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  • TCASH Micro - AMPUH - BTPN Wow!

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    This document outlines the plans for two MFS marketing events in Lampung and Garut provinces in Indonesia on August 6-7, 2016. The events will promote the TCASH mobile wallet and registration for the BTPN Wow! program. Each event will feature games, music, discounted goods, and agent demonstrations to activate 400 new TCASH customers over two days at each location. Support is needed from BTPN to activate customers on the weekend and provide eight agents per event for activations.

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    TCash Micro - BTPN Wow

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    18072016_TCASH Micro_AMPUH - BTPN Wow!

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    This document outlines the plans for two MFS marketing events in Lampung and Garut provinces in Indonesia on August 6-7, 2016. The events will promote the TCASH mobile wallet and registration for the BTPN Wow! program. Each event will feature games, music, discounted goods, and agent demonstrations to activate 400 new TCASH customers over two days at each location. Support is needed from BTPN to activate customers on the weekend and provide eight agents per event for activations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    43 views17 pages

    TCASH Micro - AMPUH - BTPN Wow!

    Uploaded by

    ari pratama
    This document outlines the plans for two MFS marketing events in Lampung and Garut provinces in Indonesia on August 6-7, 2016. The events will promote the TCASH mobile wallet and registration for the BTPN Wow! program. Each event will feature games, music, discounted goods, and agent demonstrations to activate 400 new TCASH customers over two days at each location. Support is needed from BTPN to activate customers on the weekend and provide eight agents per event for activations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    Mobile Financial Services (MFS) Micro Segment

    Marketing Department - TCASH Micro Segment


    Goyang Kampung

    Telkomsel | TCASH 2016 Page 2


    Goyang Kampung

    Telkomsel | TCASH 2016 Page 3


    Lapangan Ngarip
    Lapangan Ngarip, Ulu Belu -5.309516,104.55641
    LAMPUNG Tanggamus - Lampung
    6-7 Agustus 2016

    MAIN STAGE BOOTH LAYOUT VENUE : Football Field

    6x4
    main stage

    TELKOMSEL
    3x3 Desk

    Booth

    Queue Registration
    Sarnaville

    SEMBAKO
    Booth
    6x4
    3x3

    Telkomsel | TCASH 2016 Page 4


    Check List Activity Program Timeline TARGET PILOT PROGRAM
    Timeline
    PRE EVENT BPTN Wow! Agent : 48 agents
    Agent Socialization & Perangkat Desa (Kades) 29-31 Juli 2016
    Coordination + BTPN 29-31 Juli 2016 BTPN Wow! Customer : 1,800 customers
    Woro-woro Program 29-31 Juli 2016
    Registrasi Tcash – BTPN Wow! 29-31 Juli 2016
    PIC BTPN Wow! Tanggamus
    GOYANG KAMPUNG Aris Riyadi 085329677771
    Games 6-7 Agustus 2016 aris.riyadi@btpn.com
    LAMPUNG Gosip (Goyang Sip) 6-7 Agustus 2016
    6-7 Agustus 2016 Sembako Murah 6-7 Agustus 2016
    Total Tcash Activation : 400 customers
    Entertainment (Local Artist/audience singing) 6-7 Agustus 2016

    TELKOMSEL POST EVENT


    Noviwan (MFS Marketing) 0811724000 Agent Monitoring & Review Event 8-9 Agustus 2016
    2 days  Each day : 200 customers
    noviwan._wicaksono@telkomsel.co.id
    Lugas (MFS Sales) 081310818027
    amanda_l_caisario_t@telkomsel.co.id RUNDOWN EVENT
    Syafriadi (BDS Region) 0811737188
    TIME DURATION ACTIVITY
    syafriadi@telkomsel.co.id
    08:00 – 10.00 2:00 Morning Aerobic  Only in Sunday + Opening Tcash Registration
    10:00 - 10:30 0:30 "Opening by MC & Woro- Woro  Open Registration Tcash Ekstra BTPN Wow!"
    EO Supervision  “MD Media”
    10:30 - 11:00 0:30 Product Knowledge & Agent Introduction
    Monicha 08118053000
    11:00 - 12:00 1:00 MC Visit & Interview Customer on Registration Stage
    monicha.purba@gmail.com
    12:00 - 13:00 1:00 BREAK - ISHOMA
    13:00 - 13:30 0:30 Games (MC Mobile) - (Local Artist)
    EO Execution  “Welldone Communication”
    13:30 - 13:45 0:15 MC Visit & Interview Customer on Registration Stage
    Bimo Aryo 0811186196
    13:45 - 14:00 0:15 Door prize
    bimo.aryo@welldone-communications.com
    14:00 - 14:45 0:45 Karaoke Warga (Lead Local Artist)
    Fenny 08118199998
    14:45 - 15:30 0:45 BREAK - ISHOMA Support Needed :
    fenny.handayani@welldone-communications.com
    fenihanda.fh@gmail.com
    15:30 - 16:00 0:30 Games (MC Mobile) - (Local Artist) • BTPN activation on weekend event
    16:00 - 16:15 0:15 GOSIP (Goyang SIP) • 8 agent for activation
    Eik Suradipraja 081318402229
    16:15 - 17:00 0:45 Entertainment & Closing by MC
    Eik.suradipraja@gmail.com

