ARTIFICIAL

INTELLIGENCE
TECHNOLOGY IN E-COMMERCE
 E-COMMERCE
ARTIFICIAL INTELLIGENCE IN

01 ABSTRACT
03 APPLICATION
OF AI

02 INTRODUCTION
04 CONCLUSION

CONTENTS
 ABSTRACT
As e-commerce brands struggle to provide increasingly personalized
experiences for customers across devices, artificial intelligence is
revolutionizing conversations and content. Many e-commerce businesses are
already using forms of AI to better understand their customers, generate new
leads and provide an enhanced customer experience. The internet has opened
the door for revolutionizing various sectors. E-commerce sector is one of them.
E-commerce sectors have unlocked new opportunities and scope for retailers.
Retailers also have never seen such a growth in their sales. Artificial intelligence
is taking e-commerce to the next level.
 INTRODUCTION
WHAT IS ARTIFICIAL INTELLIGENCE?
Artificial Intelligence is a way of making a computer, a
computer-controlled robot, or a software that thinks
intelligently, in the similar manner the intelligent
humans think.

AI is accomplished by studying how human brain

thinks and how humans learn, decide and work while
trying to solve a problem and then using the
outcomes of this study as a basis of developing
intelligent software and systems.
APPLICATION OF AI IN E-COMMERCE

▪ CHATBOTS
▪ HANDLING CUSTOMER DATA
▪
.
IMAGE SEARCH
▪ INVENTORY MANAGEMENT
▪ RECOMMENDATION SYSTEM
▪ CYBER SECURITY
▪ BETTER DECISION MAKING
▪ AFTER SALES SERVICES
▪ CUSTOMER RELATIONSHIP MANAGEMENT
▪ SALES IMPROVEMENT
CHATBOTS
• Chatbots are simply automated programs that can perform
repetitive and important work at a much faster rate than a
human.

• E-commerce websites are using chatbots to improve the

customer support service.

• Chatbots are providing 24/7 customer support to buyers. Visit

any recognized e-commerce website. You will be prompted with
a chat box asking what do you want or how can I help. You can
tell your requirements in the chat box and you will be served
with highly filtered results

• Chatbots are built using artificial intelligence and are able to

communicate with humans. They can also collect your past
data and provide you with a very personalized user experience.
IMAGE SEARCH
• Ever come across a situation where you liked any
product or item but don’t what it is called or what it
is? Artificial intelligence services eases this task for
you.

• The concept of image search is implemented in

E-commerce websites with the application of
artificial intelligence.

• Artificial intelligence has made it possible to

understand images. Buyers can make a search on
the basis of images. Mobile apps of E-commerce
websites can find the product by just pointing the
camera towards the product. This eliminates the
need for keyboard searches.
 HANDLING CUSTOMER DATA
• E-commerce platform have two things in
abundance. One is an endless list of products
and other is data. E-commerce has to deal
with a lot of data every day. This data can be
anything like daily sales, the total number of
items sold, the number of orders received in
an area or as a whole and what not. It has to
take care of customer data also. Handling that
amount of data is not possible for a human.
Artificial intelligence can not only collect this
data in a more structured form but also
generate proper insights out of this data.

• This helps in understanding the customer

behaviour of the whole populations as well as
of the individual buyer. Understanding the
customer buying pattern can make
e-commerce to make changes wherever
needed and predicting the next buy of the user
also.
INVENTORY MANAGEMENT
• The inventory management is one of the most
important areas in any business.
• You have to keep yourself updated on how much
inventory you are holding and how more is needed.
There are thousands of product categories over the
e-commerce websites. Keeping an eye on the
inventory of all the products daily is not possible for a
human. This is where artificial intelligence comes into
the picture.
• Artificial intelligence applications have helped
e-commerce in managing the inventory. Moreover, the
inventory management system will get better over the
time. AI systems build a correlation between the
current demand and the future demand.
RECOMMENDATION SYSTEM
.

• Have you ever experienced how e-commerce websites like

Amazon are constantly showing the products similar you just
checked? Well, this is the application of artificial intelligence
in e-commerce. AI and machine learning algorithms can
predict the behaviour of the buyer from its past searches,
likings, frequently bought products. By predicting the
behaviour of the behaviour of the user. E-commerce
websites are able to recommend the products that user is
highly interested in. This improves the user experience as
the user no longer have to spend hours searching the
product. It also helps the e-commerce websites to improve
their sales.
CYBER SECURITY

• AI has also improved the cyber security of the e-commerce

• It can prevent or detect any fraudulent activities
• E-commerce has to deal with a lot of transactions on daily basis.
Cyber criminals and hackers can hack the user account to gain
unauthenticated access. This can lead to the exposure of private
data and online fraud. The reputation of the business also gets a
big blow. To prevent this, AI and ML algorithms are developed that
can mitigate the chances of fraud activities over the website.
BETTER DECISION MAKING

• E-commerce can make better decisions with the

application of artificial intelligence.
• Data analysis have to handle a lot of data every day.
This data is too huge for them to handle. Moreover,
analyzing the data also becomes a difficult task.
• Artificial intelligence has fastened the decision
making process of e-commerce.
• AI algorithms can easily identify the complex patterns
in the data by predicting user behaviour and their
purchasing pattern.
CUSTOMER REATIONSHIP
MANAGEMENT

• In the past, CRM relied on the people to collect a huge

amount of data in order to collect the data and serve the
clients.
• But today, AI can predict which customers are most likely
to make a purchase and how can we better engage with
them.
• AI applications can help in identifying the trends and plan
the actions according to the latest trends. With the help of
machine learning algorithms, advanced CRM can learn
and improve over time.
SALES IMPROVEMENT

• AI applications can generate and predict the accurate forecast

of the e-commerce business.
• The study of historical data, data analytics and latest trends
can help in optimizing the resource allocation, build a healthy
pipeline and analyze the team performance.
• The managers can get a better insight into the latest trends in
sales. They can analyze the trends and can improve the sales
by making strategies well before time.
 CONCLUSION

Digital platform has made life easier for the retailers as

well as buyers. E-commerce websites are witnessing an
exponential hike in their sales. Artificial intelligence has
helped e-commerce websites in providing the better user
experience. Artificial intelligence research in the field of
e-commerce is leveraging the sales of e-commerce too.
 .

THANK YOU

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