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J.ijinfomgt.2010.03.00420160825-5767-Uflshk-With-Cover-Page-V2
J.ijinfomgt.2010.03.00420160825-5767-Uflshk-With-Cover-Page-V2
DEMYST IFYING KNOWLEDGE SOCIALIZAT ION AND SERVICE DIFFERENT IAT ION OF SELECT ED I…
IAEME Publicat ion
Social Comput ing for Knowledge Creat ion - t he Role of Tacit Knowledge
Miia Kosonen
a r t i c l e i n f o a b s t r a c t
Keywords: This paper investigates the influence of the adoption and use of information and communication technol-
Information technology ogy (ICT) on organizational learning (OL). The focus is on knowledge, creation, as an articulated construct
Organizational learning for the OL concept, and the SECI (Socialization, Externalization, Combination and Internalization) model
Knowledge Creation
is used as a reference for knowledge, creation. ICT use is seen here as consisting of three different orienta-
Small- and medium-sized enterprises
tions: informative, communicative and workflow. The results, based on a sample of around 300 Spanish
small- and, medium-sized enterprises (SMEs), indicate that ICT has a significant positive influence on
the, four processes for creating knowledge. ICT oriented to communication and workflow is found, to
produce a significant positive impact on knowledge creation processes, except for, socialization process,
while ICT use for information does not influence any of the processes for, creating knowledge and OL.
© 2010 Elsevier Ltd. All rights reserved.
0268-4012/$ – see front matter © 2010 Elsevier Ltd. All rights reserved.
doi:10.1016/j.ijinfomgt.2010.03.004
522 C. Lopez-Nicolas, P. Soto-Acosta / International Journal of Information Management 30 (2010) 521–528
2008) because, as suggested by Rebernik and Sirec (2007), the bet- communication tools, offers a unique and integrated opportunity
ter a firm understands the process of creating new knowledge for interacting with several business agents (both internal and
and discarding obsolete knowledge, the more likely the firm will external to the organization). In this regard, all these ICTs facilitate
be to develop innovation behaviour. OL in the form of accumu- the exchange of information, collaboration and the possibility of
lated knowledge from past experiences and from stakeholders establishing close relationships (Kalakota & Robinson, 2000). Thus,
(customers, suppliers, business partners, etc.) may be critical for ICT communicative orientation is defined as the use of ICT for two-
how processes should be re-designed around ICT by fostering the way information exchange. In the new economy, work has shifted
learning of effective practices and the unlearning of the obsolete from the creation of tangible goods to the flow of information
ones (Starbuck, 1996). Moreover, having a proper ICT infrastructure through the value chain (Basu & Kumar, 2002). The establishment
can facilitate knowledge creation. However, it does not necessar- and development of workflow technologies has played a funda-
ily mean that this knowledge is created and transformed into OL, mental role in this transition. ICTs, and especially Web technologies,
since knowledge will not necessarily circulate freely firm-wide just provide great opportunities for the automation of processes
because accurate ICT to support such circulation is available (Brown (Fischer, 2004). Thus, ICT workflow orientation involves the estab-
& Duguid, 2000). Actual ICT use may be an important link to OL. This lishment of predefined electronic processes through corporate
paper therefore distinguishes between ICT adoption and ICT use. technologies.
The former represents the implementation of ICTs to support busi- In summary, the above literature suggests that ICT cannot
ness operations and decision making (Fink, 1998), while the latter improve organizational performance in SMEs if it is not used appro-
considers the different business uses that ICTs can adopt. Here, ICT priately. That is, ICT-based processes should be re-designed in ways
use comprises three orientations: informative, communicative and that outperform traditional work practices. Here, OL may play an
workflow. important role through, for instance, acquisition of new knowledge
Considering the above-mentioned points, the key research and elimination of obsolete knowledge.
