With the development of the global economy, many companies have developed many foreign

businesses because of the convenience of foreign trade. But at the same time, these companies
are also facing some resistance to entering overseas markets. One of the obstacles is the problem
of human resources. This article is about one of China's largest e-commerce companies. If
Vipshop expands its business to the UK, it will face human resource issues.

Vipshop is an e-commerce company founded in Guangzhou, China. It was listed on the New York
Stock Exchange in 2012. Now it has developed into one of the top 500 enterprises in China. The
popularity in China is very wide. Mainly engaged in online discount sales of well-known brands,
which is equivalent to the online version of Outlets. With affordable prices and high-quality
express delivery services, it is welcomed by online shopping enthusiasts. However, Vipshop has
not yet expanded its business to the UK. If there are relevant plans in the future, the human
resources issues that companies will face are as follows.

First, Vipshop has huge requirements for the number of employees. There may be a crisis of
human resource shortage. The difference between Vipshop and other e-commerce platforms is
that if the product received by the customer has quality problems or the wrong size, Vipshop will
be able to have a courier to replace the product on the same day. This is also the key to Vipshop's
customer satisfaction. The product can be returned and exchanged in time because Vipshop has
its own inventory warehouse in almost every major city in China. And there is a customer service
to communicate with customers in a timely manner. This requires a large number of full-time
employees to ensure the operation of the system.

Companies that have no influence must be more prone to a crisis of human resource shortages.
The shortage of human resources is determined relative to the competitiveness that enterprises
need for survival and development in the face of fierce market competition. The situation that
Vipshop may face is that human resources cannot meet the needs of its business strategy, and
the strategic goals cannot be completed on schedule. In the end, companies can only remain at a
disadvantage in the fierce market competition and fall into business difficulties.

Second, there may be an employee loyalty crisis. After the business develops in the UK, Vipshop
must also maintain the same service quality as China, or even better. Regardless of the number of
employees, the express delivery business in the UK is very different from that in China. British
express companies usually have the problems of getting off work very early, slow logistics and
hardly working on weekends. Under the influence of these factors, it is difficult for Vipshop to
maintain its service quality. How to enable employees in Western countries to keep up with the
speed of business operations and maintain their enthusiasm for work. This involves a lot of staff
training and salary issues.

In the context of local consumption in the UK, brand discounts are no longer so rare. Whether it
is online Black Friday, boxing day, or offline T.K Max, it is the same market competition
relationship, so market risks also exist.

How to make a new e-commerce company catch people's eyes in the UK. Publicity and marketing
programs and even some brand-new event planning are indispensable. Western employees can
bring more creative ideas and make the corporate culture more diversified. Let Vipshop better
adapt to the British market environment. But the large amount of work intensity in the early
stage will create another problem-overtime.

In China, working overtime is a very common thing, and companies may even require employees
to work overtime. This common phenomenon is called "996". Different national cultures have
formed different working habits. British employees may feel resistance and incomprehension
towards "overtime" behavior. Employee loyalty and employee satisfaction will be greatly
reduced. When employee loyalty decreases, they will be dissatisfied with the company they
work for and even choose to leave, causing employee turnover. During this period, there may
also be a reduction in efficiency and the risk that the remaining employees will not be able to do
the job, resulting in employee turnover costs.

Therefore, when Vipshop wants to enter the UK market, it must understand in advance the needs
of Western employees for work benefits, understand the cultural environment and work habits,
and make adjustments. Competitiveness and high recognition of employee affiliation are
important achievements. At this time, motivation becomes the core goal. Appropriate material
and spiritual encouragement should be used to increase employee activity. Benefits and salary
are both important factors that affect loyalty. "Money is not the most important thing, but it is
undoubtedly very important." The current labor cost in the UK is higher than the European
average. Therefore, when Vipshop enters the UK market, the expenditure on human resources
costs will be a big challenge for an enterprise.

The last and most important thing is that Vipshop is facing the transformation of human
resources. Simply put, it divides traditional HR positions into three, SSR (Shared Service Center) +
HRBP (Human Resources Business Partner) + COE (Expert Center) . Practice in China has proved
that this mode of operation can significantly improve the efficiency and effectiveness of HR. The
result of the transformation is that the human resources department operates like a business
department and indirectly meets the needs of external customers by meeting the needs of
internal customers (employees of the business department).

When developing business in the UK, whether this new mode of operation can be accepted by
Western employees, and if the workload of the three human resource management departments
is balanced, it is impossible to determine.