EXPORT DOCUMENTATION DEPARTMENT

All the documentation required is maintained in this department. The Exporô!

Manager and Banking Manageò!ótpervise this department. This department prepares

all the papers, which is necessary for banking negotiations. They prepare these

documents and send them to their bank for collection of payments.

Following are the important documents, which are prepared by this department,

• Bill of Exchange 2 Copies

• Commercial Invoice 6 Copies
• Packing List 3 Copies
• 3/3 Original Bill of Lading (As per L/C requirement)
• Certificate of Origin 2 Copy
• Beneficiary’s Certificate 2 Copies
• Generalized System of Preferences 2 Copies
• Inspection Certificate 1 Copies
• Weight Note
Following are the formats of these documents,
 The Manager, Ref. STI-360/07
The Bank of Punjab Date: 30-08-2007
Railway Road Branch,
Faisalabad.

Dear Sir,

Documents for US$: 73,030.52 for negotiation against letter of credit

number IC019466U dated 14-06-07 from WACHOVIA BANK, NA
CHARLOTTE, NC US

We are pleased to enclose the following documents for Negotiation under

above mentioned letter of credit, please credit the amount to our CD Account
at the time of negotiation.

1. Bill of Exchange 2+0

2. L/C 1+1
3. Commercial Invoice 3+3
4. Packing List 0+2
5. Single Country Declaration 0+2
6. Container Load Manifest 0+2
7. Bill of Lading 2+3
8. Inspection Certificate 0+2
9. Protocol Test Certificate 0+2
10. Beneficiary’s Certificate 0+2
11. Beneficiary’s Certificate Along With Courier Receipt 0+2
12. Beneficiary’s Certificate Along With Email Copy 0+2
13. Form 'E' Duplicate & Triplicate 2+0

Invoice Value Freight FOB Value

Thanking you, $75,289.20 $3,500.00 $71,789.20

W.H.T 1.00%

Yours truly, E.D.S 0.25%

(120 DAYS FROM BILL OF LADING

FOR 97 PCT OF THE INVOICE
VALUE)
FOR PERFECT TEXTILES IND. LTD

EXPORT MANAGER
 BILL OF EXCHANGE

INVOICE NO.STI-360/07

FOR US$: 73,030.52 DATED: 28-08-2007

AT 120 DAYS FROM BILL OF LADING FOR 97 PCT OF THE INVOICE

VALUE OF THIS FIRST OF EXCHANGE (SECOND) OF THE SAME TENOR
AND DATE BEING UNPAID PAY TO THE BANK OF PUNJAB, RAILWAY
ROAD BRANCH, FAISALABAD, PAKISTAN.

OR ORDER THE SUM OF U.S. DOLLARS SEVENTY THREE THOUSAND

THIRTY AND CENTS FIFTY TWO ONLY.

VALUE RECEIVED AND CHARGE THE SAME TO ACCOUNT OF 1175

CARTONS MADE UPS.

DRAWN UNDER: WACHOVIA BANK, NATIONAL ASSOCIATION

CHARLOTTE, NC

L/C NO. IC019466U DATED: 14-06-2007

TO,

1525 WEST W.T. HARRIS BLVD. – NC0742,

CHARLOTTE NC 28262-8522
ATTN: LC UNIT
 BILL OF EXCHANGE

INVOICE NO.STI-360/07

FOR US$: 73,030.52 DATED: 28-08-2007

AT 120 DAYS FROM BILL OF LADING FOR 97 PCT OF THE INVOICE

VALUE OF THIS SECOND OF EXCHANGE (FIRST) OF THE SAME TENOR
AND DATE BEING UNPAID PAY TO THE BANK OF PUNJAB, RAILWAY
ROAD BRANCH, FAISALABAD, PAKISTAN.

OR ORDER THE SUM OF U.S. DOLLARS SEVENTY THREE THOUSAND

THIRTY AND CENTS FIFTY TWO ONLY.

VALUE RECEIVED AND CHARGE THE SAME TO ACCOUNT OF 1175

CARTONS MADE UPS.

