Retail market globally is highly completive and lot of retails giants is present in

the present like Walmart,

K-mart, Aldi, Tesco etc. However inspite of intense competition there is a market
dynamics and discipline
which market participant should follow and adhere too. Strategy
adopted by Walmat was clearly
monopolistic strategy where it just focused upon its own suppliers and
customers. There is a concept of
industry forum and there are existing players who are its member and business
should be conducted in
such a way to as to protect the interest of industry player by promoting to
cohesive growth. WalMart
strategy was to be the market king by killing other. It brought all the goods of the
suppliers while in turn
help the supplier to eliminate the sales force, passing the cost saving on to Wal-
Mart and WalMart used to
part a proportion of it with customer. Thus this aggressive strategy killed other
suppliers who are even
offering better quality to the market. It destroyed the industry dynamics and lot of
other shops were shut
down or acquired by other retail giant. People became jobless on one hand as
other retail merchants and
suppliers couldn’t survive in the market, although Walmart was hiring
as it was expanding with its
aggressive strategy. From the point of law it is not an illegal case as it only
infused competition. But from
ethical ground it seems to be quite unethical as the industry players and
dynamics was effected. The
chain was broken and there was a misbalanced as it was skewed towards one
hand-Walmart. Under
such situation in order to protect the industry player, local government should
come with strategy to put
cap on sourcing raw material from one supplier in order to protect the interest of
the supplier or can
impose some extra tax under such structure of bsiness.
Retail market globally is highly completive and lot of retails giants is present in
the present like Walmart,
K-mart, Aldi, Tesco etc. However inspite of intense competition there is a market
dynamics and discipline
which market participant should follow and adhere too. Strategy
adopted by Walmat was clearly
monopolistic strategy where it just focused upon its own suppliers and
customers. There is a concept of
industry forum and there are existing players who are its member and business
should be conducted in
such a way to as to protect the interest of industry player by promoting to
cohesive growth. WalMart
strategy was to be the market king by killing other. It brought all the goods of the
suppliers while in turn
help the supplier to eliminate the sales force, passing the cost saving on to Wal-
Mart and WalMart used to
part a proportion of it with customer. Thus this aggressive strategy killed other
suppliers who are even
offering better quality to the market. It destroyed the industry dynamics and lot of
other shops were shut
down or acquired by other retail giant. People became jobless on one hand as
other retail merchants and
suppliers couldn’t survive in the market, although Walmart was hiring
as it was expanding with its
aggressive strategy. From the point of law it is not an illegal case as it only
infused competition. But from
ethical ground it seems to be quite unethical as the industry players and
dynamics was effected. The
chain was broken and there was a misbalanced as it was skewed towards one
hand-Walmart. Under
such situation in order to protect the industry player, local government should
come with strategy to put
cap on sourcing raw material from one supplier in order to protect the interest of
the supplier or can
impose some extra tax under such structure of bsiness.