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Effectiveness of Relational and Transactional cultures in commercial banking:

putting client-value into the competing values model

Article  in  International Journal of Bank Marketing · December 2000

DOI: 10.1108/02652320010359543

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3 authors:

Michèle Paulin Ronald J. Ferguson

Concordia University Montreal Concordia University Montreal
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Marielle Payaud
Université Jean Moulin Lyon 3
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