Team Beer Pressure!

ICON | Beer in Mind | WoS

Is BY at the pint of no return?

Problem definition Proposed approach

Temporarily closed 1 BY needs to analyse profitability to identify opportunities

BY has been temporarily closed due to lockdown. This Dine –In Delivery Indoor hall
has impacted both online and offline revenue
Revenue Customers are BY ha been No foreseeable
unwilling to dine closed with no events in the
in public places online deliveries future

Customer Trust Fixed cost Alcohol cost Food cost

Even after lockdown is relaxed, BY is not sure of Cost Salary & rent Management of Issues related to
incurred with no beer stock procurement &
regaining its customer base & maintaining profitability
revenue unpredictable supply chain

2 BY must strive to survive the next 4-6 months, as post

COVID there would be opportunity to acquire market of
shut-down restaurants (estimated to be ~35%)
Unpredictable environment
3 BY must diversify its offering across multiple dimension to
Uncertainty of virus spread requires a holistic strategy
ensure survival in the W-shaped recovery scenario
incorporating various scenarios
Fear not, beer is here!
Timeline Feasibility Competition

Work from Bar

Shift your workspace to the BY open bar Nov’20 High Medium
Diversify
Rent a Tent
Social distance others, and be close to your loved ones Nov’20 High Low

Pub at Home
Be your own bartender with BY’s DIY cocktail kits Oct’20 Medium Low
New products
Immunity booster cocktails
Drink well, be well Oct’20 Low Low

I AM B
Buy a beer in advance, hear the tales from your alums Oct’20 High Low
Online
presence
CarlSbaR
Be a beer-hero! Buy now to send a meal Oct’20 Low

Restart food delivery

Experimental and homely – we deliver all! Sep’20 High High
Reboot
Prepare for Contactless Dining
BY’s trained staff & lean operations for your safety! Sep’20 High High

Oktoberfest initiatives (virtual)

Beer is the Impact!

21.3 L
15.4 L
13.6 L
5.4 L
7L
2.9 L PBIT -0.7 L 3.4 L
2.2 L
Revenue Revenue PBIT Revenue PBIT Revenue PBIT Revenue PBIT
-6.1 L

Sep 20 Oct 20 Nov 20 Dec 20 Mar 21

Restart food delivery Pub at Home Work from Bar

Prepare for I AM B Rent a Tent

Contactless Dining Sustainable Brewing
CarlSbaR

Immunity booster
cocktails
Thank you!