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Profile:
Graphics and Printing Solution
and market acceptance of new and enhanced products. The life cycles of
the products and services are difficult to predict because the market for the
The name TGPS was adopted three years ago to represent T “Trio” the
three business partners who owns the company and GPS stands for
graphics and printing solution.The company makes its basic properties like
and can pay over the counter, purchase requests, Credit card and check.
Marketing
Plan:
Industry Trends
The graphic and printing industry involves the production and distribution
positions based on the number of products that they release. The major
The growth of the Internet, the proliferation of advanced digital media and
Industry sources report that digital graphic design and printing products
increased to 30% of the total graphic market during the first half of 2014,
and project that the digital picture segment will represent approximately
The company intends to become a leading supplier of graphic design and printing
services as well as media and entertainment products over the internet or store. The
company generates revenues primarily through selling products and services. The
company plans to develop more than 400 graphic and printing products per month. It will
also buy the exclusive rights for more than 800 graphic and printing products.
The internet and mobile technology now make it economically feasible for graphic stores
purchase at any time. Sophisticated online search tools permit consumers to identify and
Images used for printing need to be relatively simple. Staff in shop will have the capability
to produce a digitized sample of the approved image and even a physical sample for final
approval by the customer to ensure expectations are met. Any product the customer can
think of will be print in a best way. Custom images can directly print onto any type of
Graphic design services can be targeted to a wide variety of clients such as marketing
managers, business owners, CEOs, PR departments and students, just about anyone
who uses visual media to communicate, persuade, or sell to others. Some of the largest
buyers of design services are big corporations with marketing departments who create
many programs and have substantial budgets. In these types of companies, you often
deal with a marketing professional of some sort; for example, the VP of marketing or a
marketing manager. In fact, many large companies may have more than one division with
more than one marketing manager. It’s like having many clients in one location. These
businesses can represent a one-stop shop for your business. As a result, some designers
never have to market or advertise to individuals outside of one company. Many midsized
businesses also have marketing managers who use design services. These individuals
often don’t have the internal staff to help support their departments, so they regularly use
the services of outside designers. Depending on the size and structure of the company
you service, you may never deal with a marketing person. Instead, you might deal with
the actual owner, a business partner, or even the VP of sales. It all depends on the type
of company it is and the business structure they have. Most often you will be dealing with
This only covers those who use design to advertise and market. There are many other
buyers of design services who use graphic design as part of their final product; for
products are also great potential customers for your graphic design business.
Competitive Analysis
The company currently faces measurable competition from other media production and
internet distribution companies. The local industry is comprised of a few large, well-known
companies, several mid-sized companies like this company, and many relatively small
services. Competition might come from the use of existing technologies and from the
Currently, the closest graphic design and printing press is two kilometers away from our
intended location in Salazar St. Trio Graphic and Printing Solution will give a better
However, there are four printing press, near the area. But they didn’t offer a graphic
design service, but we still consider them as a competitor because they give a lower price
in printing.
The company believes that the products and services are not easily substitutable with
the products of the competitors due to the level of technology, but nonetheless the
Promotion
This were the one of the most effective strategies for building up the
Giveaways to those person that has a huge influence in the social media
industry without asking them to buy it instead just promote to their own
quality and expensive service. This will also include sending them brief
information about the new business with any special offers and
Place
making it accessible for customers who may visit directly from the city. It
the building reflects the small design and multi-media studio image. The
company building located on first floor while the studio located at the
second floor and has an advantage of being able to live/ work from home.
Has good natural light and the exit is marked. Stairs leading to premises
have handrails. There are fire hoses and extinguishers centrally located
or Internet.
Distribution/sales can be conducted by customers will pick up from the store or hand
3D models and Logos will be sent electronically over internet with hardcopy sent by mail
or hand delivered. Websites will be uploaded to internet via the computer and maintained
onsite. Invitations will be printed both onsite and offsite depending on quality.
