MOOC Summary Report

(Submitted in partial fulfillment of the requirements for the award of

the degree of Master of Commerce (Finance & Taxation/Marketing &
Analytics)/ Master of Commerce (International Business))

St. JOSEPH’S COLLEGE OF COMMERCE

(Autonomous)
163, Brigade road, Bangalore-560025

Name of the MOOC course: Introduction to Marketing Essentials

Programme: Post graduate

Duration: 8 weeks

Submitted by:
ANU S
VARGHESE
MCOM IB
20SJCCMIB006
 MOOC SUMMARY REPORT

CONTENTS

Details of the course

Marketing is a crucial part in any organization and for any product and service to be
successful, it is necessary that it should be communicated in the right way to the right
audience at the right time and at the right place. Apart from that, it plays an important
role in creating value for its customers. The dynamic nature of marketing has evolved in
its nature, structure and complexity over the past years. This marketing course
“Introduction to Marketing Essentials” shows us the essentials theories and practices of
marketing with relevance to the current market situation.

Proof of registration
Detailed summary of the concepts learnt

Week 1: Creating Customer Relationships and Value through Marketing, Developing

successful Marketing and Organizational Strategies, Understanding the Marketing
Environment, Ethical Behavior, and Social Responsibility

Week 2: Understanding the Marketing Environment, Ethical Behavior, and Social

Responsibility, Understanding Consumer Behavior, Understanding Organizations as
Customers

Week 3: Understanding organization as customers, Understanding and reaching global

consumer and markets, Marketing Research: From customer insights to actions.

Week 4: Market Segmentation, Targeting, and Positioning, Developing New Products

and Services

Week 5: Developing New Products and Services, Managing Successful Products,

Services, and Brands, Pricing Products and Services.

Week 6: Pricing Products and Services, Managing Marketing Channels and Supply
Chains, Retailing and Wholesaling.

Week 7: Integrated Marketing Communications and Direct Marketing, Advertising,

Sales Promotion, and Public Relations, Using Social Media to Connect with Consumers

Week 8: Using Social Media to Connect with Consumers, Personal Selling and Sales
Management, Implementing Interactive and Multichannel Marketing
Snapshots of all the assessments undertaken
Scope and applicability of the course
This course provided a comprehensive analysis of marketing issues, practices and
strategies relevant to the current market situation

Copy of hall ticket