Recent trends

in Marketing
Where should
you focus?

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Which tactic will give your
business the biggest
commercial benefits in 2014?
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1. Content marketing
2. Conversion rate optimisation
3. Mobile marketing
4. Search marketing (SEO and PPC)
5. Social media marketing

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22 Trends and recommendations structured around RACE Planning
http://bit.ly/smartgraphics

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Do you need a defined digital
strategy or plan?

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Strategy: a tale of two airlines

Source: Corporate site pages 2012/2013

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Show your commitment to digital
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‘Digital by Default’

Digital DNA

Digital First

Digital by Design

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A vision for improvement
processes

Dell Analytics case study

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Technique: Personas &
Customer journey mapping

Source: Boston Consulting Group

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Improving Reach

Key Trends
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Increased micro-targeting options
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Mobile targeting
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Engagement through Visual Apps
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Quality SEO signals

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What’s most effective for
Acquisition?

Source: Smart Insights DMA Research

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 REACH

Selecting the best communications mix

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Trend 8. Engagement through visual apps + content
Source: http://bit.ly/smartstatistics
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The Content marketing /
engagement challenge

Slideshare: Doug Kessler - Crap. The Content Marketing Deluge.

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Trend 12. Investment in Outreach and Partnership

http://bit.ly/smartoutreac

http://traackr.com/faces-of-influence/

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Personal Branding
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Have your Website .

Be on Face Book , Linked In ,Twitter
Start Bloging
Have page on You tube – up load your Video
Resume

-------- Market yourself

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