Brand: Nestle

Category: Milk Pak

Group 3 (B-2)
Mahnoor Rehan
Muhammad Waqar Ali Khan
Momina Mansoor
Marketing Management Orientation

❏ Mission Statement: “Good food, Good life – that is what we stand for.
Unlocking the power of food to enhance quality of life for everyone, today
and for generations to come.”
❏ Vision Statement: To be a leading, competitive, Nutrition, Health and
Wellness Company delivering improved shareholder value by being a
preferred corporate citizen, preferred employer, preferred supplier selling
preferred products.
Marketing Management Orientation Cont.

❏ Product Oriented: Nestle mentions in its mission statement that they

intend to ‘enhance the quality of life for everyone’
❏ Selling Oriented: Nestle constantly promotes its products: their recent
launch of Nestle Milkpak A2 was promoted by a TVC starring Fawad Khan
❏ Societal Oriented: Nestle recently replaced their plastic straws with paper
ones in a bid to help conserve the environment
❏ Marketing Oriented: Nescafe launched chilled mochas and lattes, products
that were new in the market and resonated with the audience
Nestle’s Brand/Product Mix

1. Dairy
2. Juices, Nectars, and Fruit Drinks
3. Nestle Waters
4. Coffee
5. Breakfast Cereals
6. Infant Nutrition
7. Nestle Professional
1. Dairy
2. Juices, Nectars and Fruit Drinks
3. Nestle Waters
4. Coffee
5. Breakfast Cereals
6. Infant Nutrition
 “A one stop solution provider for Out-Of-Home customers in
7. Nestle Professional non-carbonated cold, hot beverages and center of plate in sweet culinary
solutions.”
NESTLE PRODUCT PORTFOLIO (BRANDS)
1. Juices, Nectars 2. Dairy 3. Nestle 4. Breakfast 5. Infant Nutrition 6. Nestle Professional
and Fruit Drinks Waters Cereal

1.Nestle MilkPak 1. Nestle 1. Gold 1. Nestle Cerelac 1. Nestle Professional

1. FRUITA VITALS Pure Life Cornflakes

2. Nestle 2. KOKO 2. Nestle 2. Nestle Nescafe

MilkPak Cream KRUNCH LACTOGROW

2. NESFRUTA 3. Nestle Bunyad 3. Nestle 3. Nestle NANGROW 3. NESTEA

MILO

4. Nestle Yogurt 4. Nestle NIDO 4. Nestle Easy Whip

5. Nestle Milo 5. Nestle MilkPak Cream

6. Nesvita 6. Nestle Everyday

7. Nestle Everyday 7. Hot vending Machine

8. Nestle NIDO 8. Nestle Docello

FortiGrow
NESTLE PRODUCT PORTFOLIO (BRANDS) CONT.
Analyzing the TVC of Nestle Milkpak
 ❏ A target market is a group
of customers within a
business's serviceable
available market at which a
business aims its
Target audience marketing efforts and
resources.
❏ The Target audience is
children from 8 to 12 years
❏ SEC A and B
How is Nestle different from its competitor?
Milkpak
● Addresses functional aspect
● Target Market: children from 8 to 12
years
● Explains the process of how the milk was
packaged
● Talks about “150 years of trusted quality”
● Tagline: “Saath bharosay ka”
● Advertisement Link:
https://www.youtube.com/watch?v=qgrh
F-e_OWY
Olpers
● Addresses both functional and emotional
aspects
● Target Market: for people of all ages
● Explains how the milk is extra-good
● It is an all-purpose milk
● Tagline: “Subah bakhair zindagi”
● Advertisement Link:
https://www.youtube.com/watch?v=py7c
B0aqroA
Quality of Nestle, its
promise and benefits, and
its functional and
emotional aspects
Quality

● Punjab Food Authority (PFA) tested Milkpak three times from more than
one (ISO-17025) certified laboratory
● Nestle shows full cooperation in getting tested from PFA
● Milkpak processes milk through UHT (Ultra High Temperature) treatment
● In 2017, PCSIR declared that only six milk brands are safe for consumption
with Milkpak being one of them
Promise and Benefits

● Enhancing quality of life and contributing to a healthier future

● Quality, health and nutrition is the first priority
● Offering products and services for all stages of life
● Tasty and healthy products
Functional and Emotional Aspects

● In the 2019 Trust Campaign TVC, the functional aspect of Milkpak is being
catered to
● Talks about how milk is collected and packaged
● States how users can hence trust them
● However, other advertisements address the emotional aspect as well
 The Team

Mahnoor Rehan, Manager Waqar Khan, CEO Momina Mansoor, CFO

‘I’m a gangsta, but y’all ‘I’m responsible for all my ‘Hakuna Matata!’ - Momi
knew that😎’ -Snoop Dogg actions and all the reactions Lisa
Lite caused by those actions’ -
Waqar Zaka Lite