MULTIPLE CHOICE QUESTIONS

1. Which one is not the Advantage of Marketing Analytics?

a) Granular Segmentation
b) Tailored Messaging
c) Multi-Channel Customer View
d) Improper Interpretation of Data

2. In the marketing research process, what is the first step?

a) Defining the problem and research objectives
b) Developing a marketing information system
c) Implementing the research plan
d) Interpreting data and deciding on type of research

3. What form of study will be better suited for determining which population
group prefer diet soft drinks and why they have this preference?
a) Survey Research
b) Exploratory Research
c) Descriptive Research
d) Experimental Research

4. The marketing research procedure is divided into four stages. Which of the
following isn't a part of this process?
a) Defining the problem and research objectives.
b) Developing the research plan for collecting information
c) Evaluating the competitor strategies
d) None

5. The most common research instrument used in Marketing Research is the

a) Questionnaire
b) Tape recorder
c) Camera
d) All of the above
6. Which of the following types of data can typically be accessed more easily
and at a lower price than the others?
a) Primary Data
b) Secondary Data
c) Survey Research Data
d) All of the above

7. Which type of marketing research is adaptable, allows for the clarification

of difficult questions, and allows for the display of goods and
advertisements?
a) Personal Interviewing
b) Phone Interviewing
c) Online Interviewing
d) None of the above

8. The Original source from which researcher collects information is

a) Primary Source
b) Secondary Source
c) Both of them
d) None of these

9. In a corporation, the primary stakeholders are:

a) Investors
b) Customers
c) Suppliers
d) All of the Above

10. Source of Data Collected and Compiled by others is referred to as:

a) Primary Source
b) Secondary Source
c) Both of them
d) None of these

11. Which of the following is a Primary Source of Data

a) Personal Records
b) Official Records
c) Testimonials
d) All of the Above
12. Your marketing department is currently investigating your target market's
size, density, place, age, and occupation. What kind of study is being
studied?
a) Economic
b) Geographic
c) Demographic
d) Psychographic

13. The process by which businesses derive customer Behaviour patterns from
massive data bases containing both internally and externally generated data

a) Data Collection
b) Data Mining
c) Data Analyses
d) None

14. The total number of people likely to buy a product or service is referred to
as

a) Market Size
b) Market Type
c) Market behavior
d) Market Nature

15. Which analyses address the question of what is likely to happen?

a) Predictive Analysis
b) Exploratory Analysis
c) Prescriptive Analysis
d) Descriptive Analysis
ANSWERS
1D
2A
3C
4C
5A
6B
7A
8A
9D
10 B
11 D
12 C
13 B
14 A
15 A