Change Management Review

Objectives
The purpose of the Change Management process is to control the lifecycle of all changes,

enabling beneficial changes to be made with minimum disruption to services

The objectives of the Change Management process are to:

 Meet the changing requirements of the client and maximize value and reduce, disturbing and
restructuring occurrences.
 Company and marketing response impacts on the Change requests that match services with
business needs
 Ensure the registering and evaluation of modifications and prioritization of permitted changes,
scheduling, testing, delivery, documentation, and reviewing in a professional manner
 Ensure that changes to configuration items are recorded in the Configuration Management
System.
 Overall corporate risk to optimize. It is typically true to reduce business risk, but it is occasionally
necessary to take a risk consciously because of its potential advantage
 Changes to: Optimize risk exposure Management (supporting the risk profile required by the
business)
 Reduce impacts and disruptions as serious as possible
 Success in the first marketing campaign effort to attract young people to the magazine on the
screens.
 Ensure that all stakeholders are informed about change in an appropriate and timely fashion, so
they are aware of the change.
 Assist the marketing team and also support employees who are given financial benefits for
marketing.

Activities conducted
Change management activities promote smooth transitions and make workplaces more tolerable by
indulging every member of the team towards one goal, increasing moral standards and alleviating work
skills. Some relevant activities to perform in this change are listed below:

1. Sharing Ideas and Values

Groups discuss the values which are important to them in collaboration and then develop a new
list. Everybody comes back to talk as a bigger team, while the values of each group appear on a
huge poster or whiteboard. As a whole team, talk. This activity helps everyone agree on what
values are important to the company, which can help team members understand the benefits of
change.
 2. Pattern identification
This exercise allows participants to voice their opinions about how they believe they handle
change. In times of change and discomfort, they may see their real behaviors. This enables them to
grasp the possible patterns of change.

3. Fishbowl discussion
When groups engage in debates and decide on the implications of bigger groups, externals may
feel abandoned. Observers will assist the whole group to feel represented by their opinions and
give insight at certain times.

4. The four P’s

Addressing team members’ concerns as a group will help them gain perspective on how a
particular change will truly affect them. This can alleviate stress and reduce resistance to
change.

5. Communicate progress updates

Keeping everyone up to date on the development of your change management strategy enables them to
feel that they are an important part of the process. You may send or update e-mail every week or
month. You may also utilize a business chat or project management software for posting updates
to make the email less personalized.

6. Set and celebrate goals

Some changes take longer and moral or interest might be hard to maintain. Setting minor targets
and recognizing these victories might provide a necessary lift for team members. Once you have
reached bigger targets, take the time to celebrate big with your staff.

7. Analyze your results

Set intermittent benchmarks to evaluate your change management performance thus far.
Examine current progress, get insights and discover tools and procedures that do not work well
for your project.
Recommendations
1. Identify the roles and duties of people working in the marketing sector and decide whom to
promote and who is making valuable strategies for magazine promotion. The Change
Management process to not only carry out change authorizations, but manage all modifications
after a post implementation review from submission to closure.
2. Defining and documenting policies for change management that offer coherent standards for
the need for proper risk assessment information, including resource and technological,
corporate and marketing resources impacts hugely on the outcome.
3. Track the number of users subscribing daily and watch how much of the profits the marketing is
taking up from the profits to create a better plan.
4. The magazine should include features that the young people like, only then it’ll be able to
penetrate through the digital medium.
5. Identify successful change criteria with business advantages instead than focusing on the
technical components of a change
6. Create a forward change plan that incorporates all changes within the scope of the process. This
timetable should be read-only for all interested parties