question that motivated our work has to do with evaluating the
effect of ICT adoption/support and ICT use on OL in SMEs. The paper 2.2. Organizational learning in SMEs
consists of six sections and is structured as follows. The next sec-
tion reviews the relevant literature on ICT adoption, use and OL Organizational knowledge is seen as a resource, a capable source
in SMEs. In Section 3, research hypotheses are then formulated. of competitive advantage (Ambrosini & Bowman, 2001) resulting
The methodology used for sample selection and data collection from various interactive processes of OL (Johannessen, Olaisen, &
is discussed next. Then, data analysis and results are examined. Olsen, 2001). OL consists of knowledge acquisition, information dis-
Finally, the paper ends with a discussion of research findings and tribution, information interpretation, and organizational memory
concluding remarks. (Huber, 1991). Learning in organizations is closely related to knowl-
edge creation and OL should be concerned with new knowledge
acquisition and creation (Crossan et al., 1999; López Saez et al.,
2. Literature review 2008).
OL is gaining increasing mention in the literature as a mech-
2.1. ICT adoption and use in SMEs anism for assisting SME survival (Chaston et al., 1999). Due to
their specificities, SMEs show a particular behaviour with regard
Researchers such as Henderson and Venkatraman’s (1999) to the creation, development, sharing, protection and transmission
argues that ICT is evolving from its traditional back office role of knowledge (Basly, 2007). Firm size may influence knowledge
towards a strategic role, supporting new business strategies. acquisition (Yli-renko, Autio, & Sapienza, 2001), in the sense that an
Raymonds and Blili (1997) determined the need to implement ICT organization with several hundred employees will naturally have
strategies in SMEs. They proposed ICT strategies based on expe- a more difficult time in sharing knowledge among individuals and
riences from large firms and suggested the incorporation of ICTs groups than a firm with only a few employees (Bontis, Crossan,
in SMEs to create strategic advantages. Poon and Swatman (1999) & Hulland, 2002). Although a lot of research on OL describes the
reported on Internet use in SMEs and found that although use of application within large firms (Chaston et al., 1999), our focus is on
e-mail is very popular for business communications and document SMEs. Small businesses are fully aware of the need for OL (Chaston
transfer, there is almost no integration between the Internet and et al., 1999), they are likely to be knowledge generators and their
back-end systems. More recently, Bhagwat and Sharma (2007) con- organic structure and culture may foster knowledge innovations.
ducted a survey on 210 Indian SMEs and observed an increasing In short, the literature shows that different dimensions of OL are
trend in the use of ICTs, but also the absence of ICT capabilities in negatively correlated to firm size, indicating that OL is higher and
these firms to compete in today’s global market. more important for SMEs (Templeton et al., 2002).
Firms can use ICT for different, but compatible, uses. These are Following the conceptualization of OL presented by Huber
related to offering information, communications and exchange of (1991), the focus in our paper is on knowledge creation as an
information, and the automation of internal business processes. For articulated construct for the OL concept. The theory of organiza-
the particular case of Internet applications (Soto-Acosta & Meroño- tional knowledge creation proposes that new knowledge is created
Cerdan, 2006), in general terms, three ICT use orientations are through processes of conversion between tacit and explicit knowl-
identified: ICT informative orientation, ICT communicative orienta- edge (Erden, Von Krogh, & Nonaka, 2008; Geisler, 2009). Through
tion, and ICT workflow orientation. In ICT, informative orientation, the conversion process, tacit and explicit knowledge expands in
technologies in a company are mainly employed to provide and both quality and quantity (Nonaka et al., 2000), thus improving
distribute corporate or commercial information to diverse stake- corporate performance. To explore knowledge creation, our study
holders (Huzingh, 2000). In this sense, ICT can be used as a corporate adopts Nonaka and Takeuchi’s (1995) SECI (socialization, exter-
channel for information dissemination and data access across func- nalization, combination, internalization) model. This model seems
tional boundaries and organizational levels (Bafoutsou & Mentzas, to have been accepted by the academic community as universally
2002). Therefore, ICT informative orientation is defined as the valid in conception and in application (Glisby & Holden, 2003). As
use of ICT to provide one-way company electronic information a result, authors from diverse research areas such as OL, new prod-
directed to one or more stakeholders. ICT communicative orienta- uct development, and ICT, have used this model to conduct their
tion, besides allowing cost reduction in comparison to traditional investigations (Chou & He, 2004).
