MCQ ON SIMULATING SOCIAL MEDIA DATA

GENERATING MECHANISM

1. What method is used to determine the relative importance of variables

assumed to promote product acceptance?
a) Simulation
b) Bass Model
c) Both (a) & (b)
d) None of the Above
2. The Bass Model is a useful method to predict:
a) Revenue forecasting
b) Sales forecasting
c) Profit-sharing
d) Competitors Revenue
3. Product adoption by individuals within a community depends on:
a) Influence of Advertising
b) Influence of word of mouth
c) Both (a) & (b)
d) None of the Above
4. According to which approach, the number of adopters who have
previously adopted a product at a given period determines the pace of
adoption.
a) Classic Base Model
b) Agent Based Model
c) SR Model
d) Bass Model
5. The Study of simulation is widely used in:
a) Marketing
b) Sociology
c) Epidemiology
d) All of the Above

6. In a systematic manner, which modelling technique is used to examine

and understand complicated, interconnected patterns such as diffusion
processes?
a) Bass Model
b) SR Model
c) Agent Based Modelling
d) None of the Above
7. Which model combines the results of all agents in the network?
a) Classic Bass Model
b) Agent-Based Model
c) Simulation Technique
d) Stimulus-Response Model
8. What is the First step in the mechanism of the running of Agent-Based
Model:
a) Break the Data into small Data frames
b) Plotting Histogram of the variables
c) Reset all the Parameters
d) Setup the Parameters
9. The Second Step involved in running an Agent Based modelling
simulation technique:
a) Setting up the Parameters
b) Increasing the simulation's complexity till it reaches saturation
c) Both (a) & (b)
d) None of the Above
10. Under which technique, we observe the resistance power of output on
varying the input
a) Stress Testing Input Assumptions
b) ABM
c) Bass Model
d) SR Model
11. Why are inputs altered during stress testing of input assumptions?
a) To test the accuracy of the output
b) To check the anticipated output value
c) To test the validness of the output
d) To do the Analyses of output
12. Under variation across multiple runs of the simulation, we adjust the
input by varying p and q to see whether there is a difference?
a) Retention Rate
b) Peak Adoption Rate
c) Peak Retention Rate
d) Both (b) & (c)
13. As per Stimulus Response Model, Input for the procedure will be :
a) Drive
b) Stimuli
c) Organism
d) Response
14. What does S & R stand for in the S-R Model?
a) Brand post content
b) The behavior of Consumer Engagement
c) Both (a) & (b)
d) None of the Above
15. Which tool can be used to evaluate the effects of a company's decisions
in different scenarios?
a) S-R Model
b) Bass Model
c) Both (a) & (b)
d) ABM
ANSWERS
1A
2B
3C
4D
5D
6C
7B
8D
9B
10 A
11 C
12 B
13 B
14 C
15 D