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ETHICAL ISSUES RELATED TO CONSUMERS

Article · April 2014

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Md. Nazmul Hasan Chowdhury Abdullah Al Mamun

Ranada Prasad Shaha University University of Information Technology and Sciences, Dhaka
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 Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836
Vol.3 (4), APRIL (2014), pp. 56-64
Online available at indianresearchjournals.com

ETHICAL ISSUES RELATED TO CONSUMERS

MD. NAZMUL HASAN*; CHOWDHURY ABDULLAH AL MAMUN**

*ASSISTANT PROFESSOR & HEAD OF MBA PROGRAM,

SCHOOL OF BUSINESS,
UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES.

**LECTURER,
SCHOOL OF BUSINESS,
UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES.

ABSTRACT
Ethical issues related to consumers are a widely discussed and criticized issue in the business and
academic arenas of the world. Based on personal judgments and analysis of different secondary
data, this paper has attempted to explore the unethical issues related to consumers and the
consequences of the same on the consumers as well as the business organizations. The main
arguments for ethics related to consumers were- unethical behavior through providing unsafe
products, deception and unfairness in advertising, price fixing etc.with their customers. In some
cases, business organizations were found to deviate from their basic philosophy of the protection
of consumers’ interest. The findings of the study have important implications for the business
people and consumers. In addition, the paper suggests consumers some measures to get rid of
unethical practices.

KEY WORDS: consumer, due care theory, ethics, product safety.

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