ST.

JOSEPH’S COLLEGE OF COMMERCE

(AUTONOMOUS)

BRIGADE ROAD, BANGALORE, 560047

INTERNATIONAL MARKETING
REFLECTIVE ANALYSIS

SUBMITTED BY
ANU S VARGHESE
MCOM IB
20SJCCMIB006
Multinational companies have been exposed to various challenges during the Covid-19
pandemic. In just a few months time, the Covid-19 pandemic has brought years of change in the
way companies in all sectors and regions do their business. Companies have accelerated their
digitalization of their customer and supply chain management. During the pandemic consumers
have moved drastically towards online channels and companies have responded towards the
same. As some regions have began opening their businesses, MNC’s are considering to return in
full resemblances in an unstable environment where lockdown will ease. By doing so, they must
consider three structural changes. The digital technologies and the changes have brought
significant changes to the daily lives of business creating new economic opportunities by
opening new markets for products and services and have transformed the entire industries,
dematerializing the products that had been commercialized. The main objective is to focus on
understanding the customers and staying relevant in the post Covid-19 era. Primarily, it’s about
being able to create customer relevance in a sustainable and structured way, where it means to
translate the customer’s needs, putting them into action and having the ability to align with the
objectives of the organization to realize true customer engagement. At the core, a particular
brand would want to help people and give them the experience they love. As digitalization rises,
companies must engage with new platforms and people, look for opportunities to move out of the
comfort zones where they can confidently invest valuable time, people and fund to their best
effect. A design-centric approach would provide sense on how suppliers, customers, competitors
are responding to such a crisis. Companies could review multiple sources of data on a weekly,
monthly basis and emerge data about your employees, customers, and supply chain, channel
partners using technologies like zoom to remotely share and review data. With digital becoming
an integral part of the new normal, brands that could elevate human experience will be able to
make a lasting connection with the customers. In this increasingly era of digitalization, large
companies could manage their operations leaner and in much efficient way. Using digital
platform and tools, they could sell it in fast growing markets while keeping virtual things
connected in real time.