Department Copy: 2021-22 / Term-I (SEM-IV) / ISE-I

ShramaSadhana Bombay Trust’s

COLLEGE OF ENGINEERING AND TECHNOLOGY
BAMBHORI, POST BOX NO.94, JALGAON – 425001.(M.S.)
Department of Business Administration (M.B.A.)
Subject : 406 B: Retail Management & Digital Marketing ISE :I
Faculty : Dr. V.S.Rana Marks : 10
Academic Year : 2021-22 (Term-I) Time : 02 Hours
Instructions to the candidate:
1. There is no negative marking and each question carries 1 mark.
2. Attempt ALL QUESTIONS Compulsorily.
3. Maximum marks are 60 and Minimum passing are 24.
4. Total obtained marks (Out of 60) will be scaled down to 10 by dividing 6.
Section-I: Unit-I
CO-1 Understand, 05 Marks
Student should be able to understand the basics of retail management and factors influencing
Course
retail consumer.
Outcome

Sr. No. Question ANS

_________ is the sale of goods or service from a business to a consumer for their
own use.

(A) Retail
1)
(B) Wholesale
(C) Merchandise
(D) Marketing
Retailers don't just sell goods; they also sell services
(A) This statement is absolutely true

2) (C) This statement is absolutely wrong

(D) This statement is partially true
(E) Can’t say

The functions of retailing are

(A) All of these

3) (B) Delivery of goods to end user

(C) Finances the wholesalers
(D) Stores the goods according to market requirements

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 Retailers perform several marketing functions such as sales promotion, advertising
and point of purchase display
(A) Above statement is absolutely correct
4) (B) Above statement is wrong
(C) Can’t say
(D) Above statement is partially correct

__________s the distribution process of a retailer obtaining goods or services and

selling them to customers for use
(A) Retailing
5) (B) Marketing
(C) Manufacturing
(D) Quality Control

Indian Retail sectors includes

(A) Food and Grocery

6) (B) Consumer Electronics

(C) Fashion, fitness and personal care
(D) All of these
Factors affecting the growth of organized retailing includes
(A) Emerging rural market

7) (B) Entry of foreign retailers

(C) Rise in income
(D) All of these

Economic growth is one of the reason of growth of retail sector

(A) Not agreed with this statement

8) (B) Partially agreed with this statement

(C) Can’t say
(D) Fully agreed with this statement

FDI stands for_________

(A) Foreign desk investment

9) (B) Forensic developed investment

(C) Foreign developed investment
(D) Foreign direct investment

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 Which of the following are top online retailers
(A) Amazon.com

10) (B) Walmart.com

(C) Bestbuy.com
(D) All of these

Challenges before Indian retailers are

(A) Scarcity of skilled workforce

11) (B) Inefficient supply chain management

(C) Lack of infrastructure and logistics
(D) All of these

Identify the popular Indian retailers from following

(A) Shoppers stop

12) (B) Future retail limited

(C) Reliance retail limited
(D) All of these
Retailing strategy has several components which includes
(A) Selecting a target market

13) (B) Customer service strategy

(C) All of these
(D) Pricing strategy
A __________retailer is one who owns and operates only one retail outlet. ...This
statement is false
(A) Devotional
14) (B) Joint
(C) Independent
(D) Special

When two or more retail outlets are under a common ownership it is called _____
(A) None of these

15) (B) Performing retailer

(C) A chain retailer
(D) Prestige retailer

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 Non store retail format does not includes
(A) Direct selling

16) (B) Telemarketing

(C) Mail order
(D) Car rental

Service retailing consists of banks and service contracts

(A) This statement is true

17) (B) This statement is false

(C) This statement is partially true
(D) Can’t say

___________is a situation in which a store sells a large range of products, often

ones that are not related to its original or usual range of products.
(A) Assortment
18) (B) Scrambled merchandising
(C) Marketing
(D) Store design
The ____________theory holds that retail institutions experience the cycle of
innovation, growth, maturity and decline, like goods and services that they sell,
similar to that of the product life cycle.

