Employees perception towards CSR with employees view as mediator

-Methodology of the research included conducting detailed interviews of some employees

within a firm and making a rhetorical analysis of the CSR communication in the company.
-The interview questions aimed to understand if employees were aware of the company’s
CSR initiatives, and their take and views on the importance of such activities and then how
they describe these activities.

Effect of social identity towards employee deviance and perception on CSR

-Research performed an empirical analysis with a questionnaire survey on company
employees
- Theory of social identity, the research explores the causal relationship between the beliefs
of the employees about CSR activities and their deviance, and the mechanisms by which
anomie in the process decreases. Results showed the perception of employees about the CSR
activities had a negative impact on the deviance of employees. Second, the views of workers
about CSR operations had a negative impact on anomie. Third, anomie has a positive impact
on the deviance of workers. Fourth, anomie thoroughly mediated the relationship between the
views of employees about CSR activities and employee deviance.

Effect on employee creativity due to their perception towards CSR and intrinsic
motivation as mediator
- Structural equation modelling is used to evaluate the research hypotheses by working with a
set of 250 hotel workers in South Korea.
-The findings of this research indicate that the experiences of CSR by employees are
positively linked to the creativity of employees.
-influenced by compassion at work.

Influence of Employee engagement due to CSR

-Data from 15,184 employees in a large professional service firm in the USA was analysed
using structural equation modelling.
-Results show that authenticity positively and significantly mediates the relationship between
CSR and employee engagement
-engagement theory in which CSR encourages workers to bring more of their whole selves to
work, resulting in more engagement of employees.

Effect on employee perception towards CSR due to customer-oriented, employee-

oriented, environment-oriented, and philanthropy-oriented domains
-employees’ perception of and reaction to their company’s CSR communication in four
different CSR domains namely, customer-oriented, employee-oriented, environment-
oriented, and philanthropy-oriented.
 -Six hypotheses mentioned
- The study was conducted on 432 employees of a large European energy provider which
concluded that perceived cause-company fit is a major determinant for employees for a positive
of organisational CSR activities followed by liking of CSR communication and message
credibility. Thus, the study shows that more company employees perceive the organizational
CSR engagement as appropriate and aligned to their company’s' values, the more likely they are
to judge that their company is acting in a socially responsible manner.

Effect of Job embeddedness on Employees perception towards CSR

- Empirical evidence based quantitative study conducted with 501 managers in 19 financial
service organizations in India
-The study focuses on employees’ reaction to CSR programmes at the attitudinal level and
provides evidence that developing CSR to society and CSR to customer can be an effective way
for companies to lower employees’ intention to quit the organization.