SOUTH EASTERN UNVERSITY

BACHELOR IN PROCUREMENT AND SUPPLY CHAIN MANAGEMENT

ERIC MUKOSI YAVI
REG NO. D118/0250/2018
UNIT CODE BPS 311
UNIT NAME: CUSTOMER RELATIONSHIP MANANGEMENT
TERM PAPER ASSIGNMENT
LECTURER SEDINA MUSANGO

TASK

You are a manager of a food manufacturing firm, identify the following aspects of the firm

1. Organizational assets

2. Organizational capabilities

3. Organizational competencies

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1. ORGANIZATION ASSETS

Definition, asset is any item of economic value owned by an organization -firm, especially
that can be converted into money.

Assets are not only the touchable things also business processes are considered as assets and
they are of great importance for customers, since they great value for them by interrelating a
set of action which transforms organization inputs into organization outputs.

Properties of assets

Ownership- assets represent ownership that can be tuned into cash into cash

Economic value – any asset has economic value and can be exchanged or sold

Resource -assets are resources that can be used to generate economic benefits

Classification of assets

Assets are classified into three,

1. Convertible

-Assets are classified according on how easy it is to convert them into cash

-The assets classified as either current assets or fixed assets

A). Current assets

These are assets that can be easily converted into cash within a span of year and these assets
are also known as liquid assets. Examples Cash, Cash equivalents, Short-term deposits,
Account receivable office supplies. Marketable assets

B) fixed assets

These assets are not easily and readily converted into cash and cash equivalent. they are also
referred to as long term assets or hard assets. Examples Land, Building, Equipment ,Trade
marks

2. Physical existence

Classification based on their physical existence. That is tangible or intangible

A) tangible assets

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These are assets that are owned by the organization and can be touched felt and seen
.example

Cash, Building-, Cash ,Inventory, Office supplies

B) intangible assets

These are assets that lack the physical existence like

Good will, Copyrights, Trademarks, Trade secrets, Licenses and permits

3. Usage

classifying assets according to business operation purpose and are either operating or non-
operating

a) operation assets

are assets that are required in the daily operations of the organization. examples machinery,
inventory, building, equipment, copyrights, account receivable

b) non-operating assets

are assets that are nit required in the daily organization operations but can still generate
revenue. examples, vacant land, marketable securities, short term inventories

, interest income from fixed deposit

HOW TO LAVARAGE IT ON ORGANISATIONAL ASSESTS

Use of radio frequency identification- this will help to track and provide real time information
about the organization assets

Use of video monitors- this will help to monitor the company assets to minimize tha chances
of theft and misuse

2. ORGANIZATION CAPABILITIES

Organization capabilities are what an organization does and can do and encapsulation of end-
to-end function into a abstraction that is agnostic to the underlying process and supporting
systems.

The capabilities of a company are the budding blocks of what constitutes the enterprise and
necessary to operationalize the strategic intend and achieve businesses results.

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Organizational capabilities are either soft or hard

Soft capabilities hard capabilities

Leadership Distribution

Innovation an transformation Manufacturing

Culture and change management product design and development

Categories of company capabilities

1. strategic capabilities

Strategic capabilities offer a company a competitive advantage differentiation

This can be existing capability that need to evolve or new capabilities a company need to
build.

2. core capabilities

These are capabilities that are inherent to the existence if the organization

3.context capabilities

These are capabilities that get things done for an organization .it constitute the transactional
services that typically are under the radar but surface when they do work well

4. fundamental capabilities

All the other capabilities which offer significant value, but are necessary to the functioning of
the company may be deemed fundamental or commodity capabilities

The essential strategy for fundamental is to lower the cost of operational and hence
standardization and business process outsourcing become levers of optimization.

HOW TO LAVARAGE TECHNOLOGY TO ORGANISATION CAPABILITIES

The organization may use mobile marketing- with mobile marketing the organization may increase
its capabilities by having them sent customers alerts about new product arrivals or any other
substitute product in the market

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3. ORGANIZATIONAL COMPETENCE

Organizational competence are competencies that are needed in a organization so that it can
excel and remain competitive in the market and the competencies provide an inventory of
expected behaviors, skills and attitudes which lead to successful performance of organization.
The competence of an organization deeply depends on the competence of the employees

The various types of competence

Accountability – This competency demonstrates dependability in all aspects of own work and takes
responsibility for own words and actions and can be relied upon consistently.

Adaptability – Adaptability consists of maintaining effectiveness when experiencing major changes in

work tasks or the work environment.  It involves adjusting effectively to work within new work
structures, processes, requirements, or cultures.

Aligning performance for success – It consists of focusing and guiding others in accomplishing work
objectives.

Building a successful team – This competency means use of suitable methods and a flexible inter-
personal style to help build a cohesive team, which helps in facilitating the completion of team goals.

Building of customer loyalty – This competency means meeting of customer needs effectively. It
consists of building of productive customer relationships and taking responsibility for customer
satisfaction and loyalty.

Building positive working relationships – Working relationships are built through teamwork and
collaboration. The competency consists of development and use of collaborative relationships to
facilitate the accomplishment of work goal.

Communication – Communication competency makes the employees to effectively convey clearly

information and ideas through a variety of media to individuals or groups in a manner which engages
the audience and helps them understand and retain the message. The competency helps in listening
carefully, clarifying understanding and taking into consideration different viewpoints.

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