DRAWN UNDER: WACHOVIA BANK, NATIONAL ASSOCIATION

CHARLOTTE, NC

L/C NO. IC019466U DATED: 14-06-2007

TO,

1525 WEST W.T. HARRIS BLVD. – NC0742,

CHARLOTTE NC 28262-8522
ATTN: LC UNIT
COMMERCIAL INVOICE

INVOICE NO : STI-360/07 DATE: 24-08-07

FORM E NO : ABL-0006544 DATE: 24-08-07

MANUFACTURER : PERFECT TEXTILES INDUSTRIES LTD

6-K.M. SARGODHA ROAD FAISALABAD PAKISTAN

APPLICANT : FRANCO MANUFACTURING CO

555 PROSPECT STREET METUCHEN, NJ 08840

SHIPPED PER S.S : MAERSK VIRGINIA VOY-0712

FROM KARACHI (PAKISTAN) TO : DILLON, SC USA

DRAWN UNDER L / C NO : IC019466U DATE: 14-06-07

PAYMENT TERM : 120 DAYS FROM BILL OF LADING FOR

97 PCT OF THE INVOICE VALUE

MARK & UNIT

DESCRIPTION QUANTITY AMOUNT
NO PRICE
PO 7592 1175 CARTONS. US$ US
PO 7634 CFR DOLLARS
CARTON PO NUM STYLE NUM QTY UOM DILLON,
NO. PROD DESC SC
1 – 698. 7592 M4391Q 4536 PC DSNY CMFSHL
TW DRDRY PR
1 – 477. INCLUSIVE
7592 M4392Q 3840 PC DSNY CMFSHL
FL DRDRY PR OF
7634 M8611Q 5724 PC CMFSHL TW TERMINAL
BRTZ HLLYWOOD HANDLING
MERCHANDISE DESCRIPTION: CHARGES
55 PERCENT POLYESTER AND 45 PERCENT
COTTON WOVEN COMFORTER SHELLS (HTS 3840 PCS 22,963.20
A6307.90.9889) AS PER PO 7592 AND 7634. 10260 PCS 52,326.00
5.98/PIECE
PRINTED COMFORTER SHELL FULL
PRINTED COMFORTER SHELL TWIN 5.10/PIECE

"THE ARTICLES ON THIS INVOICE DO NOT

CONTAIN ANY EMBROIDERY, LACE BRAID,
EDGING, TRIMMING, PIPING OR APPLIQUE
WORK."

FOB INVOICE VALUE US$: 72,052.20

SEA FREIGHT VALUE US$: 3,237.00
TOTAL
75,289.20
US$:-

LESS 3% DISCOUNT:
2,258.68
==========================
NET AMOUNT US$: 73,030.52
==========================
CERTIFIED THAT ABOVE GOODS ARE OF PAKISTAN
ORIGIN

For Perfect Textiles Industries Ltd.

Manager Exports
 FORMAT B/L OF INVOICE STI-360/07

SHIPPER. : PERFECT TEXTILES INDUSTRIES LTD,

6-K.M. SARGODHA ROAD,
FAISALABAD, PAKISTAN.

CONSIGNEE : TO THE ORDER OF:

FRANCO MANUFACTURING CO., INC,
555 PROSPECT STREET, METUCHEN,
NJ 08840, ATTN: CAROLE ECKEL.

FORM 'E' NO. AIB-0045918 DATED: 30.09.06

NOTIFY PARTY : FRANCO MANUFACTURING CO

555 PROSPECT STREET,
METUCHEN, NJ 08840.
AND ALSO NOTIFY:
ROGERS AND BROWN,
2 CUMBERLAND STREET,
CHARLESTON, SC 29401.
ATTN: IMPORT DEPARTMENT.

VESSEL NAME : ___________________________? SHIPPED ON

BOARD.

PORT OF DISCHARGES: CHARLESTON SC. USA..

------------------------------------------------------------
MARKS&NOS. DESCRIPTION OF GOODS.
------------------------------------------------------------
PO 7592 1175 CARTONS.
PO 7634 -------------
CARTON NO. 55 PERCENT COTTON 45 PERCENT
POLYESTER
1 – 698 SHEET SETS AND 55 PERCENT POLYESTER
AND
1 – 477. 45 PERCENT COTTON WOVEN COMFORTER
SHELLS
AS PER PO 7592 AND 7634.
PO NUM QTY UOM STYLE PRODUCT
DESCRIPTION
2646 6972 SET M4281P TW SHTST
7586 6300 PC M4691Q TW CMFSHL

GR. WT.
14858.550 KGS
NET WT.
12450.900 KGS
L/C NO. IC019466U DATE: 14-06-07
CONTAINER NO. TPHU-508055-5 1X40 STD

FREIGHT & DDC PREPAID BREAKUP MUST BE SHOWN ON B/L.

WEIGHT NOTE

Ref: STI-360/07

Dated: 24/08/07

Reference letter of credit no. IC019466U DATE: 14-06-07

35,336 meters.

Quality: 76x56 / 35x35 PC 70/30%

Weight per square meter. 92grms.

1) 5,555 meters

Quality: 76x76 / 30x30 100% cotton

Weight per square meter: 120grms.

