Hexowatch Monitoring Strategy Playbook All Industries

Automation systems to bulletproof your online business
Table Of Contents
Bulletproof your business with automation 3

Hexowatch for website & development teams 4
Hexowatch for marketing teams 5
Hexowatch for procurement, operations & logistics
teams 8
How Hexowatch helps businesses save over 32h a
month 9
Integrate Hexowatch in your existing workflow 11
Ready to join over 17,235 businesses using automation
to free up their teams & stay ahead of their market? 12
The Hexowatch strategic playbook blueprints 13
Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

© 2020 Hexact, Inc. All rights reserved. 24A Trolley Square PMB 2111, Wilmington, DE 19806, United States
Whether your business involves selling products or services, online commerce is growing at an
accelerated pace. By the end of 2019 (according to data from Statista) the global ecommerce
market had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales.
T his data predicts that by the end of 2020, global online sales will reach $4.2 trillion and make up 16%
of total retail sales. And these numbers are only predicted to go up as we continue into the ‘20s.
But for business owners, it isn’t as simple as sitting back and watching the sales flow in. Competition
online is global with new competitors rising by the minute. Advertising costs keep getting higher. T he
digital noise is louder. And the way people are shopping is changing.
Staying ahead of your market and competitors in a rapidly changing environment requires strategic
systems in place that work like clockwork.

Bulletproof your business with automation
Our automation playbook features key tactics and strategies used by Fortune 500 eCommerce and
agency giants. Here you will find mindmaps, actionable blueprints and how Hexowatch can save your
company over 32 hours a month by automating page and competitor monitoring.

Hexowatch for website & development teams
Check key pages for visual issues after code updates

Visual issues and bugs can spike your bounce rate and sabotage your online sales. Whenever an
update is deployed whether it’s a core or plugin update there is a possibility this could break the user
experience of any one of your key pages.
Save time and resources by automating the checking of key website pages with the Hexowatch
visual monitor. Check pages periodically on auto pilot or after web development upgrades to detect
any visual changes that could affect user experience.
Check product pages for price or availability changes

Running a large eCommerce store means keeping track of product availability and price changes at
scale across teams. With Hexowatch you can monitor key product pages for availability or price
changes and receive alerts or trigger webhooks to pass the alert to 3rd party apps.

Check key pages for hacks or defacement attacks

According to Webarx, 30,000 websites are hacked every day and according to IBM the average time
to detect a breach in 2019 was 206 days. Monitor your key pages for any visual changes in case your
website falls victim to a defacement attack which affects how your key pages look before it impact
your customers, reputation and sales.
Keep an eye on your domain names & WHOIS records

Monitor all your domain names and get a notification when the expiration date nears or if anyone
makes unauthorised changes to your WHOIS records.
Is there a domain name you would like to use for your business that is already registered? Get alerts
when a domain is dropped and becomes available to purchase again.
Hexowatch for marketing teams

Stay on top of your competition

Never miss a promotion or product launch. Monitor your competitors landing pages and receive
notifications as soon as they make changes or improvements. You can also monitor competitors
websites for new products or services with our visual monitor as well as track specific product pages
for price or availability changes with our HT ML element monitor.
Hexowatch provides downloadable historical snapshots so you can analyse changes made by your
competitors through time.
Monitor your landing pages for availability

Atlassian has estimated the average cost per minute of downtime to small businesses at $427 per
minute and for medium to large businesses this rapidly scales to $9000 a minute.
Downtime is costly because it doesn’t just prevent customers from purchasing, but businesses still
incur the cost of traffic sent to an unavailable page. T o make matters worse, downtime affects your
quality metrics in ad campaigns as well as sabotage your reputation with customers and prospects
Protect your sales and ad campaigns by monitoring your landing pages for uptime using the
Hexowatch availability monitor. For optimal protection we recommend combining Hexowatch with
Hexometer.com, our comprehensive website health and performance monitoring platform.
Get informed when tracking codes & pixels go missing

Marketing activities rely on tracking codes and pixels to optimize campaigns, calculate ROI and
measure what works. Deploy the Hexowatch technology monitor to detect any changes in tech stack
or get alerts when key tracking scripts get deleted.

