UNIDAD EDUCATIVA

SCHOOL YEAR:
“JOSÉ MARÍA VELASCO IBARRA” 20210 - 20221
BUENA FE – LOS RÍOS - ECUADOR
ANNUAL CURRICULUM PLANNING
1. INFORMATIVE DATA
Área: ENGLISH Subject:  FOREIGN LANGUAGE
TEACHER NAME MSc. Freddy Espinoza Z.
(s):
Grado/Grado TERCERO Education  BACHILLERATO TÉCNICO Y BGU
/ curso: COMERCIALIZACION Y level:
VENTAS “A_B”
2. TIME
Weekly Number of Assessment of Total Total of Number of micro
workload weeks learning and weeks of periods curricular units
contingencies classes
3 14 WEEKS 2 WEEKS 16 WEEKS 70 HOURS 4
3. OBJECTIVES
3.1. SUBNIVEL LEARNING OBJECTIVES
OBJECTIVES
OI.5.8. To FILE WEEK 10-11: The students will learn to choose a new product to
propose group launch it the market and information about types of customer data.
and individual To Develop activities that allow identifying the elements of the
opinions or argumentation and applying them at the time of carrying out the sales
positions on activity
different FILE WEEK 12-13: Students will be able to learn about the purpose of a
academic and marketing plan, to develop the Swot for their own product and Conduct a
everyday competitive analysis for identifying competitors.
issues, based To Develop activities that allow identifying and applying the different
on the critical types of communication when arguing or carrying out the sales activity.
selection of FILE WEEK 14-15: Develop activities that allow distinguishing the
resources and components of the communication process to express themselves
scientific effectively in the sales activity.
support, to Students will understand the importance of determining the price to
solve real and charge for a product and a service, and developing a pricing strategy
hypothetical for their product or service.
problems in FILE WEEK 16-17: Students will learn about the importance of thinking
which social about the different promotional material that we can use to persuade our
responsibility customers to buy our product or service.
is evidenced. To encourage Students about the types of agencies and how they would
advertise their product or service on television.
OI.5.12. FILE WEEK 25-26: To Activate observation and listening skills regarding
Participate in what the client can look for, and thus guide them to find their best
interdisciplina option.
ry processes of To encourage Students to learn about promotional mix, what they would
experimentation use to promote their offerings, what channels they would use to reach
and collective them and how often they would communicate.
creation, FILE WEEK 27-30: To apply technical English in marketing and sales
taking developing written and oral communication skills.
responsibility Students will learn about Using point of sale terminals and electronic
for shared means of payment depending on different types of operations and
work, commercial establishments.
respecting and
acknowledging
the
contributions
of others
during the
process and in
the
dissemination
of the results
obtained.

Respect, responsibility, honesty, discipline, empathy, goal achievement,

4. VALUES emotion management, solidarity, decision making, caring, citizenship,
 conflict resolution, critical thinking, communication skills,
recognition of diversity, effective communication, curiosity, security,
self-care, respect, self-knowledge. Justice, fairness, assertive
communication.

5. MICROCURRICULAR UNITS
FIRST UNIT (PEDAGOGICAL FILES FROM 10 TO 11)
FILE WEEK 10: Market research
FILE WEEK 11: Exploiting new market opportunities
SECOND UNIT PEDAGOGICAL FILES FROM 12 TO 15)
FILE WEEK 12: Marketing plan
FILE WEEK 13: Marketing Mix
FILE WEEK 14: Pricing strategy The marketing mix – price
FILE WEEK 15: Pricing models Pricing techniques
THIRD UNIT PEDAGOGICAL FILES FROM 16 TO 17)
FILE WEEK 16: The AIDA model for advertising.
FILE WEEK 17: Advertising Agencies Meaning, its Role and Types of Agencies
FILE WEEK 25: The Promotional Mix
FILE WEEK 26: Advertising channels
FOURTH UNIT PEDAGOGICAL FILES FROM 27 TO 30)
FILE WEEK 27: Trade and technology.
FILE WEEK 28: Trade and technology.
FILE WEEK 29: Trade and technology.
FILE WEEK 30: Trade and technology.
6. OBSERVATIONS

PREPARED BY: REVISED BY: APPROVED BY:

TEACHER NAME: MSc. NAME: Lcda. Letty NAME: LIC. CARLOS CUZME LINZÁN
Freddy Espinoza Z. InsuastiIC. DANNY
LIC. LEWIS TERAN SAAVEDRA
HEREDIA
Firma: Firma: Firma:
Fecha: 1905/074/2021 Fecha: 2005/074/2021 Fecha: