1

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
9. Social media influence 88 1 5 2.68 .891
buying decision
Use the internet to learn 88 1 3 1.18 .558
about products
Valid N (listwise) 88

Internet site you use the most to know about a product

Cumulative
Frequency Percent Valid Percent Percent
Valid 1 49 55.1 55.7 55.7
2 20 22.5 22.7 78.4
3 19 21.3 21.6 100.0
Total 88 98.9 100.0
Missing System 1 1.1
Total 89 100.0
 2

Use the internet to learn about products

Cumulative
Frequency Percent Valid Percent Percent
Valid 1 79 88.8 89.8 89.8
2 2 2.2 2.3 92.0
3 7 7.9 8.0 100.0
Total 88 98.9 100.0
Missing System 1 1.1
Total 89 100.0

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .279 .078 .067 .861
a. Predictors: (Constant), Use the internet to learn about products

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 5.396 1 5.396 7.286 .008b
Residual 63.695 86 .741
Total 69.091 87
a. Dependent Variable: Social media influence buying decision
b. Predictors: (Constant), Use the internet to learn about products

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.154 .216 9.980 .000
Use the internet to learn .446 .165 .279 2.699 .008
about products
a. Dependent Variable: Social media influence buying decision
 3

Factor Analysis

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .500
Bartlett's Test of Sphericity Approx. Chi-Square 6.953
df 1
Sig. .008

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 1.279 63.974 63.974 1.279 63.974 63.974
2 .721 36.026 100.000
Extraction Method: Principal Component Analysis.

Component Matrixa
Component
1
Social media influence .800
buying decision
Use the internet to learn .800
about products
Extraction Method: Principal Component
Analysis.
a. 1 components extracted.
 4

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .291a .085 .074 .857
a. Predictors: (Constant), Products you purchased recently influenced
by advertisement on social media

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 5.855 1 5.855 7.962 .006b
Residual 63.236 86 .735
Total 69.091 87
a. Dependent Variable: Social media influence buying decision
b. Predictors: (Constant), Products you purchased recently influenced by advertisement on social
media

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.326 .156 14.943 .000
Products you purchased .152 .054 .291 2.822 .006
recently influenced by
advertisement on social
media
a. Dependent Variable: Social media influence buying decision

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .500
Bartlett's Test of Sphericity Approx. Chi-Square 7.571
df 1
Sig. .006
 5

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 1.291 64.555 64.555 1.291 64.555 64.555
2 .709 35.445 100.000
Extraction Method: Principal Component Analysis.

Component Matrixa
Component
1
Social media influence .803
buying decision
Products you purchased .803
recently influenced by
advertisement on social
media
Extraction Method: Principal Component
Analysis.
a. 1 components extracted.