C. Lopez-Nicolas, P. Soto-Acosta / International Journal of Information Management 30 (2010) 521–528 523
Nonaka and Takeuchi’s (1995) SECI model is made up of four ICT small businesses, that these companies are likely to use ICT tools
intertwined activity modes for knowledge creation: socialization and OL practices more frequently and they conclude that OL can be
(S), externalization (E), combination (C), and internalization (I). boosted through investing in ICT. Specifically for SECI processes,
Socialization seeks to share tacit knowledge among individuals Lee and Choi (2003) find that ICT support only has a significant
by converting it into new tacit knowledge. For example, men- influence on combination. We believe, instead, that all four pro-
toring and apprenticeships instruct tacitly through observation, cesses for knowledge creation (SECI) can be enhanced by adopting
imitation, and practice (Chou, Chang, Tsai, & Cheng, 2005). Exter- ICTs. In summary, the benefits derived from ICT implementation,
nalization codifies tacit knowledge into explicit concepts, as which include efficient information and knowledge sharing as well
in writing instruction manuals. Combination converts explicit as working with no distance limitations, are expected to be pos-
knowledge into more systematic sets, for instance by integrating itively related to knowledge creation, which in turn may affect
existing information extracted from databases and creating new higher levels of OL. Thus, the following hypotheses are proposed:
knowledge (Chou et al., 2005). Internalization is a process of
Hypothesis 1. ICT adoption/support is positively related to knowl-
embodying explicit knowledge into tacit knowledge through a
edge creation processes.
series of iterations in which concepts become concrete and are
ultimately absorbed as an integral belief or value. OL takes place H1a. ICT adoption/support is positively related to the socialization
as individuals participate in the processes in the SECI model, since process.
by doing so, their knowledge is shared, articulated, and made
available to others (Marwick, 2001). H1b. ICT adoption/support is positively related to the external-
ization process.
Table 2
Variables descriptives.
SOC EXT COMB INT ICT support ICT information ICT communication ICT transaction
Table 3
Statistics for reliability and validity tests.
Measures Items Reliability Convergent validity (correlation of item Discriminant validity (factor loading on
(Cronbach alpha) with total store-item) single factors)
Socialization 5 0.710 0.455; 0.573; 0.403; 0.501; 0.466 0.686; 0.758; 0.538; 0.730; 0.692
Externalization 5 0.865 0.706; 0.679; 0.677; 0.739; 0.637 0.821; 0.801; 0.800; 0.844; 0.768
Combination 5 0.796 0.576; 0.558; 0.653; 0.607; 0.495 0.742; 0.726; 0.804; 0.770; 0.667
Internalization 4 0.792 0.604; 0.525; 0.679; 0.598 0.777; 0.692; 0.837; 0.783
ICT support 6 0.860 0.717; 0.641; 0.679; 0.686; 0.592; 0.603 0.816; 0.755; 0.793; 0.798; 0.718; 0.730
ICT information orientation 3 0.698 0.402; 0.399; 0.416 0.532; 0.514; 0.605
ICT communication orientation 3 0.708 0.443; 0.408; 0.542 0.754; 0.612; 0.854
ICT workflow orientation 3 0.701 0.427; 0.436; 0.400 0.673; 0.719; 0.521
The final measure of each construct used in the data analyses 4.3. Analyses and results
was created as an average of the items included in each variable
(Table 2). The main objective of the empirical study is to assess the extent
The validity of the construct is established by relating a mea- to which ICT adoption/support and ICT orientations affect or con-
suring instrument to a general theoretical framework in order to dition the knowledge creation processes encompassed in the SECI
determine whether the instrument is tied to the concepts and model. In order to test the hypotheses posited, hierarchical linear
theoretical assumptions employed. In order to obtain evidence of regressions were used for each knowledge creation process. The
construct validity, convergent validity and discriminant validity are analysis was performed in 2 steps. The dependent variable (each
assessed. For the first one, the item-to-total correlation is exam- SECI process) was initially regressed on the ICT adoption/support
ined. The lower limit is 0.4. Discriminant validity is checked by variable in step 1. Then, in step 2 the three ICT use orientations
a factor analysis. Each variable must have a factor loading on a were added. To examine the suitability of using regression analy-
single factor over 0.5. The results (Table 3) confirm that each con- sis, tests were conducted to assess the normality of residuals and
struct is unidimensional and factorially different and that all items the homogeneity of variance of residuals (Hair, Anderson, Tatham,
employed for operationalizing a particular construct load on a sin- & Black, 1998). No significant violations of these assumptions were
gle factor. The reliability is the accuracy or precision of a measuring observed.
