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A Sample Digital Printing Shop Business

Plan Template
Are you about starting a digital print shop? If YES, here is a complete sample digital
printing business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a print shop. We also took it
further by analyzing and drafting a sample print shop marketing plan template backed up by
actionable guerrilla marketing ideas for print shops. So let’s proceed to the business planning
section.

Why Start a Print Shop?

Starting a business comes cheap to some people while to some other people it is indeed a
herculean task; a task that needs serious consideration and contemplation. If you fall amongst the
later and you truly want to become your own boss, then one of the many businesses that you can
launch with little stress is to open a printing shop.

Printing shop business does pretty well if it is properly located in the right location. It has been
 proven over and over again that a printing hubs and commercial centers are indeed a thriving
location for a printing shop. This is the reason why any entrepreneur who is interested in starting
a printing shop business will be willing to pay much to locate the business in any of the locations
stated above.

All you have to do to make success out of this business is to ensure that you locate the business
in the right location, equip your shop with the latest printing and photocopying machines, and of
course good customer care and excellent job outputs.

If you are sure this type of business is what you truly want to do after you must have conducted
your feasibility studies and market research, then the next step to follow is to write a good


 business plan. Below is a sample printing shop business plan template that will help you
successfully write yours without much stress;
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A Sample Digital Printing Shop Business Plan Template
 Industry Overview
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Operators in the printing industry mainly print on paper, textile p roducts, metal, glass, plastic and
other materials, excluding fabric. Printing shops engage in a variety of printing processes which
include lithographic, gravure, screen, flexographic, digital and l etterpress. It is important to state

that this industry does not include publishers that also perform printing, no r does it comprise
companies that perform pre-press or post –  press services without traditional printing.
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A close study of the Printing industry shows that the industry has been struggling over the last
half a decade due to the fact that digital products and services have increasingly displaced
traditional printed materials. Printers were historically central to both publishing and advertising;
though, over the past 20 years, rapid technological change has toppled both markets and sent the
industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital
media replaces traditional paper products. In the interim, profit margins are expected to slightly
increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the
world. Statistics has it that in the United States of America alone the industry rakes in a
whooping sum of $86 billion annually. There are about 48,698 registered and licensed printing
shops scattered all across the length and breadth of the United States and they are responsible for
employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is
important to state that the establishments with the dominant market share in the printing industry
in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles
have continued over the past five years as digital products and services have increasingly
displaced traditional printed materials. Printers were historically central to both publishing and
advertising, yet over the past two decades, rapid technological change has upended both markets
and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms
has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid
this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the
five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to
learn the trade. The truth is that the technology and processes involve in this line of business is
one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to
come in and build a successful business. But they must first and foremost ensure that they
conduct thorough feasibility studies and market survey before situating the business in any
location. This is very important because if this type of business is better located in an area that
has available market for its services.

Digital Printing Shop Business Plan –   Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have
 been able to secure a standard and well –  positioned office facility in a busy business district in
Los Angeles –  California. We are a world class printing compan y that is set to compete in the

highly competitive printing industry not only in the United States market, but also in the global
market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such
as commercial lithographic printing, commercial gravure printing, commercial flexographic
 printing, commercial screen printing. Quick printing, digital printing, manifold business forms
 printing, book printing, blank book, loose-leaf binders and devices and other related printing
services.

Our business goal is to become one of the leading printing companies in the United States and
we will make sure that every printing job that leaves our printing press can favorable compete
with the best in the industry.

Our workers are going to be selected from a pool of talented and highly creative professional
 printers in and around Los Angeles –  California and also from any part of the United States as
the business grows. We will make sure that we take all the members of our workforce through
the required trainings that will position them to meet the ex pectation of the company and to
compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we
do will be guided by our values and professional ethics. We will ensure that we hold ourselves
accountable to the highest standards by delivering excellent and neat jobs and also meeting our
client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning
a living, and living in our world, for our partners, employees and for our clients.

F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr.
Felix F. Robin and his immediate family members. F.F Robin studied Printing Technology from
Illinois Institute of Technology and he has well over 10 years of hands on experience working
with one of the leading printing companies in the United States of America. He will be bringing
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his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national
 brand.

Our Product and Services

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

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the
Printing industry. We want to compete favorably with the leading printing companies in the

What is Scribd?
United States of America which is why we have but in place a competent quality assurance team
that will ensure that all our printing jobs and other related printing services rendered meet and
even surpass our customers’ expectations and match –  up with international best practices.

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 Commercial lithographic printing
 Commercial gravure printing
 Commercial flexographic printing
 Commercial screen printing
 Quick printing
 Digital printing
 Manifold business forms printing
 Book printing
 Blank book, loose-leaf binders and devices
 Other related printing services

Our Vision Statement

Our vision is to establish a standard and world class printing company whose services and brand
will not only be accepted in Los Angeles –  California but also throughout the United States of
America and the global market.

