4nterviews

Becusewith
ol potential diticulties when secking advice from experts, it is best to
experts when conducting marketing research_
use

A) for industrial fims

B) for products of a technical nature
C) in situations where little intormation is available irom other sources
D) all of the above
Answer: I
Dill: 3 Page Ref 40
AACSB: Communication
LO : :2

42) Which of the lollowing statements about secondary data ix true?

A) Secondary dataatarehand.
originated by the researcher for the specifie purpose of addressing the
research problem
5Sccondiary data are an economical and quick source of backgroundintormation
C) Primary data should not be collected until the available secondary data have been fully

analyzed.
D) Both B and C are true.

Answer:
Dif Page Ref: 41
LO::2

is an unstructured, exploratory research methodology based on small samples

inlended to provide insight and understanding of the problem setting.

A) Primary rescarch
B) Qualitative research
C) Secondary research
D)Quantitative research
Answer: B
2 Page Ref: 41-42
Dil
2

4). S mot a
qualitative research technique.
A) Depth interview
B)Word association
C) Focus group
D)Conclusive research

Answer
Dif 2 Page Ref 41-*
LO: 2

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