instrument, that is, the extent to which the respondent can answer Regression results are summarized in Table 4. Results in model
the same or practically the same value each time. Internal relia- 1 confirmed that the ICT adoption/support variable explains the
bility was assessed by calculating the Cronbach alpha. It can also dependent variables. Thus, support for Hypotheses H1a, H1b, H1c
be observed that acceptable values (above 0.70) are obtained in all and H1d was provided. Model 2 showed that the direct effect of
cases. Relatively high values of reliability and validity imply that the ICT use orientations on externalization, combination and inter-
instruments used in this study are adequate. As shown in Table 3, nalization processes was significant since the increment in the
tests of reliability and validity for the scales presented acceptable squared multiple correlation coefficient (R2 ) was statistically sig-
values in all cases. nificant. The effect of the ICT informative orientation upon SECI
Table 4
Hierarchical linear regression results.
processes was not statistically significant, as predicted, which The empirical analyses also demonstrate the importance of
supports Hypotheses H2a, H2b, H2c and H2d. The relationship adopting a proper ICT orientation if knowledge creation and OL
between the ICT communicative orientation and the SECI processes are to be empowered. Results indicate that implementing an ICT
was positive and statistically significant for the combination and informative orientation is not related to the knowledge creation
internalization processes only. Through this analysis, support for processes. This means that implementations of ICTs oriented only
Hypotheses H3c and H3d was found, while support for H3a and to information may foster the organization memory (Robey et al.,
H3b was not provided. Finally, the effect of ICT workflow orien- 2002) but are not supportive in creating knowledge and OL. This
tation on SECI processes was positive and statistically significant is consistent with the idea that individuals using corporate infor-
for three of the four processes (externalization, combination and mative oriented ICTs may search for data and transform it into
internalization). Thus, support for Hypothesis H4b, H4c and H4d information but may not engage in learning unless the data are
was provided, while H4a was not supported. structured appropriately (Small & Irvine, 2006) and converted to
To test the significance of the effects further, the incremental R2 new knowledge. This study’s finding confirms that executives and
between the full models (model 2) and the partial model (without management need to be aware of the limitations of adopting an ICT
ICT use orientations, model 1) was compared. A Wald test was per- informative orientation if knowledge creation and OL is sought.
formed and the differences were found to be statistically significant Regarding the ICT communicative and workflow orientations,
(except for the socialization process). These results are reported in our hypotheses are partially supported. Both combination and
the lower rows of Table 4. Based on this, the partial models were internalization are influenced by ICTs oriented to communication
rejected in favour of the full models (Greene, 2000). and workflow, while externalization is only determined by the
ICT workflow orientation, and socialization by neither of the ICT
5. Discussion and conclusions use orientations. This implies that around a third of the variance
of combination and internalization is explained by ICT adop-
The present research examines the effect of ICT adop- tion/support and use, whereas for socialization and externalization
tion/support and ICT use on OL, in terms of the four processes the explaining power of ICTs is only 25%. The scarce impact of
for creating knowledge incorporated in the SECI model by Nonaka ICT on socialization may be due to the very definition of that pro-
and Takeuchi (1995). Results from hierarchical regression analy- cess. Socialization deals with converting new tacit knowledge, and
ses reveal that adoption/support of ICTs by a company enhances because tacit knowledge is difficult to formalise and often time- and
knowledge creation, and in turn OL, by positively influencing the space-specific, it can be acquired only through shared experience,
processes of socialization, externalization, combination and inter- such as spending time together or living in the same environment
nalization. Similarly to our results, some earlier studies have found (Nonaka et al., 2000). Here, current technologies may be of little
that IT is a crucial element for knowledge creation (e.g. Davenport use even when they are oriented to communication. A promising
& Prusak, 1998), as ICT facilitates rapid collection, storage, and avenue for practitioners is to combine face-to-face interaction, cru-
exchange of knowledge on a scale not practicable in the past, cial for socialization, with new ICTs (Nonaka & Nishiguchi, 2001).
thereby assisting the knowledge creation process (Roberts, 2000). In the case of externalization, the use of ICT for improving busi-
However, this finding contrasts to the earlier literature. In their ness processes is found to have an impact on knowledge creation.
