Shine on Social by INFOSHEET

Sharing Innovative
Content Using Hootsuite
More customers than ever before are on
2

social media (4.14 billion and counting),

making it a MASSIVE opportunity for your
brand—but you have to stand out.1

Most organizations don’t.

More than two-thirds of people (68%) don’t think

brands share interesting content, says Forrester.2
That means experimentation and innovation are
key to social success in 2021.

To do it, you’ll need to understand what’s actually

happening on social media. Uncover trends using
social listening, then use those insights to create
(and share) top notch social content that increases
traffic and leads. Do it all with Hootsuite.

1 Hootsuite and We Are Social. Digital 2020 October Global Statshot Report.
2 Forrester. It’s OK To Break Up With Social Media. 2020
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BASIC BUT BRILLIANT

Publish popular
content formats
To capture—and, more importantly, keep—your
audience’s attention amongst all the noise and chaos
online, you need to use the most popular features on
the networks that matter most.

And you need to use them right.

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Turn Instagram into insta-sales—An impressive 61% of all
organizations we surveyed plan to increase their Instagram
investment in 2021.3 If you’re among them, create and schedule
highly visual (and incredibly engaging) content like carousel
posts and stories to catch your audience’s eye using Hootsuite.

Bonus: Find out how to create picture-perfect carousels.

Join the in-crowd—A whopping 70% of B2B brands we

surveyed intend to up their investment in LinkedIn in 2021.4
If you do too, save time by scheduling posts, engaging with
followers, and measuring your impact using Hootsuite.
Video gets 5x more engagement than other types of
content, so be sure to share LinkedIn videos alongside your
other content.5 Hootsuite makes it easy.

Bonus: Discover everything you need to know about

LinkedIn video.

Connect with potential customers—62% of people say

they’ve become more interested in a brand or product after
seeing it in Instagram Stories, according to Ipsos.6 That’s a
huge opportunity for your business. Schedule your Stories
posts alongside the rest of your feed in Hootsuite.

Bonus: Find out how to grow your audience using

Instagram Stories.

3 Hootsuite. Social Trends 2021 Report.

4 Ibid.
5 LinkedIn. LinkedIn Pages Best Practices.
6 Instagram and Ipsos. How to Plan for Holidays on Instagram.
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INTERMEDIATE BUT ACHIEVABLE

Glean insights with

social listening
Creativity or bust. Brands must be creative to win on
social media. And the key to that creativity is an unlikely
source: social listening.

It’s the most efficient and effective way to better

understand your audience, what they care about, and what
they want from the brands they follow. It also lets you
sneakily keep an eye on what your competitors are doing,
so you can stand out amid a vast sea of sameness.

Once you know that, you can create innovative content that
surprises and delights.
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Listen in on the conversations that matter—Set up keyword
streams for your brand name, product category, and other
important terms your customers use. Create Twitter lists
for customers, competitors, and more. View a live stream
of it all in your Hootsuite dashboard.

Bonus: Learn how to use Hootsuite streams for

social listening.

Understand how people feel about your brand—Build

growth and monitor your brand’s impact by tracking
social media sentiment, brand health, and other real-time
insights using the Talkwalker app for Hootsuite. It provides
artificial intelligence-powered analysis of over 150 million
sources, including social channels and key online media.

Bonus: Discover how to conduct a social media sentiment

analysis.

Find new content ideas with social listening—Uncover new

trends and opportunities by listening in on millions of
customer conversations happening in real time. Hootsuite
Insights, powered by Brandwatch, makes it simple.

Bonus: Find out how to incorporate social listening into your

strategic planning and day-to-day social activities.
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ADVANCED BUT WORTH IT

Curate and
share UGC
Your customers are more than just a source of revenue.
They can also be a source of great content. Whether it’s
text, images, video, or even reviews, you can turn the stuff
your audience shares about your brand into more.

User-generated content (UGC) is as good as gold to a social

media manager. And it’s not just that it makes content
sharing faster and easier.
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In fact, 77% of shoppers actually prefer customer
photos of products over professional ones, according
to data from Yotpo.7 This authenticity helps build trust
with your audience, which in turn could lead to even
more UGC. Win-win.

Replace costly content creation—Easily curate and share

user-generated content (UGC) using content finding
integrations like TINT. Not only does this make your
content creation faster and easier, it also adds authenticity
to your posts.

Bonus: Get the skinny on using UGC on social media.

7 Yotpo. New Feature: User-Generated Photos.

Learn more about what you can achieve with Hootsuite by requesting a demo.
Ready to try it out for yourself? Pick a plan and get started.