Research

-the systematic
investigation into and
study of materials and
sources in order to
establish facts and reach
new conclusions.
Research is asking a
question and finding
out the answer.
1. It is looking into
something.
2. It is looking for
something.
3. It is comparing and
contrasting things.
4. It is finding out more
information
Research gives us
information about:
1. Thoughts and opinions
2. Attitudes
3. Habits
4. Culture
5. Norms
6. Scientific facts
7. Medical information
What do we do with
research?
1. Have it as interesting
fact
2. Use it to make
decisions
3. Use it to persuade
influence others
4. Use it to affect change
5. Use it to change
behavior
6. Use it to better use
Characteristics of
Quantitative Research
 The data is usually
gathered using research
instruments
 All aspects of the study
are carefully designed
before data is collected
 Data are in forms of
numbers arranged in
tables
 Researchers uses tools
such as questionnaire
Strengths of
Quantitative Research
 Allows for broader
study
 Allows for greater
accuracy results
 Prescribed procedures
to ensure validity and
reliability
 Provide summaries of
data to support
generalizations.
Weaknesses of
Quantitative Research
Inability to control the
environment
Expensive and time
consuming
Difficult in data analysis
May collect a much
narrower and
sometimes superficial
dataset
OBJECTIVES:
a. Discuss the meaning of
research, the
characteristics, strengths
and weaknesses of
quantitative research
b. Give the characteristics,
strengths and weaknesses
of quantitative research
c. State the importance
when conducting research