study on major companies in Korea, Lee and Choi (2003) found An example of workflow ICT is one that automates processes and
that ICT adoption/support has no impact on socialization, external- allows employees to make improvements to the manufacturing
ization and internalization. In contrast, our results suggest that a process. Such a system can support externalization by articulat-
suitable ICT adoption/support is of paramount importance for cre- ing the tacit knowledge accumulated on the shop floor over years
ating new knowledge and improving OL. These contrasting results in the job (Nonaka et al., 2000).
may be due to the fact that our study focuses on Spanish SMEs, Combination is the process of converting explicit knowledge
while Lee and Choi (2003) analyze listed companies with more into more complex and systematic sets of explicit knowledge. In
than 100 employees. The literature suggests that the use of dif- this process, ICT adoption/support and use are found to have a
ferent ICT and KM solutions should support all SECI processes, bigger influence. Lee and Choi (2003) report a similar result for
although the balance between them in a particular organization the impact of ICT support and combination, but in their analy-
will depend on the KM strategy used (Marwick, 2001; Hansen et sis they do not include the different ICT orientations studied in
al., 1999). Although not specifically considered here, ICT adop- the present paper. Through internalization, explicit knowledge cre-
tion/support may differ from one KM strategy to another, from ated is shared throughout an organization and converted into tacit
codification to personalization (Hansen et al., 1999). This may also knowledge by individuals and this tacit knowledge is accumulated
explain our finding about the fact that ICT adoption/support affects at the individual level and can then set off a new spiral of knowl-
the various SECI processes for knowledge creation differently. The edge creation when it is shared with others through socialization
positive effect is higher in the cases of combination and internal- (Nonaka et al., 2000). The internalization of knowledge by the orga-
ization than for socialization and externalization. The reason for nization can be in the form of embedding that new knowledge
this finding may lie in the fact that both combination and inter- inside technologies for routines and processes, so giving birth to
nalization are processes whose input is explicit knowledge that is workflow tools and ICT oriented to automate processes. The find-
later transformed into explicit and tacit knowledge, respectively. ings presented here are consistent with this idea in the sense that
Earlier research has highlighted the difficulties for ICTs to sup- ICT workflow orientation has a significant positive impact on inter-
port tacit knowledge sharing (Flanagin, 2002; Johannessen et al., nalization.
2001). Most of these shortcomings are likely to disappear as ICTs This study has some obvious limitations, which will be
evolve (Flanagin, 2002) and social software is developed (Avram, addressed in future research. First, the sample was obtained from
2006) in the near future, thus allowing more tacit knowledge to be the Region of Murcia (Spain). In this sense, findings may be extrap-
shared using advanced ICT. Another reason may refer to the fact olated to other Spanish areas and other countries, since economic
that although the ICT considered in the questionnaire are diverse, and technological development in Murcia and Spain is similar to
most of them are mainly used in SMEs to share explicit knowl- other OECD member countries. However, in future research, a sam-
edge, and leveraging combination and internalization processes to pling frame that combines firms from different countries could be
a greater extent than socialization and externalization where tacit used in order to provide a more international perspective on the
knowledge is the predominant input. subject. Second, the sample consisted of SMEs, and according to
C. Lopez-Nicolas, P. Soto-Acosta / International Journal of Information Management 30 (2010) 521–528 527
Spanish Statistics National Institute, large companies are more used Our company provides IT support for external collaborative works regardless
to implementing ICTs (INE, 2006). This segment is worthy of spe- of time and place.
Our company provides IT support for communication among organization
cial analysis. Third, the key informant method was used for data members.
collection. This method, while having its advantages, also suffers Our company provides IT support for searching for and accessing necessary
from the limitation that the data reflect the opinions of an indi- information.
vidual. Future studies could consider research designs that allow Our company provides IT support for simulation and prediction.
Our company provides IT support for systematic storing.
data collection from multiple respondents within an organization.
Fourth, the study is based on direct questions to the key infor- ICT information orientation
mant person at one point in time (cross-sectional picture), which Our company uses its Intranet to inform employees.
Our company uses its webpage to inform customers.
makes it impossible to perform before–after comparisons. A lon-
Our company uses the Internet to obtain information about suppliers,
gitudinal study could enrich the findings. Fifth, ICT is one of the competitors, etc.
several resources needed to support knowledge creation processes
ICT communication orientation
and, therefore, must be designed and implemented in accordance Our company uses its Intranet to receive/debate suggestions from employees.
with these other resources, in particular human resources (Nonaka Our company uses its webpage to receive/debate suggestions from customers.
