Department Copy: 2021-22 / Term-I (SEM-II) / ISE-I

ShramaSadhana Bombay Trust’s

COLLEGE OF ENGINEERING AND TECHNOLOGY
BAMBHORI, POST BOX NO.94, JALGAON – 425001.(M.S.)
Department of Business Administration (M.B.A.)
Subject : 405B Marketing Research and Business Analytics ISE :I
Faculty : Ashwini T Devarale Marks : 10
Academic Year : 2021-22 (Term-II) Time : 1 Hours
Instructions to the candidate:
1. There is no negative marking and each question carries 1 mark.
2. Attempt ALL QUESTIONS Compulsorily.
3. Maximum marks are 60 and Minimum passing are 24.
4. Total obtained marks (Out of 60) will be scaled down to 10 by dividing 6.
Section-I: Unit-I
Marks: 05 CO 1, Understand, Associated PO1, PSO8
Course Outcome Student should be able to Discuss application of marketing research in business organizations.

Q.1] Attempt all questions.

Sr. No. Question
What is the name of the conceptual framework in which the research is carried out?
A) Research hypothesis
1) B) Synopsis of Research
C) Research paradigm
D) Research design
In a local market, which one of the following is not likely to be sold?
A) Meat
2) B) Fruits
C) Transformers (electric)
D) Grocery items
Marketing research helps the firm acquire a better understanding of the consumer;
A) Their needs
3) B) The competition
C) The share of competitors
D) All of the above
Following which are the benefits of Marketing research
A) Reduction of risk in marketing decisions
4) B) Production of new products
C) Minimization of cost
D) All of the above
The following supplies marketing information to management decision making.
A) Management information system
5) B) Marketing research
C) Research Organization
D) None of the above
Problem analysis is the job of
A) Management information system
6) B) Marketing research
C) Both (A) and (B)
D) None of the above

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 Marketing is a process that creates, communicates and delivers.
A) Services to customers
7) B) Products to customers
C) Value to customers
D) Materialistic benefits to the customer
Our marketing mechanism is deemed successful only if –
A) We get money from him
8) B) Customer is fully satisfied by our products and services
C) We can sell more than our competitors
D) We can make more profit than our competitors
What are the two types of research data?
A) Predictive and quantitative
9) B) Primary and Secondary
C) Qualitative and quantitative
D) Qualitative and predictive
Marketing Research helps in...........
A) Identification of problem
10) B) Solution of Problem
C) Both (a) & (b)
D) Beautification of the problem
Which of the following activities are not covered by the marketing research?
A) Pricing policies
11) B) Promotional policies
C) Distribution Policies
D) Primitive policies
The first step in the marketing research is to ........
A) Define the problem and research objectives
12) B) Develop the research plan
C) Preparation of advertisement copy
D) Collect the information
Research on distribution policies does not include
A) Inventory control
13) B) Transport cost
C) Storage cost
D) None of the above
MIS involves an .....
A) On-going process
14) B) Irregular activity
C) Off-going process
D) None of the above
In marketing research process, preparation of research report is the ........ step.
A) Last
15) B) Third
C) First
D) All of the above
Organization of marketing research function is influenced by ...........
A) Nature of the business
16) B) Size of the firm
C) Complexity of the research activities
D) All of the above

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 Which of the following is the most critical aspect in marketing research process?
A) Prepare Sources of data
17) B) Determine Information requirement
C) Prepare Research Design
D) Identify sample size
A ___ is a computer application used to support determinations, decisions, and courses of action in
an organization or a business.
18) A) Decision Support System (DSS)
B) Transaction Process System
C) Executive Support System
D) None of the mentioned above
A Decision Support System (DSS) is an application for information systems that helps in ___
A) System Design
19) B) System Analysis
C) Decision making
D) None of the above
Following which are the benefits of Marketing research
A) Reduction of risk in marketing decisions
20) B) Production of new products
C) Minimization of cost
D) All of the above
Which of the following is / are some of the main areas of operation of DSS.
A) Transaction processing
21) B) Production, finance, and marketing
C) Executive Support System
D) None of the above
In marketing research, the ________ phase is generally the most expensive and most subject to
error.
22) A) Interpreting and reporting the findings
B) Exploratory research
C) Data collection
D) Planning
A common problem in international marketing research is the availability of ________.
A) Primary data
23) B) Research specialists
C) Secondary data
D) Consumers willing to answer surveys
Marketing research is a systematic method of
A) Collecting
24) B) Recording
C) Analyzing
D) A,B & C
Marketing Research Techniques Classified in
A) Exploratory research
25) B) Descriptive research
C) Causal research
D) All of the above

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 _____ is one of the most common tasks of a researcher.
A) Creating specific problem
26) B) Starting business using research data
C) Solving specific problems
D) Using research for marketing

______ is the first step in starting the research process.

A) Searching online or offline
27) B) Identification of problem
C) Idea screening and concept development
D) Data collection
A research paper is a brief report of research work based on _____
A) Secondary data
28) B) Primary Data
C) Researchers behavior
D) Both A & B
Marketing research starts from
A) Product idea
29) B) Consumer satisfaction
C) Product design
D) None of the above
-------------------helps the firm acquire a better understanding of the consumer.
A) Development
30) B) Marketing research
C) Product
D) None of the above

