SUMMARY OUTPUT

Regression Statistics
Multiple R 0.0137874941
R Square 0.000190095
Adjusted R Square -0.0114356016
Standard Error 0.5612046765
Observations 88

ANOVA
df SS MS F Significance F
Regression 1 0.00514984622 0.0051498462 0.0163512778 0.89854871888
Residual 86 27.0857592447 0.3149506889
Total 87 27.0909090909

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 1.1974822974 0.13632613989 8.7839522072 1.355178E-13 0.92647490071
X Variable 1 -0.0094413847 0.0738345864 -0.1278721152 0.8985487189 -0.1562196846
 Upper 95% Lower 95.0% Upper 95.0%
1.4684896941 0.9264749007 1.4684896941
0.1373369152 -0.1562196846 0.1373369152
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.0618320678
R Square 0.0038232046
Adjusted R Square -0.0077602465
Standard Error 1.0946364872
Observations 88

ANOVA
df SS MS F Significance F
Regression 1 0.395484 0.395484 0.330057 0.56712503171
Residual 86 103.0477 1.198229
Total 87 103.4432

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95% Lower 95.0%
Intercept 2.8733552632 0.371952 7.725074 1.9E-11 2.13393951949 3.612771 2.1339395195
X Variable 1 -0.0756578947 0.131692 -0.574506 0.567125 -0.3374529705 0.186137 -0.33745297
Upper 95.0%
3.6127710068
0.186137181
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.2794709768
R Square 0.0781040268
Adjusted R Square 0.0673843062
Standard Error 0.5388942167
Observations 88

ANOVA
df SS MS F Significance F
Regression 1 2.11590909091 2.1159090909 7.286013286 0.00836553427
Residual 86 24.975 0.2904069767
Total 87 27.0909090909

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 0.7125 0.18311346859 3.8910300016 0.000196321 0.34848247216
X Variable 1 0.175 0.06483254487 2.6992616187 0.0083655343 0.04611716638
 Upper 95% Lower 95.0% Upper 95.0%
1.0765175278 0.3484824722 1.0765175278
0.3038828336 0.0461171664 0.3038828336
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.0295887307
R Square 0.000875493
Adjusted R Square -0.0107422338
Standard Error 1.7170504423
Observations 88

ANOVA
df SS MS F Significance F
Regression 1 0.22217624254 0.222176 0.075358 0.78434738951
Residual 86 253.55055103 2.948262
Total 87 253.772727273

Coefficients Standard Error t Stat P-value Lower 95% Upper 95%

Intercept 2.5773838045 0.88065945351 2.926652 0.004382 0.82669075282 4.3280768562
X Variable 1 -0.0967896502 0.35258445856 -0.274515 0.784347 -0.797704356 0.6041250555
Lower 95.0% Upper 95.0%
0.8266907528 4.3280768562
-0.797704356 0.6041250555
Timestamp Access the internet
9/16/2021 16:02:57 1
9/16/2021 16:04:58 1
9/16/2021 16:07:37 1
9/16/2021 16:07:46 1
9/16/2021 16:08:35 1
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9/16/2021 22:24:03 1
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9/18/2021 0:01:24 1
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9/19/2021 23:13:18 1
9/20/2021 0:40:45 1
9/20/2021 2:16:15 1
9/20/2021 2:17:08
Hours per week spend on the internet
2
4
4
4
3
3
3
2
4
3
4
3
4
2
1
4
2
4
3
4
3
4
4
2
2
2
4
2
3
2
1
1
2
3
3
4
3
1
3
4
1
4
1
4
2
2
1
2
3
4
2
2
3
3
4
1
2
3
2
4
4
4
2
2
1
2
4
4
4
1
3
1
3
1
2
1
2
2
3
1
2
1
4
3
2
4
2
4
Reason you use internet for
1, 2, 3, 4, 5
1, 2, 4, 5
3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
3
1, 2, 3, 4, 5
1, 2, 3, 4, 5
2, 3, 4, 5
4
4
1, 2, 3, 4, 5
3, 5
1, 2, 3, 4, 5
4
3
4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
3, 4
1, 2, 3, 4, 5
1, 2, 3, 4
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
4
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
4
5
1, 2, 3, 4, 5
3, 5
1, 2, 3, 4, 5
2, 4, 5
1, 3, 5
1, 2, 3, 4, 5
4, 5
5
1, 2, 3, 4, 5
1, 2, 4, 5
1, 2, 3, 4, 5
4
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4
1, 3
1, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
5
1, 2, 3, 4, 5
3
1, 2, 3, 4, 5
1, 3, 4, 5
1, 2, 3, 4
1, 2, 3, 4, 5
1, 2, 3, 4, 5
3, 4, 5
2, 3, 4
4
2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 3
2, 3, 4, 5
1, 3, 4
3
3
1, 2, 3, 4, 5
1, 2, 3, 4, 5
1, 3, 4, 5
5
Aware of Social Media Social media sites you use the most
1 3, 4
1 3, 4
1 3, 4
1 3, 4, 5
1 1, 3, 4
1 1, 3, 4
1 4, 5
3, 4, 5
1 3, 4
1 4
1 2
1 1, 3, 4
1 1, 3, 4
1 1, 3, 4
1 4
2 3
1 3, 5
1 1, 2, 3, 4, 5
1 1, 3, 4, 5
1 3, 4
2 3
1 3, 4
1 1, 2, 3, 4, 5
1 5
1 3
1 1, 2, 3, 4, 5
1 3, 4, 5
1 1, 2, 3, 4, 5
1 3, 4, 5
1 3, 4, 5
1 1, 3, 4
1 3, 4
1 3, 4
1 1, 4
1 3, 4
1 3
1 4
1 3
1 3
1 4
1 4
1 1, 3, 5
1 1, 3, 4
1 2, 3, 4, 5
1 2, 3, 4
1 1, 3, 5
1 1, 3, 4, 5
1 1, 3, 4, 5
1 4
1 3, 4
1 3, 4
1 1, 3
1 4
1 1, 2, 3, 4
1 1, 2, 3, 4, 5
1 1, 2, 3, 4, 5
1 4
1 1, 3
1 1, 3
1 1, 2, 3, 4, 5
1 1, 3, 4
1 1, 3, 4, 5
1 3, 4
1 4
1 3, 4, 5
1 3
1 1, 3, 4, 5
1 1, 2, 3, 4
1 3
1 1, 3, 4
1 3
1 1, 3
1 1, 3
1 3
1 1, 3, 4
1 1
1 1, 3, 4
1 1, 3, 4
1 1, 4
1 3, 4
1 1, 3, 4, 5
1 3
1 3, 4
1 3, 4
1 1, 3, 4
1 1, 3, 4
1 1, 4
1 1, 3
Use the internet to learn about products
1
3
1
1
1
1
1
1
1
1
1
1
1
1
3
1
1
1
1
1
3
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
3
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
1
1
1
3
1
1
1
1
1
1
1
1
2
1
1
3
1
1
1
Internet site you use the most to know about a product
1
1
1
3
1
1
2
1
2
3
3
2
1
1
2
2
1
1
1
2
2
1
3
1
1
1
1
1
3
1
1
1
1
3
1
1
1
3
2
3
1
1
3
3
2
1
1
1
2
2
1
1
3
1
2
1
2
1
1
1
2
1
3
1
3
3
2
1
1
2
1
2
3
3
2
1
1
3
3
1
2
3
2
1
1
1
1
1
Factors help to learn more about brands by engaging on social media
5
4, 5
4, 5
2, 5
1, 2, 3
2, 3
3, 4, 5
1, 5
1, 4, 5
3, 5
1
1, 4, 5
1, 4
1, 4, 5
4
4
3, 5

