45) c o n s i s t s of the factors that have an mpact on the definition of the marketing

research problem., including past ntormation and 1orecasts, rEsources and constrainis or the tirm,
objectives of the decision maker, buyer behavior, Iegal environiment, economc environiment, and

marketing and technological skills of the firm.

A) The approach to the problem
B) Research design
C) The environmental context of the problem
D) Problem definition
Answer:
Diff: 2 Page Ref: 43
LO:

46) Many factors have an impact on the definition of the marketing research problem. These
1actors encompass he environmental context of the problem. Which of the tollowing is mot one
of the factors?
A) marketing and technological skills of the firn
B) objectives
C) past intormation and forecasts pertaining to the industry and the fim
D) political environment
Answer: D
Diff: 2 Page Ref: 43
LO:

47) To formulate a marketing research problem of appropriate scope, it is necessary to take into
account both the resources available, such as money and research skills, and the constraints o
the organization, such as cost and ime. These considerations refer to which of the factors related
the of the problem?
environmental
toA) resources context
and constraints
B) buyer behavior
C) legal environment
D) economic environment
Answer:. A
Dif: 1 Page Ref: 44
LO: 3

48) Media consumption behavior and response to promotions, price sensitivity. and retail outlets
pauronizea are 1actors that should be considered in th _component of u
context of the problem.
vironmental
A) objectives
C legal
B) "Oenviront
nmen
D buver onment

yDev lor
Answer Page Ref: 45
LO:

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