 million tonnes of waste never make it to
landfills.
Source: Brambles Sustainability Review 2017.
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CHEP Middle East & North Africa
CHEP Supply Chain Solutions
mena-info@chep.com www.chep.com
GCC: +971 4 457 5300 KSA: 92 000 4787
Maroc: + 212 89 209 0104
This is the Supply Change.™

CHEP MENA 18.1_CS_Afia International_EDI