Mcqs On Consumer Behaviour With Answers PDF For Bba, Mba Exams

7/7/2021 MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams
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MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams.
consumer behaviour in marketing management MCQ Questions and
Answers.
1. Consumer behaviour relates to both the mental and ___ processes of

individuals.
Ans. Emotional
2. The behaviour that consumers display during their purchase process is

known as ___.
Ans. Consumer behaviour
3. Satori Enterprises buys chairs for its office; Satori may be termed as a ___
consumer.
Ans. Organisational
4. Meeta purchases a school uniform for her daughter; she is a ___ consumer.
Ans. Personal
5. Sam likes to buy T-shirts from ‘The Tee Point Store’ only; he is a ___ of the
store.
Ans. Customer
6. Raj purchases an iPod for himself from a store. He is the ___ as well as the
___.
Ans. Buyer; User
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7. Charan’s father discourages him from purchasing a deodorant just

because Charan takes a liking to it after seeing the advertisement. Charan’s
father here acts as a ___.
Ans. Influencer
8. Wholesalers and retailers fall under the category of ___.
Ans. Resellers
9. ___ buy the products and services in huge amounts.
Ans. Large institutions
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10. MNS Machinery lays a great deal of emphasis on the performance and
features of their machines. This relates to the ___ orientation.
Ans. Product
11. ABC Motors produce superior cars; however, with little or no

customisation. This is often called as___.
Ans. Marketing Myopia
12. Study of consumer behaviour helps in identifying segments with ___

needs.
Ans. Distinct
13. Product, price, promotion and distribution put together are called ___ of
a company.
Ans. Marketing mix
14. Checklist questionnaires are actually open-ended questionnaires.

(True/False)
Ans. False
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15. When you collect data from the Internet, you get primary data.
(True/False)
Ans. False
16. If you are interviewed by a marketer face-to-face at your home or in any

retail outlet, the technique is called mall intercept. (True/False)
Ans. True
17. In the semantic differential scale, respondents have to mark their

preferences between the polar attributes related to a product or service.
(True/False)
Ans. False
18. In data analysis, the responses are converted into ___ then tabulated and
analysed with the help of computers
analysed with the help of computers.
Ans. numerical scores
19. The report includes a description of the methodology used, as well as ___
to support the research findings.
Ans. tables and graphics
20. Yohan buys an AC to keep his room cool during summers. This is a/an ___
need.
Ans. Utilitarian
21. For segmentation, the market should be ___.
Ans. Heterogeneous
22. A narrowly defined group of consumers with the complex set of needs is
called ___ market.
Ans. Niche
23. Daily newspapers publishers adopt the ___ segmentation strategy.
Ans. Geographic
24. Cosmetics companies segment the market on the basis of ___.
Ans. Demographic
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25. Market for pure necessities is mostly segmented on the basis of social
class. (True/False)
Ans. False
26. Innovators are likely to buy a Versace jacket as they are image-
conscious. (True/False)
Ans. True
27. Brand loyalty is a result of past experiences with the product and is often
used to segment the market. (True/False)
Ans. True
28. Markets that are not segmented by the marketers and have a single offer
provided to all consumers are called ___ markets.
Ans. Undifferentiated
29. HUL produces and promotes different versions of All Clear shampoos.
This is a case of ___ marketing.
Ans. Differentiated
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30. ___ is often referred to as a battle for consumers’ mindshare.
Ans. Positioning
31. ___ allows the products and services to be compared and contrasted in
relation to each other.
Ans. Positioning map
32. For Hero Honda Karizma, Tata Nano is also a potential competitor.
(True/False)
Ans. True
33. The logos and mascots of the company, like Air India’s Maharaja, can be
used for positioning the offering. (True/False)
Ans. True
34. When Hertz says, ‘We are Hertz, they are not, they are positioning on
the basis of quality. (True/False)
Ans. False
35. Castrol’s tagline, ‘It’s not just oil, it’s liquid engineering’, indicates
positioning by product class. (True/False)
Ans. True
36. When Lufthansa says, ‘There is no better way to fly’, they are positioning
on the basis of competition. (True/False
Ans. True
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37. Brands like Ponds, Head and Shoulders, All Clear, Dove, etc. are all
victims of under-positioning. (True/False)
Ans. False
38. Too much positioning by creating many associations with the brand can
confuse customers. (True/False)
Ans. True
39. Celebrity endorsements are examples of ___ arousal.
Ans. Emotional
40. As per Maslow’s hierarchy, an urge to go bungee jumping is a

physiological need. (True/False)
Ans. False
41. Ego-defensive needs are both passive and internal. (True/False)
Ans. True
42. College training and banking services most likely attempt to satisfy an
individual’s ___ needs.
Ans. Self-actualisation
43. Consumers are interested only in product consumption and not in

motive satisfaction through product use. (True/False)
Ans. False
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44. In the focus group discussion, respondents are asked to play a role or
tell a story. (True/False)
Ans. False
45. ___ conflict is generally unstable and the more time consumers take in
deciding on an alternative, the more will be the dissonance.
Ans. Approach-approach
46. A state in which people are more concerned about satisfying their
emotions without relating it to reality is referred to as ___.
Ans. Autism
47. Situation in which an individual reacts amateurishly is called ___.
Ans. Regression
48. Seema sees a poster of a recent movie and suddenly wanted to watch
that movie. This is an example of ___ arousal.
Ans. Situational
49. ___ and wants are never-ending.
Ans. Needs
50. Marketers not only make unfelt needs apparent to consumers but are
constantly creating new needs. (True/False)
Ans. False
51. Ajeet’s mother comments that he has been stubborn since birth. This
supports the argument that personality is ___ and ___.
Ans. Consistent and enduring
52. Anand wants to become the marketing manager of an MNC firm. This
reflects his ___ self.
Ans. Ideal
53. Extended self consists of self plus ___.
Ans. Possessions
54. Every individual sees herself/himself as having certain attributes and