& Nishiguchi, 2001). Besides, regarding ICT, this study focuses on Our company uses the Internet to participate in discussion forums.
the various uses of intranet, website and Internet a firm makes, as ICT workflow orientation
well as on the use of different ICT applications such as collabora- Our company uses its Intranet to support internal processes automation.
tive technologies or simulators. The interplay of different types of Our company uses its webpage to support external processes automation
ICT and those other resources supporting knowledge creation and (sales).
Our company uses the Internet to support external processes automation
OL needs further research. Finally, it would be interesting to see (purchases, procedures, etc.).
in a future study whether differences in the proposed model exist
between manufacturing and service companies or low-tech versus
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mation & Management, 37(3), 123–134. development between local governments and SMEs in Spain. International Jour-
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Johannessen, J. A., Olaisen, J., & Olsen, B. (2001). Mismanagement of tacit knowledge: from a resource-based perspective. International Journal of Information Manage-
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zational performance: An integrative view and empirical examination. Journal learning”: Linking organizational learning, knowledge management, and sense-
of Management Information Systems, 20(1), 179–228. making. Organization Science, 12(3), 331–345.
López-Nicolás, C, & Meroño-Cerdán, A. (2009). The impact of organizational culture Vince, R., Sutcliffe, K., & Olivera, F. (2002). Organizational learning: New directions.
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Lopez-Nicolas, C., & Molina-Castillo, F. J. (2008). Customer knowledge management sition, and knowledge exploitation in young technology-based firms. Strategic
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learning dynamics in the software publishing industry. International Journal of
Technology Management, 41(1/2), 138–154. Carolina Lopez-Nicolas (PhD, University of Murcia, Spain) is an Assistant Profes-
Luo, Y., Zhao, J. H., & Du, J. (2005). The internationalization speed of e-commerce sor in the Department of Management and Finance at the University of Murcia,
companies: An empirical analysis. International Marketing Review, 22(6), Spain. She has been a Visiting Professor at Delft University of Technology in the
693–709. Netherlands and Michigan State University in USA. Her current research relates to
Marri, H., Gunasekaran, A., & Grieve, R. (1998). An investigation into the imple- knowledge management, information systems, business strategy and mobile com-
mentation of the computer integrated manufacturing in small and medium munications. She has published on these topics in such journals as the Information
sized enterprises. International Journal of Advanced Manufacturing Technology, & Management, Technological Forecasting & Social Change, Journal of Knowledge Man-
14, 935–942. agement, International Journal of Internet Marketing and Advertising, and the Journal
Marwick, A. D. (2001). Knowledge management technology. IBM Systems Journal, of Enterprise Information Management.
40(4), 814–830.
Pedro Soto-Acosta is an Associate Professor of Management at the University of
Moffett, S., McAdam, R., & Parkinson, S. (2002). Developing a model for technology
Murcia (Spain). He holds a PhD in Management Information Systems (MISs) and
and cultural factors in knowledge management. Knowledge and Process Manage-
a Master’s degree in Technology Management from the University of Murcia. He
ment, 9(4), 237–255.
received his BA in Accounting and Finance from the Manchester Metropolitan
Nonaka, I., & Nishiguchi, T. (2001). Knowledge emergence. New York: Oxford Univer-
University (UK) and his BA in Business Administration from the University of Mur-
sity Press.
cia. He attended Postgraduate Courses at Harvard University (USA). His work has
Nonaka, I., & Konno, K. (1998). The concept of ‘ba’: Building a foundation of knowl-
been published in journals such as the European Journal of Information Systems,
edge creation. California Management Review, 40(3), 40–54.
the International Journal of Electronic Business, the International Journal of Informa-
Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company: How Japanese
tion Management, the Information Systems Management, and the Journal of Enterprise
companies create the dynamics of innovation. New York: Oxford University Press.
Information Management, among others. He is also an Editorial Board Member and
Nonaka, I., Toyama, R., & Nagata, A. (2000). A firm as a knowledge-creating entity: A
Associate Editor for several International Journals and Chairman of various Interna-
new perspective on the theory of the firm. Industrial and Corporate Change, 9(1),
tional Conferences.
1–20.