    Telkomsel | TCASH 2016 Page 5


    Lapangan Dayeuhandap
    GARUT Garut – Jawa Barat Lapangan Dayeuhandap
    6-7 Agustus 2016 -7.225344,107.90372

    MAIN STAGE BOOTH LAYOUT VENUE : Balai Desa Field

    6x4
    main stage

    TELKOMSEL
    3x3 Desk

    Booth

    Queue Registration
    Sarnaville

    SEMBAKO
    Booth
    6x4
    3x3

    Telkomsel | TCASH 2016 Page 6


    Check List Activity Program Timeline TARGET PILOT PROGRAM
    Timeline
    PRE EVENT BPTN Wow! Agent : 600 agents
    Agent Socialization & Perangkat Desa (Kades) 29-31 Juli 2016
    Coordination + BTPN 29-31 Juli 2016 BTPN Wow! Customer : 10,500 customers
    Woro-woro Program 29-31 Juli 2016
    Registrasi Tcash – BTPN Wow! 29-31 Juli 2016
    PIC BTPN Wow! Garut
    GOYANG KAMPUNG Deny Herdiansyah 081214901112
    Games 6-7 Agustus 2016 deny.herdiansyah@btpn.com
    GARUT Gosip (Goyang Sip) 6-7 Agustus 2016
    6-7 Agustus 2016 Sembako Murah 6-7 Agustus 2016
    Total Tcash Activation : 400 customers
    Entertainment (Local Artist/audience singing) 6-7 Agustus 2016

    TELKOMSEL POST EVENT


    Fajar Nurhidayat (MFS Sales) 0811213210 Agent Monitoring & Review Event 8-9 Agustus 2016
    2 days  Each day : 200 customers
    fajar_nurhidayat@telkomsel.co.id
    Lugas (MFS Sales) 081310818027
    amanda_l_caisario_t@telkomsel.co.id RUNDOWN EVENT
    Dicky Heryadi (BDS Region) 0811205502
    TIME DURATION ACTIVITY
    dicky_heryadi@telkomsel.co.id
    08:00 – 10.00 2:00 Morning Aerobic  Only in Sunday + Opening Tcash Registration
    10:00 - 10:30 0:30 "Opening by MC & Woro- Woro  Open Registration Tcash Ekstra BTPN Wow!"
    EO Supervision  “MD Media”
    10:30 - 11:00 0:30 Product Knowledge & Agent Introduction
    Monicha 08118053000
    11:00 - 12:00 1:00 MC Visit & Interview Customer on Registration Stage
    monicha.purba@gmail.com
    12:00 - 13:00 1:00 BREAK - ISHOMA
    13:00 - 13:30 0:30 Games (MC Mobile) - (Local Artist)
    EO Execution  “Trojan”
    13:30 - 13:45 0:15 MC Visit & Interview Customer on Registration Stage
    Agam 081322921209
    13:45 - 14:00 0:15 Door prize
    bimo.aryo@welldone-communications.com
    14:00 - 14:45 0:45 Karaoke Warga (Lead Local Artist)
    Momy 082114718076
    14:45 - 15:30 0:45 BREAK - ISHOMA Support Needed :
    fenny.handayani@welldone-communications.com
    15:30 - 16:00 0:30 Games (MC Mobile) - (Local Artist) • BTPN activation on weekend event
    16:00 - 16:15 0:15 GOSIP (Goyang SIP) • 8 agent for activation
    16:15 - 17:00 0:45 Entertainment & Closing by MC