qualities and values them. This is known as their ___.
Ans. Self-concept
55. Asha wants to look fair so that people of the opposite sex are attracted
to her. This relates to the element of ___ according to Freud.
Ans. Id
56. Priya believes in ethics and would not do any wrong, even if it is
profitable. She can be classified as the ___ personality type.
Ans. Sensing-feeling
57. Brij does not display any preference for any particular brand of juices as
he is not aware of the various juice brands in the market. Brij’s personality
can be said to be ___.
Ans. Detached
58. A personality test was conducted to test Mahesh’s self-confidence. Such

a test is known as ___ personality test.
Ans. Single trait
59. Shyam has a high level of dogmatism. He will be ___ to adopt a new
d t
product.
Ans. Resistant
60. According to Freud, a considerable size of the human mind can be

unconsciously motivated. (True/False)
Ans. True
61. According to the CAD Theory, compliant individuals need more love and
affection than others. (True/False)
Ans. True
62. An individual with a high need for cognition would appreciate the
beautiful lady in the ad more than the content of the ad. (True/False)
Ans. False
63. High self-monitors would be more interested in an ad showing full-

length photograph of BMW and lesser text rather than a small photo of
BMW and more text. (True/False)
Ans. True
64. Peter England comes across as a sincere brand. (True/False)
Ans. True
65. Thums Up is seen as a sophisticated brand. (True/False)
Ans. False
66. Using emotional appeal in advertisements may evoke more attention

than simple rational ads. (True/False)
Ans. True
67. Consumers become less alert and active when aroused. (True/False)
Ans. False
68. Ravi is considering buying a Pulsar because of its good looks and pickup,
but at the same time is concerned about the vehicle’s high fuel
consumption. Ravi is facing a ___ conflict.
Ans. Approach-avoidance
69. Many people believe that Shah Rukh Khan can only do romantic roles.
This is called the first impression. (True/False)
A F l
Ans. False
70. Reference prices serve as the basis for comparison of different brands’
prices. (True/False)
Ans. True
71. Maximum acceptable price is referred to as plausible low price.

(True/False)
Ans. True
72. Intangibility of services makes it difficult to evaluate their quality.

(True/False)
Ans. False
73. The ambience of the store and its posh location can also lead to the
formation of the perception of product or service quality. (True/False)
Ans. True
74. Sarika doesn’t buy a particular perfume just because she feels that her
friends might not like the fragrance. This is related to psychological risk.
(True/False)
Ans. False
75. Brand loyal customers are less likely to face risks. (True/False)
Ans. True
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7/7/2021 MCQs on Consumer Behaviour with Answers pdf for BBA, MBA Exams

MCQs on Consumer Behaviour with Answers pdf for

1. Consumer behaviour relates to both the mental and ___ processes of

2. The behaviour that consumers display during their purchase process is

Ans. Consumer behaviour

Ans. Buyer; User

₹ 209 ₹ 315 ₹ 279

89% OFF Ad choices

₹ 509 ₹ 219 ₹ 899

7. Charan’s father discourages him from purchasing a deodorant just

8. Wholesalers and retailers fall under the category of ___.

9. ___ buy the products and services in huge amounts.

Ans. Large institutions

₹ 349.20 ₹ 375 ₹ 206

₹ 219 ₹ 349 ₹ 315

11. ABC Motors produce superior cars; however, with little or no

customisation. This is often called as___.

Ans. Marketing Myopia

12. Study of consumer behaviour helps in identifying segments with ___

Ans. Marketing mix

14. Checklist questionnaires are actually open-ended questionnaires.

16. If you are interviewed by a marketer face-to-face at your home or in any

17. In the semantic differential scale, respondents have to mark their

Ans. numerical scores

Ans. tables and graphics

21. For segmentation, the market should be ___.

23. Daily newspapers publishers adopt the ___ segmentation strategy.

24. Cosmetics companies segment the market on the basis of ___.

₹ 549 ₹ 199 ₹ 194.50

30. ___ is often referred to as a battle for consumers’ mindshare.

Ans. Positioning map

39. Celebrity endorsements are examples of ___ arousal.

40. As per Maslow’s hierarchy, an urge to go bungee jumping is a

41. Ego-defensive needs are both passive and internal. (True/False)

43. Consumers are interested only in product consumption and not in

47. Situation in which an individual reacts amateurishly is called ___.

49. ___ and wants are never-ending.

Ans. Consistent and enduring

53. Extended self consists of self plus ___.

54. Every individual sees herself/himself as having certain attributes and

58. A personality test was conducted to test Mahesh’s self-confidence. Such

Ans. Single trait

60. According to Freud, a considerable size of the human mind can be

63. High self-monitors would be more interested in an ad showing full-

64. Peter England comes across as a sincere brand. (True/False)

65. Thums Up is seen as a sophisticated brand. (True/False)

66. Using emotional appeal in advertisements may evoke more attention

71. Maximum acceptable price is referred to as plausible low price.

72. Intangibility of services makes it difficult to evaluate their quality.

Consumer Buying Behaviour Multiple Choice Question and answers: Set-1

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