Get real time updates when Affiliates update their

reviews
Affiliate marketing partners are an extension of your sales and marketing team but once a review has
been posted it can be difficult to stay up to date as to the content of the reviews and promotions
being advertised when dealing with hundreds or thousands of independent publishers.
Hexowatch lets you monitor your product reviews and affiliate partners for changes and alerts you
when a review is updated or when a promotion or competitor is mentioned so you can react before
any damage is done.
Monitor for affiliate compliance at scale

Merchants can be held responsible for 3rd party affiliates that do not comply with FT C or advertising
standards issues. Deploy automated checks to look for compliance statements on your affiliate
partners websites and get alerts when these go missing when your brand is mentioned.
Protect your SEO backlinks

SEO outreach and link building is only effective if the backlinks remain on 3rd party websites. Protect
your seo backlinks and get alerts if your backlink partners modify or remove a backlink to your website
with the Hexowatch HT ML monitor.
Keep an eye on your market & industry trends

Monitor any industry website for changes or news relating to your business using our keyword monitor.
Check any 3rd party website for any mentions of your brand or industry keywords and receive alerts
by email or via a wide range of 3rd party apps.

Hexowatch for procurement, operations &

logistics teams
Be first to market
Be the first to market by monitoring your suppliers, distributors or drop shipping partners for any new
products. Hexowatch can alert you when any new products are added to public or password
protected websites.
Stay up to date with logistics and shipping issues

Deliver great customer service by staying up to date with issues affecting your logistics and shipping
providers. Hexowatch can monitor the status update pages of all your key logistics providers enabling
you to make logistics changes in real time to avoid shipping delays.

Monitor product availability of your distributors,

suppliers and dropshippers
Get an alert when a product becomes available or goes out of stock. T he HT ML element monitor lets
you check password protected pages for new updates (for example dropshippers, suppliers,
distributors or partners).
Create complex automations based on price or availability changes of product pages via webhooks,
Zapier or Pabbly Connect. For example, email a supplier to re-order when a product goes out of stock
or deactivate a product on your website if your dropshipper runs out of stock.
How Hexowatch helps businesses save over

32h a month
Manually checking multiple websites every day is time consuming, repetitive and tedious. On average
a competitor price check takes a minute from typing the address, loading the page, to visually
scanning a landing page to check for any differences or price changes. T his doesn’t take into
consideration the time to write notes about what changed and saving this in your CRM.

As a result these types of checks either weigh on your employees productivity or simply don’t happen
on schedule meaning you’re missing out on key competitive intelligence.
T o help automate page monitoring Hexowatch provides 9 different monitoring options based on your
objective:

Integrate Hexowatch in your existing workflow
Hexowatch provides configurable alerts via direct email, T elegram, Google Sheets or Slack
integrations.
You can also send alerts to your own applications via our API, webhooks, Zapier or Pabbly connect
enabling integrations with over 2000 different applications.

Ready to join over 17,235 businesses using

automation to free up their teams & stay
ahead of their market?
Hexowatch is your AI sidekick to monitor any website for visual, content, source code, technology,
availability or price changes.
Hexowatch works 24/7 to help spot trends, spy on your competitors, visually check your website, keep
an archive of every change and turn any website into your own private data source accessing
changes as a downloadable csv file, google sheets or via Zapier.

The Hexowatch strategic playbook blueprints

Get the big picture and Implement our monitoring best practices using our strategic mindmaps.



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Automation systems to bulletproof your online business

Bulletproof your business with automation 3

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Bulletproof your business with automation

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Hexowatch for website & development teams

Check key pages for visual issues after code updates

Check product pages for price or availability changes

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Check key pages for hacks or defacement attacks

Keep an eye on your domain names & WHOIS records

Hexowatch for marketing teams

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Stay on top of your competition

Monitor your landing pages for availability

Get informed when tracking codes & pixels go missing

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Get real time updates when Affiliates update their

Monitor for affiliate compliance at scale

Protect your SEO backlinks

Keep an eye on your market & industry trends

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Hexowatch for procurement, operations &

Stay up to date with logistics and shipping issues

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Monitor product availability of your distributors,

How Hexowatch helps businesses save over

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Integrate Hexowatch in your existing workflow

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Ready to join over 17,235 businesses using

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

The Hexowatch strategic playbook blueprints

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

Get started at https://hexowatch.com | We are here to help at support@hexowatch.com

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