    Telkomsel | TCASH 2016 Page 7


    SOLO Waiting confirm from Regional team Waiting confirm from Regional team
    6-7 Agustus 2016

    MAIN STAGE BOOTH LAYOUT VENUE : Small Field

    6x4
    main stage

    TELKOMSEL
    3x3 Desk

    Booth

    Queue Registration
    Sarnaville

    SEMBAKO
    Booth
    6x4
    3x3

    Telkomsel | TCASH 2016 Page 8


    Check List Activity Program Timeline TARGET PILOT PROGRAM
    Timeline
    PRE EVENT BPTN Wow! Agent : 149 agents
    Agent Socialization & Perangkat Desa (Kades) 29-31 Juli 2016
    Coordination + BTPN 29-31 Juli 2016 BTPN Wow! Customer : 20,000 customers
    Woro-woro Program 29-31 Juli 2016
    Registrasi Tcash – BTPN Wow! 29-31 Juli 2016
    PIC BTPN Wow! Solo
    GOYANG KAMPUNG Antonius Giring 087887731161
    Games 6-7 Agustus 2016 antoniusgiring.tejo@btpn.com
    SOLO Gosip (Goyang Sip) 6-7 Agustus 2016
    6-7 Agustus 2016 Sembako Murah 6-7 Agustus 2016
    Total Tcash Activation : 400 customers
    Entertainment (Local Artist/audience singing) 6-7 Agustus 2016

    TELKOMSEL POST EVENT


    Rendi (MFS Marketing) 08122421000 Agent Monitoring & Review Event 8-9 Agustus 2016
    2 days  Each day : 200 customers
    Muhammad_r_nugraha@telkomsel.co.id
    Lugas (MFS Sales) 081310818027
    amanda_l_caisario_t@telkomsel.co.id RUNDOWN EVENT
    Ronny Ariawan (BDS Region) 0811277300
    TIME DURATION ACTIVITY
    ronny_ariawan@telkomsel.co.id
    08:00 – 10.00 2:00 Morning Aerobic  Only in Sunday + Opening Tcash Registration
    10:00 - 10:30 0:30 "Opening by MC & Woro- Woro  Open Registration Tcash Ekstra BTPN Wow!"
    EO Supervision  “MD Media”
    10:30 - 11:00 0:30 Product Knowledge & Agent Introduction
    Monicha 08118053000
    11:00 - 12:00 1:00 MC Visit & Interview Customer on Registration Stage
    monicha.purba@gmail.com
    12:00 - 13:00 1:00 BREAK - ISHOMA
    13:00 - 13:30 0:30 Games (MC Mobile) - (Local Artist)
    EO Execution  “Teman Dekat”
    13:30 - 13:45 0:15 MC Visit & Interview Customer on Registration Stage
    Jainul 0852 3421 9555
    13:45 - 14:00 0:15 Door prize
    jainul@amp-temandekat.co.id
    14:00 - 14:45 0:45 Karaoke Warga (Lead Local Artist)
    Eka 0812 8787 1982
    14:45 - 15:30 0:45 BREAK - ISHOMA Support Needed :
    eka@amp-temandekat.co.id
    15:30 - 16:00 0:30 Games (MC Mobile) - (Local Artist) • BTPN activation on weekend event
    16:00 - 16:15 0:15 GOSIP (Goyang SIP) • 8 agent for activation
    16:15 - 17:00 0:45 Entertainment & Closing by MC

    Telkomsel | TCASH 2016 Page 9


    Tcash Hype (Nabung Sekolah)

    CONCEPT :
    “Nabung bisa bikin kamu dan sekolahmu jadi keren”

    MECHANISM :
    - Buat ekosistem agent btpn wow! di sekolah
    - Sosialisasi program nabung sekolah oleh telkomsel dan
    btpn wow!
    - Program racing sekolah untuk mendapatkan fasilitas
    sekolah

    ACHIEVEMENT METER :
    - 100 penabung  fasilitas olahraga senilai Rp 1.500.000
    - 200 penabung  fasilitas sekolah senilai Rp 3.000.000
    - 300 penabung  fasilitas sekolah senilai Rp 5.000.000

    *fasilitas sekolah ditentukan berupa fasilitas olahraga.

