Part 2

Danielle Glace
 Background history
For my artist I chose a designer that I absolutely love. I am a
fashion design major so I thought it would be fitting to use a
designer as my artist. I chose Alexander McQueen. He put out
revolutionary pieces. He was known for runway style extravagant
dresses more than anything. He made a point to push the
boundaries of fashion. Putting the fears that other designers had
pertaining to consumers not wanting to buy out of the box designs
to rest. He was an english fashion designer that worked at
Givenchy, but in 2001 he left to focus on his label full time. Raking
in success by not letting any kind of hindrance prevent him from
putting his ideas out into the world.
Some of his work
 Designer’s design philosophy and signature
styles
He wanted all of this work to make his clients feel unique and innovative while feeling stylish and pushing the

boundaries, while having their money also go to good causes that helped the community. Some of the fabrics

that are heavily featured in his work include tools, to give a bold look when layered while still staying feminine

and soft. Tool dresses on his website are often paired with combat groups to give the grunge aspect and round

out the look. Pushing boundaries. McQueen did not seem to believe that different aesthetics could not mix

judging by his work. He often mixed contrasting colors and aesthetics to give a unique feel to each of his looks.

His work also seems to recently feature puffed sleeves on dresses that everyday people could wear instead of

just high end clients. The brand uses their unique mentality to put spins on everyday clothing. So that the

everyday person can go through life feeling stylish even if they are not fully comfortable with their wardrobe

being completely avant-garde.

 Some of his work

- Vogue.com
 Target consumer
group
The Target consumer group for every day is wealthy 25-45b year olds that have the
money to be able to afford such a high end brand. “Alexander McQueen is a
high-end designer brand, thus its target customers more approach those person
who have personality and especially like fashion. Its customer age range is around
20 to 50 years old due to its unique feature is more easy accept younger and
fashionable customer, whilst its graceful feature also attracted senior customers as
well. On the other hand, its main customer almost can be divided to socialite,
nobility, celebrities, and ordinary customers.” -
https://mcqproposal.wordpress.com/

Product marketing strategy (include licensing agreements)

Within the body of the presentation, include images of each

designer’s garment/accessory creations. Be sure to identify the
Some of his work