AVE Composite Reliability R Square

Buying Pattern 0.5273 0.8469 0.5712

Electric Word of Mouth 0.4187 0.7749 0
Satisfaction 0.5456 0.8559 0.0454
Social Media 0.4165 0.7705 0

Buying Pattern Electric Word of Mouth Satisfaction

Buying Pattern 0.73 0.00 0.00
Electric Word of Mouth 0.59 0.65 0.00
Satisfaction 0.13 0.21 0.74
Social Media 0.66 0.39 0.07
Cronbachs Alpha Communality Redundancy
0.7737 0.5273 0.1634
0.6327 0.4187 0
0.8132 0.5456 0.0165
0.6322 0.4165 0

Social Media
0.00
0.00
0.00
0.65