Convert New INFOSHEET

Customers with Paid

Social Using Hootsuite
For the first time ever, the majority of
2

marketers we surveyed for our 2021

Social Trends Report said “increasing
customer acquisition” was their top
priority for social media. In fact, 73%
of marketers ranked it the No. 1 thing
they need to achieve with social.1

If you’re hustling to get new customers in the (virtual)

door, paid social is the way to go. It’s the perfect
combination of broad reach and conversion-focused
media to help you achieve your business goals—fast.

It’s even easier to track and show your return on

investment (ROI) with social ads than with organic
content, meaning it shouldn’t be quite as tough to
get a hold of that budget you’re asking for.

Find and convert new customers faster by managing

all of your social advertising campaigns across
channels using Hootsuite. And get more out of your
spend with optimization and automation options.

1 Hootsuite. Social Trends 2021 Report.

 3
BASIC BUT BRILLIANT

Increase your reach

with boosting

Already posting engaging organic content? Perfect! You can

extend the reach of your top performing posts by putting
some dollars behind them.

If you’re just dipping your toes into the paid social pool,
this is an excellent way to get started. It’s also a smart thing
to do even if you’re already running complex campaigns
because it gives you the chance to increase the reach of
something you already know is working. It can even serve
as an effective sandbox for potential ads.
 4
Power up your posts—Boost your best posts on Facebook
using Hootsuite. Choose new audiences based on location,
age, and interests and turn on Instagram placement to
have the boosted post appear there as well. You can even
set parameters so that posts that hit a certain threshold
get boosted automatically.

Bonus: Find out how to get started with Facebook boost.

Bump up your best performers—Promote your top-

performing organic LinkedIn updates as sponsored
content using Hootsuite. You can precisely target LinkedIn
audiences based on their location, interests, or details
related to their profession.

Bonus: Discover why you should pay to promote content.

 5
INTERMEDIATE BUT ACHIEVABLE

Convert new
customers with
social advertising
More than a quarter of internet users (27%) say they find
new products and brands through social ads, according
to our Digital 2020 Report.2 That makes paid social an
incredibly valuable and highly effective channel you can’t
afford to ignore if you want to bring in new customers.

Run individual social ads or kick things up a notch with

full social media advertising campaigns. Get more reach,
optimize for conversions, and get new customers to
show the value of your efforts.

2 Hootsuite and We Are Social. Digital 2020 Report.

 6
Look to your organic posts and social listening when
crafting your ads to ensure you put your dollars behind
the content most likely to land with your audience. Useful
and entertaining ads are most likely to drive purchases,
according to data from Morning Consult.3 Keep that in
mind as you plan your campaigns.

Get new customers with social ads—Easily create and test

hundreds of Facebook, Instagram, and Google Ads in minutes
(including highly engaging formats like Instagram carousel,
Instagram Stories, Facebook Messenger, and Instant Experience
ads). Run individual ads or save time by setting up campaigns
in bulk with templates using Hootsuite Ads. No more switching
tabs! Do it all from one central dashboard where you can
collaborate with your team in a matter of clicks.

Bonus: Find out how to run social media ads and get the most
out of your budget.

Target the people most likely to buy—Take advantage of

better targeting and increased measurement options available
in paid social advertising. Build custom audiences from first-
party data using Hootsuite Ads.

Bonus: Discover how to find and target your social media audience.

3 Morning Consult. 2020 Has Upended What Consumers Expect From Brands. What Does That Mean for the Holiday Season?
 7
ADVANCED BUT WORTH IT

Easily optimize and

automate your top
performing ads
More and more social marketers are embracing ads in 2021.
In fact, 60% of people we surveyed for our Social Trends
Report who already run ads intend to increase their ad
budget in 2021.4

It’s not surprising: organizations that run ads are more

confident about their social media return on investment
(ROI).5 That confidence can lead to huge wins for the social
marketing team: bigger ad budgets, more support for
employee advocacy programs, and more advanced uses of
social advertising to win new customers.

4 Hootsuite. Social Trends 2021 Report.

5 Ibid.
 8
Increase your confidence in the ROI of your social efforts
by optimizing your social ads to get the most conversions
possible for the lowest possible cost.

Get the most value from your ad spend—Don’t waste

another dollar on underperforming ads. Hootsuite Ads lets
you easily re-allocate budget from lackluster ads to the ones
that perform best , even if they’re on another platform. You
can also automatically boost budgets or start new campaigns
based on pre-set performance triggers. Plus, improve ad
performance with automatic, daily recommendations.

Bonus: Learn how to plan and execute successful social ad

campaigns with the Advanced Social Advertising
Certification Course.

Create and run more effective ads—Use first-party

data to build custom audiences for your social ads with
the Adobe Campaign integration for Hootsuite. Then,
optimize your social ads for business outcomes, like leads
and conversions, and see social metrics on cross-channel
reports with the Adobe Analytics Integration.

Bonus: Discover how you can turn social ads into a

performance channel.

Learn more about what you can achieve with Hootsuite by requesting a demo.
Ready to try it out for yourself? Pick a plan and get started.