Question -1 What do you mean by conducting marketing research?

Question -2 Define the scope of marketing research?

Question -3 What are the importance of marketing insights?

Question –4 Who developed Marketing Research?

Question –6 In general, companies can use their data in several ways to create custom value and
gain competitive advantage. In context of this, explain the various needs for data mining.

Question –7 What are some of the most popular qualitative research method?

Question –8 What are the three categories of marketing research firms?

a) Marketing Insights d) Data Sources

b) Syndicated-services e) Speciality-Line

c) Custom Marketing

Question –9 What is marketing dashboard?

Question –10 Define Marketing mix modelling.

Question –11 What are the information marketing dashboard provides to a company?

Question –12 What is the next step after addressing the business question?

Question –13 What are qualitative measures? Describe its types.

Question –14 What are the advantages of observational research?

Question –15 What is the next step after Data Collection?

a) Manipulating Data
b) Start Investigation
c) Create Business Plan
d) Conduct Questionnaire

Question –16 Which among the different research approaches is the most accurate among them?

Question –17 “A business works in the array of different people”. Describe the statement with the
help of Ethnographic research?

Question –18 How the marketing manager should address the business questions?

Question -19 What is the first stage of the marketing research process?

a. definition of research objectives

b. writing the research brief
c. recognition of a marketing management problem
d. design of secondary research
e. design of primary research
Question -20 Which of the following is a qualitative research technique?

a) observation
b) experimentation
c) postal questionnaire
d) tracking
e) focus group

Question– 21 Quantitative research requires much larger numbers of respondents than qualitative
research. True or false?

a) True
b) False

Question-22 Information collected for the first time specifically for a marketing research study is
called:

a) Secondary Research
b) Primary Research
c) Soft Research
d) Experimental Research

Question-23 How to measure marketing Productivity?

Question-24 What are type of research instruments?

Question-25 What type of research can be approved by marketers?

Question-26 What are different methods of collecting information?

Question-27 What are the steps of data mining?

Question-28 How do firms develop forecast?

1. Industry sales and market shares.

2. Survey of buyer's intentions

3. Market testing

4. Retail transformation

a) 1 and 2 b) 2and 4 c) 3 and 4 d) 1 and 3

Question-29 Which metrics focuses on how well marketing expenditure are achieving

a) Cash flow
b) Brand metrics
c) Unit metrics
d) Customer metrics
Question-30 What is customer metrics pathway?

Question-31 Why post – sales analysis required?

Question-32 Marketing metrics is the set of measures that help marketers

a) Quantify
b) Compare
c) Interpret their performance
d) All of the above

Question-33 Companies can also monitor an extensive set of internal metrics, such as__________

a. Innovation
b. Motivation
c. Consistency

Question-34 Marketing research firms fall how many categories

a. 1
b. 2
c. 3
d. 4

Question-35 __________are data that were collected for another purpose and already exist
somewhere.

a. Primary data
b. Secondary data
c. Tritiory data
d. All of the above

Question-36 How marketers collect primary data and explain?

Question-37 Discuss the different ways that can be adopted by small manufacturing firms to conduct
market research.

Question- 38 What are the six steps involved in the marketing research process?

Question- 39 Designing a research plan calls for decisions on all of the following EXCEPT ________

A) research objectives
B) data sources
C) research approaches
D) research instruments
E) sampling plans
A) research objectives
B) data sources
C) research approaches
D) research instruments
E) sampling plans
A) research objectives
B) data sources
C) research approaches
D) research instruments
E) sampling plans
a) Research Objectives
b) Data Sources
c) Research approaches
d) Research instruments
e) Sampling Plans

Question -40 Two complimentary approaches to measure marketing productivity are

________ and marketing-mix modeling.
A) quality ratios
B) salesperson satisfaction rates
C) marketing metrics
D) retailer satisfaction indices
E) customer feedback surveys

Question -41 Which of the following types of marketing research firms gathers consumer
and trade information and then sells it for a fee?
A) custom marketing research firms
B) syndicated-service research firms
C) specialty-line marketing research firms
D) generic marketing research firms
E) focused marketing research firms

Question -42 What are the major drawbacks of qualitative research?

Question- 43 Which of the following is not a demand measurement concept? (Pick any
two)
a) Market Demand
b) Native Demand
c) Market Potential
d) Derived Demand

Question -44 ________ data are data that were collected for another purpose and
already exist.
A) Primary
B) Secondary
C) Primitive
D) Cross-sectional
E) Ordinate

Question -45 A good example of collecting behavioural data would be when a store uses
scanners to read barcodes on products selected by consumers.
a) True b) False
 Question -46 Behavioral research is the most scientifically valid research.
a) True b) False

Two complimentary approaches to measure marketing productivity are ________ and

marketing-mix modeling.
A) quality ratios
B) salesperson satisfaction rates
C) marketing metrics
D) retailer satisfaction indices
E) customer feedback surveys
Two complimentary approaches to measure marketing productivity are ________ and
marketing-mix modeling.
A) quality ratios
B) salesperson satisfaction rates
C) marketing metrics
D) retailer satisfaction indices
E) customer feedback surveys
Question -47 How do firms develop Forecast?

Question -48 When American Airlines asked how many first-class passengers would
purchase in-flight Internet service at $25, they were conducting ________ research.
A) causal
B) exploratory
C) secondary
D) ethnographic
E) descriptive

Question -49 Give example of experimental research.

Question -50 A field-service firm is a ________ research firm.

A) custom marketing

B) syndicated-service

C) specialty-line marketing

D) consumer marketing

E) social marketing