Total rolls: 228

Total meters: 40921

Total gross weight: 8540.400kgs.

Total net weight: 8132.400kgs.

For PERFECT TEXTILES INDUSTRIES LIMITED

Export Manager
INSPECTION CERTIFICATE

EXIMPO, INC.

Export House / Manufacturer / Distributor / Agent Date: 20/07/07

This is to certify that 228 cartons are being shipped against invoice no STI-360/07

dated 20/07/07 in accordance with purchase order no. 9003726 and 9003725.

The merchandise is 100% new and according to the specification required by M/S

Domestication USA.

For EXIMPO, INC.

Design Manager
SINGLE COUNTRY DECLARATION

STI-360/07

I Export Manager hereby declare that the articles listed below and covered by

the entry to which this declaration relates are wholly the growth, product or

manufacturer of a single foreign territory or country or insular possession of the

United States as identified below. I declare that the information set forth in this

declaration is correct and true to the best of my information, knowledge and belief.

A. PAKISTAN (COUNTRY NAME)

B. _____________________ (COUNTRY NAME)

C. _____________________ (COUNTRY NAME)

D. _____________________ (COUNTRY NAME)

Marks of Identification Description of Article Country of origin

Number and Quantity

As per Invoice No: 1175 cartons

STI-360/07 1850 pieces /unit /set

Date 19/07/07 of Comforter, Set bed PAKISTAN

Style #9003725 in a bag

Style #9003726 1000 twins

850 Comforter

L/C No: IC019466U

Date: 14/06/07

in the international markets through the trade promotion exhibitions

and programmes
10.1 MARKETING STRATEGY

Many International markets are now extremely competitive due to the

liberalization of the world trade and investment environment. In industry after industry,

capable competitors confront each other around the globe. To be profitable in such an

environment, a firm must make a clear and viable strategic choice with regard to its

position on the efficiency frontier, and action at the operational and strategic level that

support this position. That is why marketing strategy of the STIL is to satisfy customer

through its goods & services in line with the feed back from customer & timely shipment.

The export department is handling the international market in a very proper and

appropriate manner. The export department consists of competent and skilled team of

professionals. Taking into consideration that the 90 % of total production of Perfect

Textiles is exported through out the world, the export department tries its best to generate

valuable customers through out the world.

10.2 PRODUCT PLANNING, DEVELOPMENT & MANAGEMENT

At STIL strategies are adopted for managing the existing textile products adding

new ones and discarding out dated prints and patterns. In the executive meeting strategies

are made regarding, packing and other marketing incentives, compensation of loss and

replacement of damaged goods.

At the initial stage of planning the marketing, processing and production manager

meet together in a meeting presided over by the CEO the design , the quality and texture

of the product are discussed in detail . The processing and production manager have to

confirm that the product canbe easily prepared in the STIL . The CEO gives the final

approval.
Product development Process

The standard quality products of STIL are popular both at home and abroad the products

are prepared according to the customer requirements. Like other established

organizations STIL based the development of their products on the following steps:

i. Generating Product ideas

By studying the market demands information is gathered public trends feed

back is collected from the current customer and the prospective customers. Also the

products of other organizations are analysed including their position in the market .

ii. Screening the Ideas

Product ideas are evaluated to determine which ones warrant future prospects.

iii. Business Analysis

A dynamic idea is expended in two-way concrete business proposal. Here starts

the function of efficient .

The business analysis enables the management to achieve the following objectives

:-

a. Identify the product features as per requirements.

b. Assess market demands, competition and profitability.

c. To make the final plans to development of the product.

iv Trail Model

Considering that the business analysis is favorable, the management approves the

products for the development. Suggestions from the finance department regarding the

cost of production are given due importance. It is assessed whether cost wise he product

is feasible or not.
The production prepares a trail model of the product. This strategy is considered positive

for the product development.

V Commercialization

The organization determines on full scale if it is successful I the market example

of STIL product planning and development is is Mughle-e-Azam Latha and Sitara Spana

Laun . Theses two products attract the customer on large scale. The buyers’ response and

periodical market reports tell the administration what changes to bring about in quality

and designs

10.3 PRICING STRATEGY

When the DEM confirms that the required design can be easily prepared in STIL,

and then he replies to the buyer “we are in a position to make your order”. The EM takes

Grey fabric price from the Grey fabric procurement department. The EM calculates the

prices then the DEM checks and signs the costing.

