Minimum order value

It depends on the client’s needs. Sometimes the clients want the whole package, especially when

it’s a new company. Otherwise the companies who are operating in the market demand M.O.V.

The minimum we could do for our clients is to run a press release or to plug them in a broadcast

opportunity, etc. If we talk about Press Release, A press release, news release, media release,

press statement or video release is an official statement delivered to members of the news media

for the purpose of providing information, an official statement, or making an announcement. A

press release is traditionally composed of nine structural elements. Press Release are important as

it effectively is to focus on newsworthy events. It is basically great for sharing timely, relevant

news such as an event, a product release or a website launch. Mainly used by public relations

specialists, press releases are written to gain free publicity and contain enough information

required to write a compelling news story.

Whereas The term 'broadcast media' covers a wide spectrum of different communication

methods such as television, radio, newspapers, magazines and any other materials supplied by

the media and press. The broadcasting media provides valuable information, for example

speeches, documentaries, interviews, advertisements, daily news, financial markets and much

more. The latest (newest/most up-to-date) information can be found here. The mass media and

their broadcasters form an important and influential bridge, a crucial channel, between

Government and people. As well, they provide lines of communication between the peoples of

the societies they serve, and peoples of different societies.

Criteria for recruiting Employees

We just interview young dynamics students, who are willing to show their skills, creativity and

are passionate about working. Normally we prefer students who have their media, marketing or

PR background. Otherwise the students who are good in writing and communication skills. Some

of the requirements are mentioned below,

Requirements:

 Background of journalism, PR, marketing or related field.

 Good written and verbal communication skills.

 Knowledge of PR mediums

 Experience working with bloggers

 Ability to pitch to media.

 Knowledge of consumer marketing.

 An ability to work on big strategy plans as well as day-to-day tasks.

 Knowledge of consumer marketing.

 Ability to think both creatively and strategically.

 Ability to run PR campaigns that deliver measurable results and meet objectives.

 Understanding of social media.

 Project and budget management skills.

 Responds well under pressure with strict time limit.

Mediums to raise awareness for clients

We do 360 degrees PR for our clients but some of the cases we also use tailored made specific

PR tools for them. Since not all the companies prefer 360 degrees PR. We use a variety of media

in order to create awareness among consumers for our client from Print to electronic and

broadcast to social media as well as digital PR. The advantage of a 360-degree digital PR firm is

that they can provide clients with a full spectrum of services. A lot of digital agencies are strong

in development or in marketing, but it’s rare to find an agency that can successfully offer both. In

addition, strategy and design are at the core of everything they do.A 360-degree digital solutions

agency spends a lot of time maintaining a 360-degree lookout for the latest technology. With

eyes everywhere, trends are spotted and creativity is kept alive. Such agencies ensure clients

continue turning on their 360-degree axis. Taking such a 360-degree stance in life is important to

survive and thrive in the digital world. If you want to progress in this digital world, you need a

one-stop, 360-degree digital solutions agency. The concept of a 360 degree marketing plan refers

to a marketing campaign that reaches customers at all possible points of contact. Successfully

putting together such a plan is important because it enables you to maximize the chances of

finding new potential customers and engaging them in a wide variety of ways.

Print media is one of the oldest and basic forms of communication. It includes newspapers,

weeklies, magazines, monthlies, banners & graphics, posters and other forms of printed material.

The contribution of print media in providing information and transfer of knowledge is

remarkable.

Electronic media is media that uses electromechanical device to access the content. This is in

similar to social media, which now-a-days are most often created electronically.
Social media are interactive computer-mediated technologies that facilitate the creation and

sharing of information, ideas, career interests and other forms of expression via virtual

communities and networks. E.g Facebook, Instagram & Snapchat

These are the few mediums that are used among the Latitude firm in order to promote the brand.

The companies can choose among these mediums according to their requirements of a product

campaigns but we do suggests what’s best for the company.