Unit I

Introduction to Research Methods

Exercises

Write short notes on the following:

1. Meaning of research
2. Role of research in business
3. Objectives of research
4. Types of research
5. Literature survey
6. Interpretation of results
7. Report writing

Short answer type questions

1. Define scientific method of investigation and distinguish it from non-scientific

method of investigation.
2. Enlist various characteristics of research.
3. Distinguish between
(a) Descriptive and analytical research
(b) Applied and fundamental research
(c) Conceptual and empirical research
(d) Quantitative and qualitative research
4. Describe briefly the research process and its stages.

Long answer type questions

1. What is the meaning of research? Explain its significance in business

organizations.
2. Give various definitions of research explaining its meaning and scope.
3. “Many a time management is not convinced about the utility of research and
regards it as an unnecessary activity over which no funds should be spent”.
Comment on this statement explaining the objectives of research.
4. Describe in detail various types of research.
5. Describe the steps involved in research process with suitable examples.
6. “Creative management, whether in public administration or private industry,
depends on methods of inquiry that maintain objectivity, clarity, accuracy and
consistency”. Discuss this statement and examine the significance of research.