IMPACT OF COVID-19 PANDEMIC

TOWARD GLOBAL AND INDONESIAN TOURISM

DR.Sidik Jatmika, MSi

Associate Professor at Universitas
Muhammadiyah Yogyakarta
Presentation for
International Conference UPN “V”
Jawa Timur, Surabaya
October 6, 2021
DR. Sidik Jatmika, MSi
Born : Klaten, Central Java, May 3, 1969

Education: PhD Sociology UGM (2006)

Master of Politics (UGM, 1998;
International Relations (UGM, 1992)

Visiting Lecture : Ateneo de Davao University,

Philippines (2019); University Malaysia Sabah,
Kota Kinabalu, Malaysia (2017)

International Conference :
Hongkong City University (2020)
Zhenzhou SIAS International, People Republic
of China (2017)
Tsukuba Gakuin, Ibaraki, Japan (2016)
 BACKGROUND &
RESEARCH QUESTION
UNWTO Vision 2020:Sustainable Tourism as
megatrend in early 21’st Century related to
food, fashion and fun
Indonesian super priority destination &
village tourism
COVID-19 outbreak since last 2019
RQ: What impacts of COVID-19 Pandemic
toward Global and Indonesian Tourism ?
 The objectives of the research :

1. Assess the current impact of Pandemic toward Global

and Indonesia Tourism
2. Asses Indonesian Tourism Rocovery strategy in(post)
pandemic era
3. Identify opportunity and barriers that restrict the linkage of
Indonesia Tourism in (post) pandemic era
4. To contribute to the growing literature on pandemic and
tourism – with a focus on the framework provided by
globalization theory
 Literature and Theoritical Review

1.globalisation theory :a phenomenon whereby events,

decisions and activities on one side of the world often have a significant
impact on individuals and communities in other areas of the world (Giddens,
1990,

2.world culture theory & tourism

development theory. ‘New’ tourists are described as
experienced travellers, well educated, well informed, independent,
unpredictable and diverse. Local culture and regional development are
increasingly seen as key components of ‘new tourism’ and as valuable sources

of new initiatives designed to capture traditional and new markets

 Methodology

1. Data collecting by participant observation visit (Creative

Industry Village) Balkondes Borobudur as part of Super
Priority Destination July 2021 by Menparekraf Sandiaga
Uno;
2. review such of news and literature inwhich related to this
issues.
3. SWOT Analysis at results and discussion to identify
opportunity and barriers (Strength, Weakness, Opportunity
and Threat) that restrict the linkage of Indonesia Tourism
in (post) pandemic era.
 FINDING 1
Pandemic Impact toward Global Tourism

(Health) Human Security awareness

in Global Indonesian Tourism
1. New destinations, new
technologies and means of
transport have caused major shifts
in the industry.
2. Early adoption of new trends is
vital.
3. The need for healthy and organic
food & drinks, sustainability,
personalised service the rising
demand of digitalisation and the
use of technology
 Tourism Trends “Related” With COVID
1. Safety & Hygiene Tourism Trends
2. Increased Emphasis on Leisure
3. Shift From International to Local.
4. Growth of Contactless Payments
5. Voice Search & Voice Control
6. Virtual Reality Tourism Trends
(simulates entire environments and
experiences)
7. Solo Travel.
8. Eco Travel.
9. Local Experience
10. Personalisation
11. Robots, Chatbots and
Automation
12. Artificial Intelligence
13. Recognition Technology
14. Internet of Things (IoT).
15. Augmented Reality (AR)
combines real-world experiences and
virtual elements
16. Healthy and Organic Food
17. Customer Experience 2.0.
 FINDING 2.
Pandemic Impact toward Indonesian Tourism
Tourism is most affected by COVID-19
( negative 88,95 % )

awarnes to CHSE
(Cleanliness, Health,
Safety & Environmental
Sustainability)
in tourism and creative
economic
Indonesian Strategy in the New Normal

1. Exploiting Global
pandemic to increase
tourist arrivals
2. Work from Bali
3. Vaccine tourism
4. 10 Super Destination
5. Desa Wisata (Balai
Perekonomian Desa/
Balkondes)
 Sustainable Tourism
ecotourism & local wisdom
Authentic Personal Experience
 Discussion by Analysis of SWOT

INTERNAL FACTOR EXTERNAL FACTOR

a. Strength (Internal Support) : a. Opportunity (External Support):
Indonesia has plenty of Natural Great needs of authentic destinations
Authenticities. Support by Super & services
Priority Destination and Desa Wisata
b. Threat (External Barrier ): Malaysia
(Village Tourism).
& Thailand are very agresive &
b. Weakness (Internal Barrier ): related to Global Connectivity
Reactive-policy & lack of
coordination of Govt; Politicking of
tourism : paradox of Halal tourism.
Lack of Global Connectivity
Indonesia & security protection for
tourism.
 CONCLUSION &
RECOMMENDATION
1.Aspect of (Health) Human Security
impacts to Global and Indonesia Tourism
2.Stake- holder of Indonesian Tourism
(government & operator) conduct systemic,
non reactive, adaptive, combine old and
new elements
3.Say no to contra-productive politicking on
Tourism Issues