 Our Mission Statement

Our mission is to build a world class printing company that will be known to execute top notch
 printing projects and to become the number one choice for branding, advertising and promotion
agencies and other stake holder in the industry. We want to build a printing company that can
favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los
Angeles –  California, but hope to grow big in order to compete favorably with leading printing
companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture
of the kind of world class business we want to own. This is why we are committed to only hire
the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified,
hardworking, creative, customer centric and are ready to work to help us build a prosperous
 business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made av ailable to all our senior
management staff and it will be based on their performance for a period of five years or more as
agreed by the board of trustees of the company. In view of the above, we have decided to hire
qualified and competent hands to occupy the following positions;

 Chief Executive Officer

 Creative Director
 Human Resources and Admin Manager

 Sales and Marketing Executive

 Accountant
 Printing Machine Operators
 Client Service Executive

Roles and Responsibilities

Chief Executive Officer –  CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
 providing educational opportunities.
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction –  i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization.

Creative Director:

 Serves as project manager of the organization; works directly with employees

 Responsible for designing and approving concepts for printing of materials for client
 Develops strategic plan by studying technological and financial opportunities; presenting
assumptions; recommending objectives.
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 Accomplishes subsidiary objectives by establishing plans, budgets, and results
measurements; allocating resources; reviewing progress; making mid-course corrections.
 Coordinates efforts by establishing procurement, production, marketing, field, and
technical services policies and practices; coordinating actions with corporate staff.


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Builds company image by collaborating with customers, government, co mmunity
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Maintains quality service by establishing and enforcing organization standards.

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

 Maintains professional and technical knowledge by attending educational workshops;

reviewing professional publications / journals; establishing personal networks;
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 benchmarking state-of-the-art practices; participating in professional societies.
 Makes certain that production and development department perform efficiently,
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Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Designs job descriptions with KPI to drive performance management for clients
 Regularly hold meetings with key stakeholders to review the effectiveness of HR
Policies, Procedures and Processes
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Updates job knowledge by participating in educational opportunities; reading
 professional publications; maintaining personal networks; participating in professional
organizations.
 Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data
generated by customer
 Identifies development opportunities; follows up on development leads and contacts;
 participates in the structuring and financing of projects; assures the completion of
development projects.
 Writes winning proposal documents, negotiate fees and rates in line with organizations’
 policy
 Responsible for handling business research, market surveys and feasibility studies for
clients
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Creates new markets cum businesses for the organization
 Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.

 Responsible for financial forecasting and risks analysis.

 Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
 Serves as internal auditor for F.F Robin & Sons® Printing™, LLC

Printing Machine Operators

 In charge of handling commercial lithographic printing, commercial gravure printing,

commercial flexographic printing, commercial screen printing. Quick printing, digital
 printing manifold business forms printing, book printing, blank book, loose-leaf binders
and devices and other related printing services.
 Liaises with clients to determine their requirement and budget
 Working to a brief, which details what the space will be used for, and finding out the
client’s personal ideas and requirements
 Responsible for creating patterns and operating printing machines cum equipment
 Responsible for developing detailed designs and choosing materials
 Responsible for preparing drafts or material based on an agreement brief.
 Researches and advices the organization on style, genre and other trendy info as it relates
to printing et al.

Client Service Executive

 Welcomes clients and visitors by greeting them in person or on the telephone; answering
or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone ) provides the
client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
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interest in the company’s products and services
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Manages administrative duties assigned by the HR manager in an effective and timely
manner

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 Consistently stays abreast of any new information on the organizations’ products,
 promotional campaigns etc. to ensure accurate and helpful information is supplied to
 potential clients when they make enquiries
Receives parcels / documents for the company
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

 Distributes mails in the organization

 Handles any other duties as assigned by the human resources and admin manager.

Print Shop Business Plan –  SWOT Analysis

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We know that if a proper SWOT analysis is conducted for our business, we will be able to
 position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of
 business consulting and structuring to assist our organization in building a well –  structured
 printing business that can favorably compete in the highly competitive printing industry in the
United States and the world at large.

Part of what the team of business consultant did was to work with the management of our
organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a
summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin &
Sons® Printing™, LLC;

 Strength:

Our core strength lies in the power of our team; our workforce. We have a team of creative and
highly proficient professional printers, a team with excellent qualifications and experience in
various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff
members, we have some of the latest and efficient printing machines and equipment and of
course our work output and services will be guided by international best practices in the industry.

 Weakness:

As a new printing company in Los Angeles –  California, it might take some time for our
organization to break into the market and gain acceptance especially from the government and
other high profile clients in the already saturated and highly competitive printing and industry;
that is perhaps our major weakness. Another weakness is that we may not have the required cash
to promote our business the way we would want to.

 Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive
considering the number of individuals and corporate organizations that would need the services
of standard printing companies. As a standard printing company, we are ready to take advantage
of any opportunity that is available in the industry.

 Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and
rapid prototyping services company in same location where our target market exists and who

may want to adopt same business model like us. We are not ruling out the fact that unfavorable
government policy can also affect our business.

Print Shop Business Plan –  MARKET ANALYSIS

 Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a
decade due to the fact that digital products and services have increasingly displaced traditional
 printed materials. Printers were historically central to both publishing and advertising; though,
over the past 20 years, rapid technological change has toppled both markets and sent the industry
into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital
media replaces traditional paper products. In the interim, profit margins are expected to slightly
increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing industry over time has experienced rapid growth and this is due to rapid
technological advancements, falling costs and new uses for printing technology. Going forward,
the demand for printing service and of course the revenue generated is projected to increase
rapidly. As a printing company with the aspiration to favorably compete in the industry, you are
expected to keep tab with new trends and products that are always coming up in the industry.

It is important to state that in recent time, for a printing compan y to continue to stay in business
and grow, they must continue to come up with highly creative design and concepts and also
engage in other printing related services.

 Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate
and individual clients who cannot successfully carry out promotions and branding of their 
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 products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and

 Useful 
 branding agencies, and religious organizations et al. This will give us several options to generate
revenue for our company. Not useful
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In view of that, we have created strategies that will enable us reach out to various corporate
organizations and individual who we know can’t afford to do without our services. We have
conducted our market research and survey and we will ensure that all our printing services are
well accepted in the market place.
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 Blue Chips Companies
 Corporate Organizations
 Manufacturers and Distributors
 Real Estate Owners, Developers, and Contractors
 Research and Development Companies
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)
 Hotels
 Celebrities, Politicians, Public Figures and Public Speakers
 Sport Organizations
 Religious Organizations
 Political Parties
 Television Stations
 Printing Press (Publishing Houses) and Authors
 Branding and Advertising agencies
 Aspiring celebrities
 Entrepreneurs and Start –  Ups

Our Competitive Advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to
 be highly creative and come up with appealing designs and concepts and very neat jobs in order
to survive in the industry. The printing industry is indeed a profitable and at the same time a
highly competitive industry; it enjoys strong demand as organizations and individuals continue to
 print materials for promotional purposes. Clients will only hire your services if they know that
they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not
only expected to be able to deliver consistent and highly creative designs, but you must be able
to meet set targets. No one would want to continue to hire your services if don’t always meet up
with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of
creative and highly proficient professional printers, a team with excellent q ualifications and
experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other
support staff members, we have some of the latest and efficient printing machines and equipment
and of course our work output and services will be guided by international best practices in the
industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the
 best within our category (startups printing companies in the United States) in the industry. It will
enable them to be more than willing to build the business with us and help deliver our set goals
and achieve all our business aims and objectives.

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 Useful
Print Shop Business Plan  –   SALES AND MARKETING STRATEGY  Not useful
What is Scribd?We are not ignorant of the fact that there are stiffer competitions in the printing industry; there
are loads of printing shops and even 3D printing and rapid prototyping services companies
 jostling for contracts; which is why we have been able to hire some of the best marketing experts

to handle our sales and marketing.
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 Quick printing
 Digital printing
 Manifold business forms printing
 Book printing
 Blank book, loose-leaf binders and devices
 Other related printing services

Sales Forecast

One thing is certain, there would always be corporate organization and individual who would
need the services of printing companies whenever they have to conduct promotions and branding
and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first six
month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. The
sales projections are based on information gathered on the field and some assumptions that are
 peculiar to similar startups in Los Angeles –  California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the
location of our business and of course the wide range of our printing services and target market;

 First Fiscal Year-: $250,000

 Second Fiscal Year-: $400,000
 Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and there won’t be any major competitor
offering same printing services or even 3D printing and rapid prototyping services as we do
within same location. Please note that the above projection might be lower and at the same time
it might be higher.

 Our Pricing Structure

If you are conversant with the printing industry or even the 3D printing and rapid prototyping
services industry, you will realize that the pricing structure ranges from fixed price rate to per
square foot billing and even to the quantity of materials to be printed on. Almost all companies
adopt all the available pricing system as it applies to the quantity of the job or project they are
expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in
the industry but we will ensure that we keep the prices of our services a little below the average
market rate for all of our customers by keeping our overhead low and by collecting payment in

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advance from corporate organizations who would hire our services to help them print on their
 promotional materials. In addition, we will also offer special discounted rates to all our
Not useful
What is Scribd?customers at regular intervals.

We are aware that there are some one-off printing services jobs or government contracts which
are always lucrative; we will ensure that we abide by the pricing model that is expected from
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