Section-II: Unit-II
Marks: 05 CO 2, Understand, Associated PO1, PSO8
Student should be able Understand the types of measurement scales and Questionnaire design
Course Outcome
& construction.
Q.2] Attempt all questions.
Sr. No. Question
Which form of data below can usually be obtained more quickly and at a lower cost than the
others?
A) Primary
1)
B) Survey research
C) Experimental research
D) Secondary
Which of following is an example of Secondary data ?
A) Surveys, observations
2) B) Experiments, questionnaire
C) Personal interview
D) All of the Above

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 What are the two types of research data ?
A) Organised and Unorganised data
3) B) Qualitative and Quantitative data
C) Processed and Unprocessed data
D) None of Above
The word “data” is originated from the Latin word:
A) Detum
4) B) Datum
C) Datam
D) Detem
The data which are collected from the place of origin is known as :
A) Primary data
5) B) Secondary data
C) First & Second
D) None of the Above
Source of data collected and compiled by others is called as
A) Primary data
6) B) Secondary data
C) First & Second
D) None of the Above
Which of following is an example of primary data ?
A) Book
7) B) Journal
C) News Paper
D) Census Report
Which of the following is true about secondary data?
A) Secondary data must be suitable
8) B) Secondary data must be reliable
C) Secondary data must be adequate
D) All of the Above
Which of the following is a method of collecting primary data ?
A) Observation method
9) B) Interview method
C) Questionnaires schedule method
D) All of the Above
The scale which categorize the events in collectively exhaustive manner and mutually exclusive
manner is classified as:-
A) Discrete scale
10)
B) Continuous scale
C) Valid scale
D) Nominal scale
--------------------- may actually provide enough information to resolve the problem being
investigated.
A) Primary data
11)
B) Secondary data
C) Both
D) None of the Above
Methods of Primary Data are
A) Surveys & Focus groups
12) B) Questionnaires
C) Personal interviews
D) All of Above

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 Advantages of Primary Data are
A) Data are current
13) B) Source of data is known
C) Secrecy can be maintained
D) All of Above
Following which are not Disadvantages of Primary Data
A) Data are current
14) B) Expensive
C) Quality declines if interviews are lengthy
D) Reluctance to participate in lengthy interviews
Criteria For Evaluating Secondary Data Sources are
A) Overall Suitability.
15) B) Precise Suitability.
C) Cost and Benefits .
D) All the above.
A questionnaire that offer no scope for any respondent‟s own view is called:-
A) Closed ended
16) B) Schedule
C) Open ended
D) Unstructured
The measurement scale in which the values are categorized to represent qualitative differences
and ranked in meaningful manner is classified as :-
A) Valid scale .
17)
B) Discrete scale
C) Ordinal scale
D) Continuous scale
Which form of data below can usually be obtained more quickly and at a lower cost than the
others?
A) Primary
18)
B) Survey research
C) Experimental research
D) Secondary
Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a
scale of „poor‟ to „good‟ is an example of which scale?
A) Rank Order Scaling
19)
B) The Staple Scale Question
C) Semantic Differential scale
D) Rating Scale Questions
Scale that indicates the relative position of two or more objects or some characteristics is called
A) Ranking Scale
20) B) Ordinal Scale
C) Arbitrary Scale
D) Ratio Scale
Attitude scales are used to measure:
A) attitudes, opinions or values
21) B) People attitudes
C) attitudes, opinions
D) attitudes

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 The criteria for good scale is developed by
A) Reliability
22) B) Practicability
C) Sensitivity
D) All of the above
Primary data is ___________.
A) Always collected before secondary data
23) B) Collected for the specific purpose at hand
C) Information that already exists
D) Data collected for other purposes
The most common research instrument used is the
A) Questionnaire
24) B) Moderator
C) Telephone interviewer
D) Live interviewer
Process of obtaining a numerical description of the extent to which a person or object possesses
some characteristics
A) Measurement
25)
B) Scaling
C) Questionnaire
D) Interview
An____________ is a scale of measurement where the distance between any two adjacent units
of measurement intervals is the same but the zero point is arbitrary.
A) Attitude scale
26)
B) Likert scale
C) Interval scale
D) Numerical scale
Scale in which the respondent directly compares two or more objects and makes choices among
them is
A) Ranking Scale
27)
B) Rating Scale
C) Graphic Scale
D) None of these
Which of the following are advantages of telephonic interview except.
A) Fast data collection
28) B) Low cost
C) Ease of generating large volumes of data
D) Ability to collect in-depth information relevant to all types of research concerns.
Marketing research firms that are involved only in data collection are called
A) standardized service
29) B) syndicated service firms
C) customized service firms
D) field service firms
Which of the following statements is true about data in research?
A) The data used for research is quantitative
30) B) The data used for research can be qualitative but never quantitative
C) The data used for research can be both quantitative and qualitative
D) The data used for research can be quantitative but never qualitative
Link: https://forms.gle/zx9hR422BC792xKL8

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