19)
(A) Retail life cycle
(B) Organizational cycle
(C) Changing cycle
(D) Price cycle
The retail lifecycle is comprised of four distinct stages, with each based on the sales
and profit growth experienced during that stage.

(A) Not agreed with this statement

20) (B) Agreed with this statement
(C) Partially agreed with this statement
(D) Can’t say
An individual who is acting for purposes which are outside his trade, business or
profession is called as
(A) Partial customer
21) (B) Perfect customer
(C) Retail customer
(D) Wholesale customer

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 Psychological factors which affect consumer behavior are
(A) Motivation

22) (B) Perception

(C) Attitude
(D) All of these

Social factors which affect consumer behavior are

(A) Family

23) (B) Reference group

(C) Role and Status
(D) All of these

Cultural factors which affect on consumer behavior are

(A) Culture

24) (B) Subculture

(C) Social class
(D) All of these
Personal factors which affects on consumer behavior are
(A) Age

25) (B) Income

(C) Occupation
(D) All of these

Economical factors which affects consumer behavior are

(A) Personal income

26) (B) Family income

(C) Liquid asset
(D) All of these

Lifestyle is one of the personal factors which affect consumer behavior

(A) Not agreed

27) (B) Fully agreed

(C) Partially agreed
(D) Somehow agreed

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 Which of the following factors are important for store site selection
(A) Competition

28) (B) Types of goods sold

(C) All of these
(D) Location cost

Accessibility, Visibility, and traffic are vital aspect in store site selection
(A) Partially correct

29) (B) Absolutely correct

(C) Cannot say
(D) Absolutely wrong

Signage, Zoning, and Planning are crucial aspect in store site selection

(A) Cannot say

30) (B) Wrong statement
(C) Correct statement
(D) Partially correct statement

Section-II: Unit-II
CO-2 Understand, 05 Marks
Course Student should be able to understand merchandise planning systems, category management and
Outcome retail pricing.
Sr. No. Question ANS
Merchandising refers to the marketing and sales of products
(A) Can’t say

31) (B) This statement is partially correct

(C) This statement is absolutely wrong
(D) This statement is absolutely correct

Merchandising includes when and where to present products to consumers,

discounting, and special offers.
(A) Can’t say
32) (B) This statement is partially correct
(C) This statement is absolutely wrong
(D) This statement is absolutely correct

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 Buy three for the price of two” is an example of merchandising.
(A) Can’t say

33) (B) This statement is partially correct

(C) This statement is wrong
(D) This statement is correct

Devising merchandise plan includes

(A) Forecasts

34) (B) Innovativeness

(C) Brands and timing
(D) All of these

The basic components of retail merchandise planning includes

(A) Price

35) (B) Assortment

(C) Product
(D) All of these

Merchandise planning is a systematic approach to planning, buying, and selling

merchandise to maximize your return on investment (ROI) while simultaneously
making merchandise available at the places, times, prices and quantities that the
market demands.

36) (A) This is partially correct statement

(B) Can’t say
(C) This is absolutely correct statement
(D) This is wrong statement

______________is a retailing and purchasing concept in which the range of

products purchased by a business organization or sold by a retailer is broken down
into discrete groups of similar or related products
(A) Retail management
37)
(B) Category management
(C) Merchandise management
(D) Scrambled merchandising
Category Management enables procurement professionals to focus their time and
conduct market analysis to fully leverage their negotiations and correctly manage
their suppliers in alignment with the corporate objectives.
(A) This is partially correct statement
38)
(B) Cannot say
(C) This is wrong statement
(D) This is absolutely correct statement

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 A retail price is the cost paid for a good at retail stores.