    TARGET PILOT PROGRAM :


    - Jakarta Outer & Malang Outer
    - Week2 Agustus 2016

    Telkomsel | TCASH 2016 Page 10


    Ekstra Blusukan
    Polo Shirt Sales Force

    PILIH KEPALA PENYULUHAN • GIANT BALIHO


    DESA DESA • POSTER EDUKASI

    PROGRAM + PERANGKAT
    EKSTRA DESA SEBAGAI
    BLUSUKAN AGEN

    Support Needed :
    Event Organizer : Sales Kit from
    “TROJAN”  PIC : Agam (081322921209) BTPN for Sales Force

    DATE AGENDA PIC REMARK

    14-Jul-2016 Recruitment Sales Force Ekstra Blusukan Trojan Tanggamus, Garut, Solo
    15-Jul-2016 Coordination with regional team about venue, EO also help to find possible venue Telkomsel / Trojan
    18-Jul-2016 Final Decision Sales Force @1 person per City Trojan Tanggamus, Garut, Solo
    Final Design of Polo Shirt Sales Force  then production by EO Telkmsel  EO
    19-Jul-2016
    "Training Sales Force Ekstra Blusukan" (Product Knowledge BTPN+Tcash Ekstra) BTPN + Telkomsel Tanggamus, Garut, Solo
    20-Jul-2016
    25-Jul-2016 Sales Force start to work until Dec-2016 Trojan Target 20 activation/month

    Telkomsel | TCASH 2016 Page 11


    Desa Nabung (SaMaRa)

    Mindset Target Program

    Setoran Awal Tanpa Setoran Awal

    Lokasi Jauh Lokasi Sangat Dekat


    RAJIN
    BANK MENABUNG
    Antri Tanpa Antri

    Untuk Orang Kaya Buat Semua Orang Target Pilot Program :


    Lampung, Garut, Solo

    DESA NABUNG
    (SAMARA)
    PILIH KEPALA PENYULUHAN • GIANT BALIHO
    DESA DESA • POSTER EDUKASI • PLANG NAMA JALAN
    • GERBANG DESA

    Event Organizer : PROGRAM + PERANGKAT


    “Welldone Communication” EKSTRA DESA SEBAGAI TCASH EKSTRA
     PIC : Eik (081318402229) BLUSUKAN AGEN GOYANG KAMPUNG
    Support Needed :
    Sales Kit from
    Telkomsel | TCASH 2016 BTPN for Sales Force
    Telkomsel | TCASH 2016 Page 13
    Merchandise

    MINI WALLET

    T-SHIRT

    CALENDAR

    Telkomsel | TCASH 2016 Page 14


    Timeline Program Marketing Micro - Amunisi Sepuluh (AMPUH)
    June July Aug
    Activity
    W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
    Tender process
    Collateral revision
    Goyang Regional alignment
    1 Preparation Pilot Program
    Kampung
    Kick Off - Event Prouction
    - Venue confirmation
    - Collateral Lampung, Garut, Solo

    Tender process
    Collateral revision
    2 Nabung Sekolah Regional alignment
    Kick Off Preparation Pilot Program
    - Collateral
    - Sales Kit Roll Out
    - School Confirmation
    Tender process
    Concept revision
    3 Desa Nabung Kick Off Program Preparation
    - Collateral
    - Sales Kit Roll Out

    Tender process
    Kick Off
    4 Ekstra Blusukan
    Procureing Sales Force
    Roll Out

    Tender process Program


    Concept
    5 Internalisasi Kick Off Program Preparation
    - Collateral
    - Sales Kit Roll Out

    Telkomsel | TCASH 2016 Here we are now


    Timeline Program Marketing Micro - Amunisi Sepuluh (AMPUH)
    June July Aug
    Activity
    W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

    Production Phase I
    Distribution
    Rebranding Branding Concept
    6
    Agent
    Design Branding
    Production new KV
    Production Collateral Distribution Branding

    Tender
    Merchandise process
    7
    TCASH Ekstra Production Batch I

    8 G2P Program

    Tender process
    9 EO Supervisi Kick Off
    Roll Out

    10 Daya Ekstra

    Here we are now

    Telkomsel | TCASH 2016


    0811550054 – roy
    08122421000 – rendi 2015 FROST & SULLIVAN
    INDONESIA MOBILE MONEY
    0811724000 – noviwan OF THE YEAR

    THANK YOU

    2015 SELULAR AWARD


    BEST MOBILE PAYMENT
    tcash.telkomsel.com SERVICE

    Telkomsel | TCASH 2016

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