Most of the customers send their own designs in the form of Artwork and fabric

samples in case of printing of the design of the customers. On instructions of DEM, the

EM asks the sampling department and also coordinates for the sampling requirement and

its dispatch, if the customer for quality purpose requires it. If the price quotation is

workable for the customer then he places order with terms and conditions mutually

agreed.

Sometimes if prices are not workable for the customer, he offers his target price.

Then the DEM and EM recalculate this price and if it is workable for STIL then DEM

proceeds to ask the customer for order placing otherwise does not proceed.

There are three pricing strategies being used in STIL,

10.2.1 Competitive base price Price prevailing in

competitive international market

10.2.2 Customer base price Mutually negotiated price

between customer & STIL

10.2.3 Product base price Product price as per

customer specification

10.3 DISTRIBUTION MIX OF STIL

There are two ways of distribution adopted in STIL,

1 Direct channel

2 Indirect channel

Direct channel

10.3.1.1 STIL

Mostly STIL deal and distribute their goods direct to customers. They

have three zones for different sectors, zone 1 deals with South

America, Middle East and South Africa. Similarly zone 2 deals USA,

Canada and Australia customers and zone 3 deals with Europe.

10.3.1.2 CUSTOMERS

Zone 1: Luckeller , SDE, Demick, SGI, Commercial

Valencia ,WRT, Home Choice

Zone 2: Franco, Eximpo, Ellery, Beco, Waltmark, Target,

Eadeco, and Andrew Distribution, Marimac Group, Depsche

Zone 3: Manor Park, K-Shaw, Coop, Doutex, and Halge

Flasher, Pamec, L3C SAS

Indirect channel

10.3.1.3 AGENTS / MIDDLE MAN

STIL also deal and distribute their goods through agents/buying Houses

to avoid heavy losses in foreign countries because of unknown market

situations in the beginnings of its business and investing huge amounts

in that particular country.

Zone 1: MRC

Zone 2: Rehmat, Spring, Giltex,

Zone 3: Intergroup, Fintex

10.4 PROMOTIONAL STRATEGIES

STIL use all available means to promote products and

communicate information they make effective use of strategies like

Advertising, Sales promotion, Trade promotion, PR etc. to thrive in the

international and local markets

The Role of Advertising

As a tool of marketing, advertising is the structured and

composed non – personal communication of information .It is

persuasive about products services or ideas. STIL’s advertising makes

the buyer aware of the products and communicates the information

about the products floated in the market. On a broader scale their

advertising engorges the development of new products and speeds

their acceptance.

It fosters employment, gives consumer and businesses and wide

variety of product choices.

The Role of Public Relations

In this world of growing economies and tough competition,

corporations realized that the direct personal contact and relationship

with consumer is the prime opportunity to build and maintain

relationships that result in future sales. Also it is way to create mutual

goodwill.

The Primary Role of Public relation is to manage the organization ‘s

reputation and help build public consent for its enterprises. In

today’s completive environment public consent can no longer be

assumed .At STIL this aspect is given due attention .The CEO is

always willing to meet visitors, pay visit and know the public

consent. There is team of efficient managers who explore every

avenue . They plan execute the public relations programmes. They

constantly monitor and analyse changes of attitudes in variety of

publics. They visit shopping centers conduct interview analyse

incoming mails and field reports .The organization uses PR to

manage relationships with vendors, the employees customers, stock

holders competitors and the public in general.

The Role of Sales Promotion

 Sales promotion is a direct inducement that offer extra

incentives with the objective to enhance or accelerate the product’s

moment from the producer to the consumer. Perfect Textiles Industries

Ltd believes in direct inducement. So their prizes, extra products, gifts

or specialized information are offered to the consumers . The

consumers are invited to visit a store , ask for literature , personally

examine displayed product or takes some other action .These

incentives add tangible immediate and extra value to the brand .To

become a market leader a brand needs both advertising and sales

promotion . STIL’s sales promotion is creative and hard to imitate.

Their colouring combination, designs and prints are unique.

The Role of Trade Promotion

To move their products from the distribution outlets to

the point of consumption, marketers employ two types of strategies:

push strategy and pull strategy. Push strategies are offensive tactics

that are designed to attract customers and increase the demand for

the products. The push strategies are defensive tactics designed to

secure the cooperation of the retailers, gain some space and protect

against the competitors. Trade promotion is an aspect of push

strategy. Perfect Textiles Industries Ltd uses this channel to push the

product ahead and gain self-space. The CEO never any opportunity to

introduce Sitara’s textile products in the great global exhibitions from

China to Germany. Perfect Textiles Industries Ltd is on the top of the

list of the Ministry of Trade and Commerce to introduce themselves

in the international markets through the trade promotion exhibitions

and programmers