(A) This is absolutely correct statement

39) (B) This is partially correct statement

(C) Cannot say
(D) This is absolutely wrong statement

Elements of retail pricing consists of

(A) Manufacturing costs

40) (B) Market place

(C) Competition
(D) All of these

Discount pricing and price reductions are a natural part of retailing.

(A) Not agreed with this statement

41) (B) Agreed with this statement

(C) Partially agreed with this statement
(D) Can’t say

In which pricing strategy, the marketer initially set high prices and then reduces it
later on.
(A) Odd Pricing
42) (B) Cost plus Pricing
(C) Skimming Pricing
(D) Penetration Pricing

In which pricing strategy, the marketer initially set low prices and then gradually
increase the prices of products
(A) Penetration Pricing
43) (B) Odd Pricing
(C) Skimming Pricing
(D) Premium Pricing

___________refers to the value that a player adds to the cost price of a product.
(A) Mark down

44) (B) Penetration

(C) Mark up
(D) Odd

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 A price markdown is a deliberate reduction in the selling price of retail merchandise.

(A) This is true statement

45) (B) This is false statement

(C) This is partially true statement
(D) Can’t say

_____________ is an inventory management strategy that helps retailers calculate

how many products they need to buy

(A) Open to sell

46)
(B) Open to buy
(C) Open to manufacture
(D) Open to marketing
Open to buy (OTB) planning is a budgeting process used by retailers to plan
inventory purchases that maintain healthy cash flow.

(A) False statement

47) (B) Partially true statement
(C) True statement
(D) Can’t say
Merchandise allocation is the process of determining how to distribute merchandise
to individual store units for maximum sales and minimal markdowns
(A) Absolute true statement
48) (B) Absolute false statement
(C) Partially true statement
(D) Can’t say

Merchandise types consists of convenience goods, impulse goods, specialty goods

(A) Correct statement

49) (B) Partially correct statement

(C) Wrong statement
(D) Cannot say
Measuring the performance of merchandise is necessary in order to gain an
understanding of the products which have performed well and which have not
performed as per the target.
(A) Partially correct statement
50)
(B) Absolutely wrong statement
(C) Absolutely correct statement
(D) Cannot say

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 Three methods to analyze the performace of merchandise includes ABC analysis,
sell through analysis and Multi attribute methods.
(A) Absolutely wrong statement
51) (B) Absolutely correct statement
(C) Partially correct statement
(D) Cannot say
ABC analysis is sometimes known as
(A) Artificial better control

52) (B) After better control

(C) Always better control
(D) All better cure

__________method describes the comparison between the actual and forecasted

sales volume to determine whether early markdowns should be applied or fresh
order for additional merchandise should be given to satisfy current demand.
(A) Sell through analysis
53)
(B) ABC methods
(C) Multi attribute method
(D) None of these

_________ Method is used to analyze the- various alternatives available with

regard to vendors and select one that best satisfies store needs.

(A) Sell through analysis

54) (B) ABC method
(C) Multi attribute method
(D) None of these

___________ method is based on the concept that customers look a retailer or a

product as a collection of features and attributes.

(A) ABC method

55) (B) Sell through analysis
(C) Multi attribute method
(D) None of these

Pantaloon brand is owned by Aditya birla Nuvo ltd

(A) This statement is absolutely true

56) (B) This statement is absolutely false

(C) This statement is somehow true
(D) Can’t say

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 Jeff Bezos is associated with
(A) E bay

57) (B) Wal Mart

(C) Amazon
(D) Flipkart
R K Damani is associated with
(A) Pantaloons

58) (B) Reliance retail

(C) WalMart
(D) D Mart

Which of the following retailers are associated with Apparels

(A) Aditya birla fashion

59) (B) Jockey

(C) Raymond Ltd
(D) All of these

Mother Dairy, cream bell, Havmor are associated with products like
(A) Ice cream

60) (B) Footwear

(C) Grocery
(D) Consumer Durables

------------- All the Best --------------

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