Respected Client,

Thank you for providing us with the three datasets from Sprocket Central Pty Ltd. The summary shown
below is all about the issues related to the datasets.

The table below shows the issues related to datasets.

Customer Demographic Customer Address Transactions

• Gender is inconsistent • State is inconsistent • Transactions month is

missing
• Age not mentioned • Distinct customer ID’s • Profit not mentioned

• Blanks In job title

Notable data quality issues were observed and further recommendations have been provided to avoid
the issue and improve the accuracy of the underlying data used.

• Provide Gender Consistency

• Inconsistent values for the same Attributes ( e.g. Victoria being represented as “V”, “Vic”)
• Provide transaction month and profit on the given datasheet.
• Numeric Values for some fields and strings for others thus making it difficult to interpret the
results at the latter stage. Therefore appropriate data transformations are needed to ensure
consistent data type.

This was an overall idea regarding the datasets and any questions and assumptions will be further
documented to ensure that all assumptions are aligned with Sprocket Central’s Understanding.

Regards,

Anu s Varghese