1, 4, 5
2
1
1, 5
3
4

1
3, 5
1, 4, 5
1, 3, 4
1, 3
2, 4
1
4
1, 2, 4, 5
4, 5
5
4, 5
2
1, 5
3
1
1, 2, 4, 5
1
1, 2, 3, 4, 5
1, 2, 3
1
1, 2, 4, 5
1
1
1, 2
3
5
5
1, 2, 3, 4, 5
1
1, 2, 3, 4, 5
1, 4
1, 5
1
1
1, 4
1, 4, 5
4, 5
4
4, 5
1
1, 2, 3, 4, 5
1, 2, 3, 4
2, 4, 5
4
1
3
5
1
1
1, 4, 5
1
4
2, 4, 5
1, 3
1, 2, 5
5
2
1, 4, 5
4
1, 2
1, 4
4, 5
9. Social media influence buying decision
2
4
2
3
3
2
2
2
2
3
3
2
2
3
5
2
3
5
1
3
3
1
3
4
5
2
3
3
3
3
2
2
2
2
3
4
2
5
3
2
4
3
3
3
2
2
2
2
1
1
3
3
3
2
3
3
2
2
3
2
2
2
3
1
2
3
3
5
3
2
3
3
3
3
2
2
4
2
3
3
3
3
3
3
3
3
2
2
Products you purchased recently influenced by advertisement on social media
1
1
1
1
1
1
1
1
2
1
2
3
1
5
1
3
1
5
1
1
5
1
1
5
5
2
1
1
5
1
1
1
1
4
1
5
4
5
1
1
5
2
5
1
3
1
1
1
4
1
5
5
1
1
5
1
2
1
1
1
1
3
5
2
3
5
3
1
1
1
5
5
5
2
1
1
2
5
1
1
1
5
1
1
5
1
2
5
Gender Age range
1 3
1 3
1 3
1 3
2 2
1 3
2 3
1 2
2 2
2 2
1 3
1 2
1 2
2 2
2 2
2 2
1 3
1 2
1 3
1 2
1 3
2 2
1 3
1 3
1 3
1 1
2 3
1 2
1 2
3 2
1 2
1 2
2 2
1 2
2 2
1 3
2 2
1 2
1 2
2 2
1 2
1 2
1 3
1 3
2 2
1 2
1 2
1 3
2 2
1 2
2 2
1 3
2 3
1 2
1 2
1 2
2 2
1 3
1 3
1 3
1 3
1 3
1 2
2 2
2 2
1 2
1 3
1 3
2 3
2 2
2 3
1 3
2 3
1 3
2 2
1 3
1 2
2 2
1 3
1 3
1 3
1 2
2 2
2 2
2 3
1 3
1 3
1 3
 Column 1 Column 2
Column 1 1
Column 2 0.279471 1
Use the internet to learn about products 9. Social media influence buying decision
1 2
3 4
1 2
1 3
1 3
1 2
1 2
1 2
1 2
1 3
1 3
1 2
1 2
1 3
3 5
1 2
1 3
1 5
1 1
1 3
3 3
1 1
1 3
1 4
1 5
1 2
1 3
1 3
1 3
1 3
1 2
1 2
1 2
1 2
1 3
2 4
1 2
1 5
1 3
1 2
1 4
3 3
1 3
1 3
1 2
1 2
1 2
1 2
1 1
1 1
1 3
1 3
1 3
1 2
1 3
1 3
1 2
1 2
1 3
1 2
1 2
1 2
1 3
1 1
1 2
1 3
1 3
1 5
3 3
1 2
1 3
1 3
3 3
1 3
1 2
1 2
1 4
1 2
1 3
1 3
1 3
2 3
1 3
1 3
3 3
1 3
1 2
1 2