Price
The company will lean on 30% discount pricing as part of product promotions, which are
generally used for increasing traffic and attracting new customers. This discounted pricing
draws attention to the product and can be used as a hook to bring in customers who will
potentially purchase other items. During Seasonal changes and Occasions companies
Psychological pricing: instead of 200 php each printing of t-shirt its only a 199 php only
cause marketers use psychological pricing that encourages consumer to buy products
based on emotions rather than on common-sense logic. We're dropping our price to
compete with competitors who've seen our success and entered the market with an
efficient price. I'd like to get graphics and printing solution into the hands of new buyers
who can then see the difference between Trio Company and our imitators. This price
won't last forever, but for a limited time I'm going to not only meet but beat the low prices
of our imitators.
Bundle pricing: every 250 items of printing service there is a 3% discount and freebies
and so on. While in graphic designing every 10 requested orders of design only there is
Customer service is also expected to be very high. Customers want to be walked through
the selection, to make sure they make the perfect choice. Customers expecting rush jobs
are on the rise. Trio Company will have a head start on other printing machineries. Since
Trio Company is already accustomed to providing this high service level and meeting
quick tum around times, it will have a competitive advantage in this area. Customers want
lots of options, but not so many that it makes the decision difficult. Trio Company offers
many options and backs those options up by providing consultants to help the customer
find the best fit. The graphic design team also makes customization easier, with
capabilities to create designs from scratch instead of working from stock designs. We will
strive to make the customization as customer friendly and accurate as possible. There
are no stock designs used, and each product is one of a kind. Consultants and graphic
designers will work together to offer custom solutions to meet any needs expressed by
customers in their designs. Trio takes pride in its trained consultants and encourages
customers to use them as a resource. Multiple proofs in PDF format are sent through
online or they can personally go to the store and the customer can detailing any changes
that are made during the process and to confirm the final design before production
The day to day operations of our graphics and printing solution business include a focus
We understand that the purpose of a graphic and printing solution business is to allow
those in our community to have easy and better life, and we remain focused on using our
machineries and latest technology to sustain a variety of designs to our new and regular
client. To this end, a big part of our operations plan is to continue to attract customers in
We have found that 3d designs is a huge selling point in the graphics and printing
business, and we intend to use drawing power of popular local and national graphics
designers to bring new customers to our doors. We have, for instance, established
We feel that these relationships are mutually beneficial, providing new funds for the latest
and fastest machines at the same time providing our customers with the best service at
Special contests are another big part our operations plan, and we intend to fully exploit
printed items to the customer. Later, after three years we will add
operators.
Owners
Manager
following:
• The Trio company will have an annual revenue growth rate of 16% per
year.
• The Owner will acquire 3,500,000 php in BPI debt funds to develop the
business.
Balance Sheet
The company expects that the graphic and printing industry is undergoing
platforms.
essential. This is the chance for new businesses with innovative ideas
Service and technology are factors that can earn a competitive edge. For
expand the product offerings. Service is very important. This will secure customer loyalty
and optimize profitability in a market that is very competitive. The expected costs for
additional services activities are between 5% to 10%. On the other hand, the expected
additional growth rates due to new services activities are between 8% and 12%.
The distribution is based on its own online platform. The number of graphic design
templates must be between 100 and 250 to meet the requirements of the customers.
Graphics and Printing Company will be successful. This business plan has concrete
target. We want customer to happy in our business. We want reader to known real in
Trio Graphics and Printing Solution seeks to offer its customers a set of
enforcing its brand image and association with top quality products.
additions will differentiate TGPS from its competitors and other print
The company also develops graphic design and printing products for
private and business customers. It also provides a source for legal and
online or can visit in the shop from different categories. The pricing
development and product sales. The revenues of the first year are
between and ₱3.5 Million to ₱4.0 Million. The goal of this start-up is
choosing the right strategy. The TGPS will provide people with
operational
competencies. A particular focus in this case is the further utilization of existing knowledge
in the area of screen design, online marketing, web development and different printing
solutions. Given the success to date, an existing network of independent contractors and
the thought-out strategy of the owners is to assume that TGPS will establish itself well